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Rather than investing in an expensive custom design, it’s tempting to use an existing template or take a do-it-yourself approach. But the failure to recognize the importance of a good design can take a silent toll on your business over time in the form of opportunity cost.","text",{"type":3018,"attrs":3019,"content":3021},"heading",{"level":3020},2,[3022],{"text":3023,"type":3016},"Why Design Matters",{"type":3012,"content":3025},[3026,3033,3035,3040],{"text":3027,"type":3016,"marks":3028},"Studies",[3029],{"type":3030,"attrs":3031},"link",{"href":3032,"title":2824},"https:\u002F\u002Fwww.kinesisinc.com\u002Fthe-truth-about-web-design\u002F",{"text":3034,"type":3016}," have shown that you have a grand total of 50 ",{"text":3036,"type":3016,"marks":3037},"milliseconds",[3038],{"type":3039},"italic",{"text":3041,"type":3016}," to make a good first impression when someone visits your website. Despite the time you spend writing great copy, sourcing the right products, and providing exceptional customer service, research has shown that three-quarters of users judge a company’s credibility based on its web design and more than 90 percent of first impressions are related to design.",{"type":3012,"content":3043},[3044,3046,3052,3054],{"text":3045,"type":3016},"Remember: ",{"text":3047,"type":3016,"marks":3048},"It takes a total of 50 milliseconds to make a good first impression when someone visits your website.",[3049],{"type":3030,"attrs":3050},{"href":3051,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fwhy-design-matters-in-ecommerce%2F&text=It%20takes%20a%20total%20of%2050%20milliseconds%20to%20make%20a%20good%20first%20impression%20when%20someone%20visits%20your%20website.&via=foxy_io&related=foxy_io",{"text":3053,"type":3016}," ",{"text":3055,"type":3016,"marks":3056},"Click To Tweet",[3057],{"type":3030,"attrs":3058},{"href":3051,"title":2824},{"type":3012,"content":3060},[3061],{"type":3062,"attrs":3063},"image",{"alt":2824,"src":3064,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F12\u002Fbetrouwbaarheid-bedrijf-look-website.jpg",{"type":3012,"content":3066},[3067,3069,3075],{"text":3068,"type":3016},"Source: ",{"text":3070,"type":3016,"marks":3071},"Kinesis Inc",[3072],{"type":3030,"attrs":3073},{"href":3074,"title":2824},"https:\u002F\u002Fwww.kinesisinc.com\u002F",{"text":3076,"type":3016},".",{"type":3012,"content":3078},[3079],{"text":3080,"type":3016},"If you don’t believe those statistics, imagine walking into a dirty retail store with ugly décor and products organized without any rhyme or reason. You would probably be significantly more likely to purchase the same product from a clean and modern store that was well-organized. Now, imagine that you could transport yourself between the dirty store and clean store in 50 milliseconds and you can appreciate the importance of web design.",{"type":3012,"content":3082},[3083,3085,3089],{"text":3084,"type":3016},"Design can also make a big difference on revenue and profitability beyond first impressions. For example, subtle changes to the color and text of a buy now button can have a big impact on conversion rates. These kinds of small design changes may only boost a conversion rate by one or 2%, but those small changes add up to a lot of money over the long-term. A 2% increase in $100,000 in annual revenue is $2,000 ",{"text":3086,"type":3016,"marks":3087},"per year",[3088],{"type":3039},{"text":3090,"type":3016},"!",{"type":3012,"content":3092},[3093],{"text":3094,"type":3016},"When it comes to usability, design also plays a big role in ADA compliance. An estimated seven million adults in the U.S. have some sort of visual disability, which makes it incredibly important to create accessible websites. Color and font size choices can mean the difference between readability or a move on to the next store, while images with text counterparts and support for assistive technology can ensure that everyone can buy from your store.",{"type":3012,"content":3096},[3097],{"text":3098,"type":3016},"Finally, great design can help you connect with customers on a deeper level over time. The most obvious example of this is Amazon’s logo that appears on its website, advertising, packaging, and other materials. Maintaining a consistent design across your website, social media, advertising campaigns, and physical products can help build and maintain product and brand awareness among consumers and ultimately boost repeat sales.",{"type":3018,"attrs":3100,"content":3101},{"level":3020},[3102],{"text":3103,"type":3016},"Elements of Design",{"type":3012,"content":3105},[3106],{"text":3107,"type":3016},"Great web design is a combination of aesthetics and usability. Aesthetics refers to the actual layout, typography, color scheme, images, and other elements of a web design, while usability refers to how these elements come together to optimize a user’s experience. You should have a strong understanding of both of these concepts: Beautiful websites that aren’t functional are just as ineffective as functional websites that aren’t beautiful.",{"type":3012,"content":3109},[3110,3112,3117],{"text":3111,"type":3016},"[content_upgrade cu_id=”543″]",{"text":3113,"type":3016,"marks":3114},"Free Download: Web Design Audit Worksheet",[3115],{"type":3116},"bold",{"text":3118,"type":3016},"[content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":3012,"content":3120},[3121],{"text":3122,"type":3016},"There are many design principles, but five of the most common include:",{"type":3124,"attrs":3125,"content":3126},"bullet_list",{"tight":2700},[3127,3138,3148,3158,3168],{"type":3128,"content":3129},"list_item",[3130],{"type":3012,"content":3131},[3132,3136],{"text":3133,"type":3016,"marks":3134},"Typography –",[3135],{"type":3039},{"text":3137,"type":3016}," The art and technique of arranging type to make written language legible, readable, and appealing when displayed.",{"type":3128,"content":3139},[3140],{"type":3012,"content":3141},[3142,3146],{"text":3143,"type":3016,"marks":3144},"Color Scheme –",[3145],{"type":3039},{"text":3147,"type":3016}," Logical combinations of colors on the color wheel that create an aesthetic feeling of style and appeal.",{"type":3128,"content":3149},[3150],{"type":3012,"content":3151},[3152,3156],{"text":3153,"type":3016,"marks":3154},"Composition –",[3155],{"type":3039},{"text":3157,"type":3016}," The way in which design elements are laid out on a page or canvas to make it accessible and appealing.",{"type":3128,"content":3159},[3160],{"type":3012,"content":3161},[3162,3166],{"text":3163,"type":3016,"marks":3164},"Direction –",[3165],{"type":3039},{"text":3167,"type":3016}," The path that a user takes when browsing a page, which usually defaults to the so-called F- or Z-patterns by habit.",{"type":3128,"content":3169},[3170],{"type":3012,"content":3171},[3172,3176],{"text":3173,"type":3016,"marks":3174},"Contrast –",[3175],{"type":3039},{"text":3177,"type":3016}," The light versus dark, thick versus thin, or other types of contrast that create emphasis and make a design ‘pop’.",{"type":3012,"content":3179},[3180],{"text":3181,"type":3016},"Other elements of design include lines, scale, repetition, negative space, symmetry, transparency, texture, balance, hierarchy, framing, grids, randomness, movement, and depth, among other things. These concepts are the subject of countless books, but not all of these principles may be directly applicable to web design. For example, the use of texture doesn’t mean that you should have a textured background image on a web page.",{"type":3018,"attrs":3183,"content":3184},{"level":3020},[3185],{"text":2854,"type":3016},{"type":3012,"content":3187},[3188],{"text":3189,"type":3016},"The problem with these design concepts is that they can feel very abstract. How do you pick the right combination of colors? What is a good font to use for a heading? The good news is that a professional web designer can help you translate these abstract concepts into a beautiful and functional design. And if you’re interested in doing it yourself, there are some best practices that can help you stay on the right track.",{"type":3012,"content":3191},[3192,3194,3198],{"text":3193,"type":3016},"Let’s start by defining three important design ",{"text":3195,"type":3016,"marks":3196},"goals",[3197],{"type":3039},{"text":3199,"type":3016},":",{"type":3201,"attrs":3202,"content":3204},"ordered_list",{"order":3203,"tight":2700},1,[3205,3211,3217],{"type":3128,"content":3206},[3207],{"type":3012,"content":3208},[3209],{"text":3210,"type":3016},"Make sure people understand what you’re selling right away.",{"type":3128,"content":3212},[3213],{"type":3012,"content":3214},[3215],{"text":3216,"type":3016},"Make it easy to purchase something (e.g. it doesn’t require many clicks).",{"type":3128,"content":3218},[3219],{"type":3012,"content":3220},[3221],{"text":3222,"type":3016},"Make your branding consistent across everything.",{"type":3012,"content":3224},[3225,3227,3231],{"text":3226,"type":3016},"Next, let’s take a look at some specific design ",{"text":3228,"type":3016,"marks":3229},"tips",[3230],{"type":3039},{"text":3199,"type":3016},{"type":3124,"attrs":3233,"content":3234},{"tight":2700},[3235,3244,3253,3263],{"type":3128,"content":3236},[3237],{"type":3012,"content":3238},[3239,3242],{"text":3133,"type":3016,"marks":3240},[3241],{"type":3039},{"text":3243,"type":3016}," Use two or three web-safe fonts at most. Serif fonts are good for headlines and sans-serif fonts are good for body text.",{"type":3128,"content":3245},[3246],{"type":3012,"content":3247},[3248,3251],{"text":3143,"type":3016,"marks":3249},[3250],{"type":3039},{"text":3252,"type":3016}," Use a color palette with two or three colors that have a visual harmony and contrast well with text and images. Remember that 5% of the population is colorblind when choosing these colors!",{"type":3128,"content":3254},[3255],{"type":3012,"content":3256},[3257,3261],{"text":3258,"type":3016,"marks":3259},"Images –",[3260],{"type":3039},{"text":3262,"type":3016}," Choose images thoughtfully and avoid images with a lot of movement. Ensure that the file size is small since images can account for 60% or more of page loading time.",{"type":3128,"content":3264},[3265],{"type":3012,"content":3266},[3267,3270],{"text":3153,"type":3016,"marks":3268},[3269],{"type":3039},{"text":3271,"type":3016}," A simple design is an effective design. White space helps divide the page into distinct parts and makes it easier to process information.",{"type":3012,"content":3273},[3274],{"text":3275,"type":3016},"There are countless other best practices – and design is something that evolves over time – but these are some of the overarching goals and stylistic best practices.",{"type":3018,"attrs":3277,"content":3278},{"level":3020},[3279],{"text":3280,"type":3016},"Put It Into Practice",{"type":3012,"content":3282},[3283],{"text":3284,"type":3016},"The importance of design in ecommerce means that it often makes sense to hire a good designer. After all, you have just 50 milliseconds to impress a visitor and design influences 94 percent of their decision! A great designer may literally be worth their weight in gold. Even if you’re a designer, it can be hard to work on your own projects due to perfectionism and other psychological barriers, and it still may make sense to hire an external designer.",{"type":3012,"content":3286},[3287],{"text":3288,"type":3016},"Before hiring a designer, make sure that you do your homework. Look at websites that you like and come up with specific reasons that you like them. For example, you might like the color scheme of one website or the way that another website handles navigation. It’s also important to remember that design is a collaborative process, which means that you’ll need to provide regular feedback to the designer to ensure you get the best results.",{"type":3012,"content":3290},[3291],{"text":3292,"type":3016},"After you have a design, it’s equally important to continue evolving it over time. This means adapting to the latest best practices and A\u002FB testing what design choices resonate the best with visitors and customers. For example, you might change the color or text on a button to see if it increases conversion rates or revamp a design every couple of years to keep up with new trends and conventions in web design and\u002For ecommerce.",{"type":3018,"attrs":3294,"content":3295},{"level":3020},[3296],{"text":3297,"type":3016},"The Bottom Line",{"type":3012,"content":3299},[3300],{"text":3301,"type":3016},"There’s little question that web design plays an important role in ecommerce. While design is an abstract concept in many ways, there are some time-tested principles that can help you stay on the right track. It’s usually a good idea to hire a professional designer to achieve the best results and then constantly A\u002FB test usability and design changes to optimize performance over time. Small improvements in conversion rates can pay a big dividend over time!",{"type":3012,"content":3303},[3304,3305,3308],{"text":3111,"type":3016},{"text":3113,"type":3016,"marks":3306},[3307],{"type":3116},{"text":3118,"type":3016},{"type":3009,"content":3310},[3311],{"type":3012,"content":3312},[3313],{"text":3314,"type":3016},"Learn why design matters in the world of ecommerce and some best practices to help your business succeed.",{"filename":3316,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F12\u002FWhy-Design-Matters-in-E-Commerce.jpg",[3318],{"name":2865,"created_at":3319,"published_at":3003,"updated_at":3320,"id":3321,"uuid":1804,"content":3322,"slug":3326,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":3327,"is_startpage":2700,"parent_id":3328,"meta_data":2824,"group_id":3329,"first_published_at":3330,"release_id":2824,"lang":2830,"path":2824,"alternates":3331,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:23.525Z","2023-03-24T17:17:35.456Z",64358,{"_uid":3323,"name":2865,"component":3324,"description":3325},"24be14a7-ad23-4a00-afce-6bcffc9113cc","blog_category","Marketing advice for merchants, developers, and designers.","marketing",[],3266,"5a0230b1-f01f-4152-8cb7-cecf8f7c34b1","2023-03-24T17:27:15.733Z",[],"why-design-matters-in-ecommerce","blog\u002Fposts\u002Fwhy-design-matters-in-ecommerce",2110,[],3267,"3fb2cffa-6594-4980-8f75-75bbcc142e32","2017-12-04T06:00:00.000Z",[],{"name":3341,"created_at":3342,"published_at":3003,"updated_at":3343,"id":3344,"uuid":2089,"content":3345,"slug":3434,"full_slug":3435,"sort_by_date":2824,"position":3436,"tag_list":3437,"is_startpage":2700,"parent_id":3336,"meta_data":2824,"group_id":3438,"first_published_at":3439,"release_id":2824,"lang":2830,"path":2824,"alternates":3440,"default_full_slug":2824,"translated_slugs":2824},"Gateway Improvement: ACH Support","2023-03-24T17:11:21.687Z","2023-03-24T17:21:11.668Z",64429,{"_uid":3346,"title":3341,"content":3347,"summary":3416,"component":2954,"categories":3422},"e5d2f4e9-e21e-4726-862b-ffe00768d58e",{"type":3009,"content":3348},[3349,3353,3374,3379,3391,3412],{"type":3012,"content":3350},[3351],{"text":3352,"type":3016},"ACH (Automated Clearing House) payments are now supported for the following payment gateways:",{"type":3124,"attrs":3354,"content":3355},{"tight":2700},[3356,3362,3368],{"type":3128,"content":3357},[3358],{"type":3012,"content":3359},[3360],{"text":3361,"type":3016},"Authorize.net",{"type":3128,"content":3363},[3364],{"type":3012,"content":3365},[3366],{"text":3367,"type":3016},"Paperless",{"type":3128,"content":3369},[3370],{"type":3012,"content":3371},[3372],{"text":3373,"type":3016},"Vantiv",{"type":3018,"attrs":3375,"content":3376},{"level":3020},[3377],{"text":3378,"type":3016},"Setup Instructions",{"type":3012,"content":3380},[3381,3383,3389],{"text":3382,"type":3016},"Setting up ACH payments is as simple as configuring a couple of options in your ",{"text":3384,"type":3016,"marks":3385},"Payment settings",[3386],{"type":3030,"attrs":3387},{"href":3388,"title":2824},"https:\u002F\u002Fadmin.foxycart.com\u002Fadmin.php?ThisAction=EditPaymentGateway",{"text":3390,"type":3016},". If you scroll down the page some, you’ll see three new options:",{"type":3124,"attrs":3392,"content":3393},{"tight":2700},[3394,3400,3406],{"type":3128,"content":3395},[3396],{"type":3012,"content":3397},[3398],{"text":3399,"type":3016},"Accept payments using your Authorize ACH.net account",{"type":3128,"content":3401},[3402],{"type":3012,"content":3403},[3404],{"text":3405,"type":3016},"Accept payments using your Authorize Paperless account",{"type":3128,"content":3407},[3408],{"type":3012,"content":3409},[3410],{"text":3411,"type":3016},"Accept payments using your Vantiv account",{"type":3012,"content":3413},[3414],{"text":3415,"type":3016},"Turn on desired option and provide requested credentials (ex: API ID and Transaction Key) and test.",{"type":3009,"content":3417},[3418],{"type":3012,"content":3419},[3420],{"text":3421,"type":3016},"ACH payments are now supported for Authorize.net, Paperless, and Vantiv.",[3423],{"name":2736,"created_at":3424,"published_at":3003,"updated_at":3425,"id":3426,"uuid":1807,"content":3427,"slug":3430,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":3431,"is_startpage":2700,"parent_id":3328,"meta_data":2824,"group_id":3432,"first_published_at":3330,"release_id":2824,"lang":2830,"path":2824,"alternates":3433,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:24.244Z","2023-03-24T17:17:35.085Z",64359,{"_uid":3428,"name":2736,"component":3324,"description":3429},"3ef22883-bf74-46ab-8082-d065612e015a","New feature and integration announcements.","product-updates",[],"bb8cf5a5-aa9d-4818-854a-99bae339ee69",[],"gateway-improvement-ach-support","blog\u002Fposts\u002Fgateway-improvement-ach-support",650,[],"6faac202-da78-46b8-aa72-82dfe8343791","2017-11-29T09:51:10.000Z",[],{"name":3442,"created_at":3443,"published_at":3003,"updated_at":3444,"id":3445,"uuid":2548,"content":3446,"slug":3663,"full_slug":3664,"sort_by_date":2824,"position":3665,"tag_list":3666,"is_startpage":2700,"parent_id":3336,"meta_data":2824,"group_id":3667,"first_published_at":3668,"release_id":2824,"lang":2830,"path":2824,"alternates":3669,"default_full_slug":2824,"translated_slugs":2824},"Why You Should Separate Your Shopping Cart from Your CMS","2023-03-24T17:11:22.440Z","2023-03-24T17:20:20.806Z",64430,{"_uid":3447,"title":3442,"content":3448,"summary":3642,"component":2954,"thumbnail":3648,"categories":3650},"599dba1f-0c74-42c4-bea3-201376f8c0bc",{"type":3009,"content":3449},[3450,3454,3467,3471,3476,3480,3484,3496,3501,3505,3514,3518,3530,3535,3539,3543,3548,3552,3556,3589,3594,3598,3605,3609,3613,3617,3621,3625,3630,3634,3638],{"type":3012,"content":3451},[3452],{"text":3453,"type":3016},"Many business owners that want to add ecommerce functionality to their existing website are drawn to plugins. After all, they can be added in a matter of minutes and add functionality without having to move to an entirely new ecommerce platform. The problem is that many existing websites aren’t built for ecommerce – and that can lead to a host of problems. The problems may not arise immediately, but they tend to spiral in size as you grow.",{"type":3012,"content":3455},[3456,3462,3463],{"text":3457,"type":3016,"marks":3458},"Many existing websites aren’t built for ecommerce - and that can lead to a host of problems.",[3459],{"type":3030,"attrs":3460},{"href":3461,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fwhy-you-should-separate-your-shopping-cart-from-your-cms%2F&text=Many%20existing%20websites%20aren%E2%80%99t%20built%20for%20ecommerce%20-%20and%20that%20can%20lead%20to%20a%20host%20of%20problems.&via=foxy_io&related=foxy_io",{"text":3053,"type":3016},{"text":3055,"type":3016,"marks":3464},[3465],{"type":3030,"attrs":3466},{"href":3461,"title":2824},{"type":3012,"content":3468},[3469],{"text":3470,"type":3016},"We are firm believers in separating your shopping cart from your content management system – or CMS – because they are fundamentally different systems. To understand why, let’s take a look at the evolution of CMS and shopping carts and then look at some of the problems that arise when you combine them using plugins. Finally, we will look at how you can effectively separate the two without the headache of switching platforms.",{"type":3018,"attrs":3472,"content":3473},{"level":3020},[3474],{"text":3475,"type":3016},"What is a CMS?",{"type":3012,"content":3477},[3478],{"text":3479,"type":3016},"The first websites were simply HTML files on a remote server. If you wanted to maintain a consistent look and feel between them, each file had to be updated using ‘find and replace’ and then re-uploaded to the remote server. Dynamic languages were created to enable developers to reuse code, such as a header, and only update one file. Databases were then added to dynamically populate templates and avoid managing thousands of different files.",{"type":3012,"content":3481},[3482],{"text":3483,"type":3016},"Content management systems use dynamic languages and databases to simplify content management. Rather than creating individual files, these applications use databases to populate templates and route visitors to content. Business owners are free to focus on managing their content rather than worrying about technical details. Since then, content management systems have further evolved to become full-fledged marketing platforms with a drag-and-drop design.",{"type":3012,"content":3485},[3486,3488,3494],{"text":3487,"type":3016},"WordPress is the most popular CMS in the world with a 59.7% market share and accounts for 28.9% of all websites, according to ",{"text":3489,"type":3016,"marks":3490},"W3Techs",[3491],{"type":3030,"attrs":3492},{"href":3493,"title":2824},"https:\u002F\u002Fw3techs.com\u002F",{"text":3495,"type":3016},". Joomla (6.7%), Drupal (4.7%), Magento (2.3%), and Blogger (1.9%) round out the top five CMS, while WordPress, Shopify (1.7%), and Squarespace (1.4%) are the fastest growing CMS. In essence, WordPress is the most ubiquitous and Shopify is the fastest growing CMS over the past couple of years.",{"type":3018,"attrs":3497,"content":3498},{"level":3020},[3499],{"text":3500,"type":3016},"What is a Shopping Cart?",{"type":3012,"content":3502},[3503],{"text":3504,"type":3016},"The first independent online stores consisted of web pages with PayPal ‘Buy Now’ buttons that would take a visitor off-site to complete a transaction. Business owners would receive a notification from PayPal (or another similar platform) after an order was placed and then, the business would fulfill the order. The alternative was trying to manage a patchwork of payment processing, transactional e-mails, shipping labels, and other technologies that tended not to work well together.",{"type":3012,"content":3506},[3507,3509,3513],{"text":3508,"type":3016},"[content_upgrade cu_id=”523″]",{"text":3510,"type":3016,"marks":3511},"Free Download: Guide to Separating Your CMS From Your Shopping Cart",[3512],{"type":3116},{"text":3118,"type":3016},{"type":3012,"content":3515},[3516],{"text":3517,"type":3016},"Shopping carts were developed as management tools designed to help business owners sell product or services online. Rather than taking customers blatantly off-site, modern shopping carts keep customers on-site (or appear to do so) for a streamlined customer experience. Payment processing, transactional e-mails, shipping labels, security, and other elements are all handled through the platform, enabling business owners to focus on their business.",{"type":3012,"content":3519},[3520,3522,3528],{"text":3521,"type":3016},"The popularity of WordPress has made WooCommerce – an ecommerce plugin for WordPress – the second most popular ecommerce platform with a 26.5% market share, according to ",{"text":3523,"type":3016,"marks":3524},"AheadWorks",[3525],{"type":3030,"attrs":3526},{"href":3527,"title":2824},"https:\u002F\u002Fblog.aheadworks.com\u002Fmagento-2-contributes-to-the-global-ecommerce-platforms-market\u002F",{"text":3529,"type":3016},". Magento is the most popular platform with a 29.1% market share and ‘other’ is the third most popular with a 15.2% market share. Shopify is the fastest growing platform with a 10.9% market share and a 17.4% growth rate last year.",{"type":3018,"attrs":3531,"content":3532},{"level":3020},[3533],{"text":3534,"type":3016},"Should They Be the Same?",{"type":3012,"content":3536},[3537],{"text":3538,"type":3016},"Many business owners that already have a content management system, such as WordPress, default to using the same platform for ecommerce. WooCommerce and other CMS plugins make it easy to manage products and services through a familiar CMS interface, and business owners don’t have to worry about redesigning and migrating their website over to a dedicated ecommerce platform like Magento or Shopify.",{"type":3012,"content":3540},[3541],{"text":3542,"type":3016},"The problem is that WordPress and other CMS weren’t designed to manage ecommerce functions. Instead, business owners are bootstrapping a content and marketing platform to manage complex processes like order management, payment processing, and other ecommerce functions. It’s like using tables in Microsoft Word to store data that should go into Microsoft Excel and then trying to run an analysis on the numbers.",{"type":3012,"content":3544},[3545],{"type":3062,"attrs":3546},{"alt":2824,"src":3547,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F11\u002Fwoocommerce-vs-magento.png",{"type":3012,"content":3549},[3550],{"text":3551,"type":3016},"WooCommerce (Left) versus Magento (Right). See the difference?",{"type":3012,"content":3553},[3554],{"text":3555,"type":3016},"There are many tradeoffs to using CMS plugins for ecommerce, but the most significant tradeoffs include:",{"type":3124,"attrs":3557,"content":3558},{"tight":2700},[3559,3569,3579],{"type":3128,"content":3560},[3561],{"type":3012,"content":3562},[3563,3567],{"text":3564,"type":3016,"marks":3565},"Reliance on Third Parties –",[3566],{"type":3039},{"text":3568,"type":3016}," The use of third-party plugins can introduce security vulnerabilities and other bugs. If a plugin developer stops maintaining a piece of technology and it’s compromised, your system will be left vulnerable to attack.",{"type":3128,"content":3570},[3571],{"type":3012,"content":3572},[3573,3577],{"text":3574,"type":3016,"marks":3575},"Suboptimal Interface –",[3576],{"type":3039},{"text":3578,"type":3016}," Plugins are inherently forced to use the CMS’ design when it comes to managing products or processing orders. These interfaces aren’t designed for these purposes and may leave out helpful visualizations or other features.",{"type":3128,"content":3580},[3581],{"type":3012,"content":3582},[3583,3587],{"text":3584,"type":3016,"marks":3585},"Lack of Features –",[3586],{"type":3039},{"text":3588,"type":3016}," Shopping carts have many built-in features, such as fraud prevention, that aren’t built into all CMS ecommerce plugins. The lack of these features could have a detrimental impact on a store’s top- and bottom-line over time.",{"type":3018,"attrs":3590,"content":3591},{"level":3020},[3592],{"text":3593,"type":3016},"A Better Approach",{"type":3012,"content":3595},[3596],{"text":3597,"type":3016},"The good news is that there’s a ‘best of both worlds’ option. Modern technology enables us to integrate shopping carts and CMS rather than using an all-in-one solution, which enables business owners to access the best of both worlds without compromise.",{"type":3012,"content":3599},[3600,3601,3604],{"text":3508,"type":3016},{"text":3510,"type":3016,"marks":3602},[3603],{"type":3116},{"text":3118,"type":3016},{"type":3012,"content":3606},[3607],{"text":3608,"type":3016},"At Foxy, we recognized that many business owners don’t want to deal with the hassle of redesigning their website and migrating their content just to start selling products or services. This is especially true for smaller companies that may not have the capital to dedicate to that kind of migration. But at the same time, business owners want the flexibility to grow their business without worrying about scalability issues, security concerns, or other tradeoffs.",{"type":3012,"content":3610},[3611],{"text":3612,"type":3016},"We designed Foxy to be highly extensible by default with plugins for those that prefer to manage ecommerce within their CMS. In other words, you can start out with a WooCommerce-like solution and easily transition into a fully-fledged custom ecommerce application as you grow. You can also connect third-party tools, like MailChimp for email marketing, to personalize email campaigns and keep everything ‘under one roof’.",{"type":3012,"content":3614},[3615],{"text":3616,"type":3016},"For example, suppose that you use Squarespace as a CMS to market an annual conference. You’d like to sell conference tickets and t-shirts through Squarespace, but the platform’s native ecommerce functionality is limited to a handful of gateways and lacks the functionality of a full-fledged ecommerce solution.",{"type":3012,"content":3618},[3619],{"text":3620,"type":3016},"Foxy provides a much more flexible, powerful, customizable, and secure ecommerce platform that works seamlessly with Squarespace. You just insert Foxy’s integration code into the website header, create pages for your products, and then setup your categories, pricing, shipping, coupons, and other features in Foxy. You then have access to 90 payment methods, advanced ecommerce features like split-shipments or multiple currencies, and anti-fraud technology without the hassle of building and\u002For integrating an independent shopping cart solution.",{"type":3012,"content":3622},[3623],{"text":3624,"type":3016},"If you decide to move to WordPress down the road, you already have the products and related information in Foxy and can simply use a WordPress integration. The same is true if you ultimately decide to develop your own custom ecommerce solution, where you can access the data on a very granular level via a JSON API.",{"type":3018,"attrs":3626,"content":3627},{"level":3020},[3628],{"text":3629,"type":3016},"Looking Ahead",{"type":3012,"content":3631},[3632],{"text":3633,"type":3016},"We are believers in separating shopping cart and content management system functionality since they are very two different technologies. In the past, this meant transitioning a website from a CMS to an ecommerce platform, but these days, it’s as simple as signing up for a service like Foxy and using an integration. You can also benefit from integrating many different payment processors, shipping companies, and external services without any issue.",{"type":3012,"content":3635},[3636],{"text":3637,"type":3016},"Sign-up for a free unlimited trial of Foxy and see how easy it is to get started!",{"type":3012,"content":3639},[3640],{"text":3641,"type":3016},"SaveSave",{"type":3009,"content":3643},[3644],{"type":3012,"content":3645},[3646],{"text":3647,"type":3016},"Learn why it makes sense to separate your shopping cart from your CMS and the easiest way to do it.",{"filename":3649,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F11\u002FWhy-You-Should-Separate-Your-Shopping-Cart-from-Your-CMS-.jpg",[3651],{"name":2854,"created_at":3652,"published_at":3003,"updated_at":3653,"id":3654,"uuid":1792,"content":3655,"slug":3658,"full_slug":2853,"sort_by_date":2824,"position":3659,"tag_list":3660,"is_startpage":2700,"parent_id":3328,"meta_data":2824,"group_id":3661,"first_published_at":3330,"release_id":2824,"lang":2830,"path":2824,"alternates":3662,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:20.360Z","2023-03-24T17:17:36.787Z",64354,{"_uid":3656,"name":2854,"component":3324,"description":3657},"5c4c2b14-565f-4869-bf2c-e6cc175b51da","Tips and advice for running a successful ecommerce website.","best-practices",10,[],"a5ce46e7-6923-4ea8-a30d-3fee453df8b1",[],"why-you-should-separate-your-shopping-cart-from-your-cms","blog\u002Fposts\u002Fwhy-you-should-separate-your-shopping-cart-from-your-cms",2180,[],"0c419220-d136-4273-bf4c-a3adbb77a7ec","2017-11-20T06:00:00.000Z",[],{"name":3671,"created_at":3672,"published_at":3003,"updated_at":3673,"id":3674,"uuid":2242,"content":3675,"slug":3777,"full_slug":3778,"sort_by_date":2824,"position":3779,"tag_list":3780,"is_startpage":2700,"parent_id":3336,"meta_data":2824,"group_id":3781,"first_published_at":3782,"release_id":2824,"lang":2830,"path":2824,"alternates":3783,"default_full_slug":2824,"translated_slugs":2824},"New Feature: Use Your Own SMTP Server","2023-03-24T17:11:23.167Z","2023-03-24T17:20:54.625Z",64431,{"_uid":3676,"title":3671,"content":3677,"summary":3753,"component":2954,"categories":3759},"4eef0bc5-cee8-47f5-abbd-dc78238bd3b6",{"type":3009,"content":3678},[3679,3690,3694,3721,3741],{"type":3012,"content":3680},[3681,3683,3689],{"text":3682,"type":3016},"You can now configure Foxy to send email using your own SMTP credentials. Setup instructions can be found ",{"text":3684,"type":3016,"marks":3685},"here",[3686],{"type":3030,"attrs":3687},{"href":3688,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F2.0\u002Femails#using_your_own_smtp_server",{"text":3076,"type":3016},{"type":3012,"content":3691},[3692],{"text":3693,"type":3016},"Though we maintain an extremely high reputation for our outbound mail servers (ensuring your customers get your receipts delivered properly), this new option allows additional flexibility for users who’d like more control. Some possible reasons for using your own SMTP server include:",{"type":3124,"attrs":3695,"content":3696},{"tight":2700},[3697,3709,3715],{"type":3128,"content":3698},[3699],{"type":3012,"content":3700},[3701,3707],{"text":3702,"type":3016,"marks":3703},"DMARC",[3704],{"type":3030,"attrs":3705},{"href":3706,"title":2824},"https:\u002F\u002Fdmarc.org\u002F",{"text":3708,"type":3016},". If you use DMARC, there’s no real way for us to send mail on your behalf, so you’ll definitely want to use your own mail servers.",{"type":3128,"content":3710},[3711],{"type":3012,"content":3712},[3713],{"text":3714,"type":3016},"Consistency. If you’ve already got SMTP servers you use for all your other mail, it may be easier to know your store’s receipts and dunning emails send from the same servers.",{"type":3128,"content":3716},[3717],{"type":3012,"content":3718},[3719],{"text":3720,"type":3016},"Logging. If you’ve already got solid logging for your outgoing mail, you’ll likely want to be able to log your receipt and dunning emails as well.",{"type":3012,"content":3722},[3723,3725,3731,3733,3739],{"text":3724,"type":3016},"You can use any SMTP server, but for something as critical as email delivery, we recommend using a reliable 3rd party who specializes in outbound mail. Examples include ",{"text":3726,"type":3016,"marks":3727},"SendGrid",[3728],{"type":3030,"attrs":3729},{"href":3730,"title":2824},"https:\u002F\u002Fsendgrid.com\u002F",{"text":3732,"type":3016},", ",{"text":3734,"type":3016,"marks":3735},"AWS SES",[3736],{"type":3030,"attrs":3737},{"href":3738,"title":2824},"https:\u002F\u002Faws.amazon.com\u002Fses\u002F",{"text":3740,"type":3016},", or your favorite other provider.",{"type":3012,"content":3742},[3743,3745,3751],{"text":3744,"type":3016},"Also worth noting is that if the Foxy servers can’t connect to your SMTP server, we’ll fall back to our own. Because of this, we recommend ",{"text":3746,"type":3016,"marks":3747},"configuring your SPF and DKIM records",[3748],{"type":3030,"attrs":3749},{"href":3750,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F2.0\u002Femails#how_emails_are_sent_spf_dkim_dmarc_etc",{"text":3752,"type":3016}," to allow Foxy to send mail on your behalf.",{"type":3009,"content":3754},[3755],{"type":3012,"content":3756},[3757],{"text":3758,"type":3016},"You can now configure Foxy to send email using your own SMTP credentials. Setup instructions can be found here. Though we maintain an extremely high reputation for our outbound mail servers (ensuring your customers get your receipts delivered properly), this new option allows additional flexibility for users who’d like more control. Some possible reasons for […]",[3760,3764],{"name":2736,"created_at":3424,"published_at":3003,"updated_at":3425,"id":3426,"uuid":1807,"content":3761,"slug":3430,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":3762,"is_startpage":2700,"parent_id":3328,"meta_data":2824,"group_id":3432,"first_published_at":3330,"release_id":2824,"lang":2830,"path":2824,"alternates":3763,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3428,"name":2736,"component":3324,"description":3429},[],[],{"name":3765,"created_at":3766,"published_at":3003,"updated_at":3767,"id":3768,"uuid":1813,"content":3769,"slug":3771,"full_slug":3772,"sort_by_date":2824,"position":3773,"tag_list":3774,"is_startpage":2700,"parent_id":3328,"meta_data":2824,"group_id":3775,"first_published_at":3330,"release_id":2824,"lang":2830,"path":2824,"alternates":3776,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"Systems & Infrastructure","2023-03-24T17:10:25.659Z","2023-03-24T17:17:34.462Z",64361,{"_uid":3770,"name":3765,"component":3324,"description":2658},"771f93eb-6de1-4412-be8b-56c2fd5534f2","systems-infrastructure","blog\u002Fcategories\u002Fsystems-infrastructure",80,[],"d772406b-68cd-45f8-a6aa-6340b19fe8f2",[],"new-feature-use-your-own-smtp-server","blog\u002Fposts\u002Fnew-feature-use-your-own-smtp-server",1160,[],"5e8d99d7-ccd0-4b01-8c81-c776cec94a87","2017-11-16T13:04:16.000Z",[],{"name":3785,"created_at":3786,"published_at":3003,"updated_at":3787,"id":3788,"uuid":2245,"content":3789,"slug":3814,"full_slug":3815,"sort_by_date":2824,"position":3816,"tag_list":3817,"is_startpage":2700,"parent_id":3336,"meta_data":2824,"group_id":3818,"first_published_at":3819,"release_id":2824,"lang":2830,"path":2824,"alternates":3820,"default_full_slug":2824,"translated_slugs":2824},"New Gateway: Adyen","2023-03-24T17:11:23.876Z","2023-03-24T17:20:54.303Z",64432,{"_uid":3790,"title":3785,"content":3791,"summary":3803,"component":2954,"categories":3809},"1b32fa33-ce38-45c0-9c45-d41f0317a93c",{"type":3009,"content":3792},[3793],{"type":3012,"content":3794},[3795,3797,3802],{"text":3796,"type":3016},"Adyen, a global payment company, has been added to our growing list of alternate payment methods. Setup instructions can be found ",{"text":3684,"type":3016,"marks":3798},[3799],{"type":3030,"attrs":3800},{"href":3801,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fgateways\u002Fadyen",{"text":3076,"type":3016},{"type":3009,"content":3804},[3805],{"type":3012,"content":3806},[3807],{"text":3808,"type":3016},"Adyen, a global payment company, has been added to our growing list of alternate payment methods. Setup instructions can be found here.",[3810],{"name":2736,"created_at":3424,"published_at":3003,"updated_at":3425,"id":3426,"uuid":1807,"content":3811,"slug":3430,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":3812,"is_startpage":2700,"parent_id":3328,"meta_data":2824,"group_id":3432,"first_published_at":3330,"release_id":2824,"lang":2830,"path":2824,"alternates":3813,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3428,"name":2736,"component":3324,"description":3429},[],[],"new-gateway-adyen","blog\u002Fposts\u002Fnew-gateway-adyen",1170,[],"ae7a9448-901c-4af4-af2b-bfe613ccabb0","2017-10-30T13:19:23.000Z",[],{"name":3822,"created_at":3823,"published_at":3003,"updated_at":3824,"id":3825,"uuid":2254,"content":3826,"slug":3851,"full_slug":3852,"sort_by_date":2824,"position":3853,"tag_list":3854,"is_startpage":2700,"parent_id":3336,"meta_data":2824,"group_id":3855,"first_published_at":3856,"release_id":2824,"lang":2830,"path":2824,"alternates":3857,"default_full_slug":2824,"translated_slugs":2824},"New Gateway: PayPal Plus","2023-03-24T17:11:24.598Z","2023-03-24T17:20:53.296Z",64433,{"_uid":3827,"title":3822,"content":3828,"summary":3840,"component":2954,"categories":3846},"963061a2-5f9d-497d-815b-ac3cb4740299",{"type":3009,"content":3829},[3830],{"type":3012,"content":3831},[3832,3834,3839],{"text":3833,"type":3016},"PayPal Plus is now available for users with a German PayPal Business account. Full documentation can be found ",{"text":3684,"type":3016,"marks":3835},[3836],{"type":3030,"attrs":3837},{"href":3838,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fgateways\u002Fpaypal\u002Fpaypal_plus",{"text":3076,"type":3016},{"type":3009,"content":3841},[3842],{"type":3012,"content":3843},[3844],{"text":3845,"type":3016},"PayPal Plus is now available for users with a German PayPal Business account. Full documentation can be found here.",[3847],{"name":2736,"created_at":3424,"published_at":3003,"updated_at":3425,"id":3426,"uuid":1807,"content":3848,"slug":3430,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":3849,"is_startpage":2700,"parent_id":3328,"meta_data":2824,"group_id":3432,"first_published_at":3330,"release_id":2824,"lang":2830,"path":2824,"alternates":3850,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3428,"name":2736,"component":3324,"description":3429},[],[],"new-gateway-paypal-plus","blog\u002Fposts\u002Fnew-gateway-paypal-plus",1200,[],"05f8dd8d-5ea4-4fdf-b04d-5b0a3d1c3080","2017-10-30T13:18:25.000Z",[],{"name":3859,"created_at":3860,"published_at":3003,"updated_at":3861,"id":3862,"uuid":2092,"content":3863,"slug":3888,"full_slug":3889,"sort_by_date":2824,"position":3890,"tag_list":3891,"is_startpage":2700,"parent_id":3336,"meta_data":2824,"group_id":3892,"first_published_at":3893,"release_id":2824,"lang":2830,"path":2824,"alternates":3894,"default_full_slug":2824,"translated_slugs":2824},"Gateway Improvement: Apple Pay Support","2023-03-24T17:11:25.389Z","2023-03-24T17:21:11.333Z",64434,{"_uid":3864,"title":3859,"content":3865,"summary":3877,"component":2954,"categories":3883},"ea5de3e6-b4c8-449e-b66c-4837268565d7",{"type":3009,"content":3866},[3867],{"type":3012,"content":3868},[3869,3871,3876],{"text":3870,"type":3016},"Apple Pay is now supported for the Authorize.net payment gateway. Setup instructions can be found ",{"text":3684,"type":3016,"marks":3872},[3873],{"type":3030,"attrs":3874},{"href":3875,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fgateways\u002Fapple-pay",{"text":3076,"type":3016},{"type":3009,"content":3878},[3879],{"type":3012,"content":3880},[3881],{"text":3882,"type":3016},"Apple Pay is now supported for the Authorize.net payment gateway. Setup instructions can be found here.",[3884],{"name":2736,"created_at":3424,"published_at":3003,"updated_at":3425,"id":3426,"uuid":1807,"content":3885,"slug":3430,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":3886,"is_startpage":2700,"parent_id":3328,"meta_data":2824,"group_id":3432,"first_published_at":3330,"release_id":2824,"lang":2830,"path":2824,"alternates":3887,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3428,"name":2736,"component":3324,"description":3429},[],[],"gateway-improvement-apple-pay-support","blog\u002Fposts\u002Fgateway-improvement-apple-pay-support",660,[],"93e33fd3-eada-47dc-ae1b-1fbbce8c5cc5","2017-10-30T13:17:47.000Z",[],{"name":3896,"created_at":3897,"published_at":3003,"updated_at":3898,"id":3899,"uuid":2179,"content":3900,"slug":3958,"full_slug":3959,"sort_by_date":2824,"position":3960,"tag_list":3961,"is_startpage":2700,"parent_id":3336,"meta_data":2824,"group_id":3962,"first_published_at":3963,"release_id":2824,"lang":2830,"path":2824,"alternates":3964,"default_full_slug":2824,"translated_slugs":2824},"Introducing our new blog at Foxy.io","2023-03-24T17:11:26.350Z","2023-03-24T17:21:01.650Z",64435,{"_uid":3901,"title":3896,"content":3902,"summary":3945,"component":2954,"thumbnail":3951,"categories":3953},"fe106674-7ef6-4f99-93c2-7dd2cdccb948",{"type":3009,"content":3903},[3904,3923,3934,3938],{"type":3012,"content":3905},[3906,3908,3914,3916,3922],{"text":3907,"type":3016},"As part of the transition to our new branding, ",{"text":3909,"type":3016,"marks":3910},"Foxy.io",[3911],{"type":3030,"attrs":3912},{"href":3913,"title":2824},"https:\u002F\u002Fwww.foxy.io",{"text":3915,"type":3016},", we’re excited to introduce to you our ",{"text":3917,"type":3016,"marks":3918},"brand new blog",[3919],{"type":3030,"attrs":3920},{"href":3921,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002F",{"text":3076,"type":3016},{"type":3012,"content":3924},[3925,3927,3933],{"text":3926,"type":3016},"For the past few months, our marketing team has been hard at work on fresh, informative content along with beautiful watercolors by ",{"text":3928,"type":3016,"marks":3929},"Catarina Garcia",[3930],{"type":3030,"attrs":3931},{"href":3932,"title":2824},"http:\u002F\u002Fcatarinamgarcia.blogspot.com\u002F",{"text":3076,"type":3016},{"type":3012,"content":3935},[3936],{"text":3937,"type":3016},"We’ll be adding new content every week, including user spotlights, marketing tips, best practices, and more. But what are we still doing here? Click below to check out the new blog and be sure to subscribe if you aren’t already subscribed to the current FoxyCart newsletter.",{"type":3012,"content":3939},[3940],{"text":3941,"type":3016,"marks":3942},"Check It Out",[3943],{"type":3030,"attrs":3944},{"href":3921,"title":2824},{"type":3009,"content":3946},[3947],{"type":3012,"content":3948},[3949],{"text":3950,"type":3016},"As part of the transition to our new branding, Foxy.io, we’re excited to introduce to you our brand new blog. For the past few months, our marketing team has been hard at work on fresh, informative content along with beautiful watercolors by Catarina Garcia. We’ll be adding new content every week, including user spotlights, marketing […]",{"filename":3952,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fintroducing-our-new-blog-at-foxy-io.jpg",[3954],{"name":2736,"created_at":3424,"published_at":3003,"updated_at":3425,"id":3426,"uuid":1807,"content":3955,"slug":3430,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":3956,"is_startpage":2700,"parent_id":3328,"meta_data":2824,"group_id":3432,"first_published_at":3330,"release_id":2824,"lang":2830,"path":2824,"alternates":3957,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3428,"name":2736,"component":3324,"description":3429},[],[],"introducing-our-new-blog-at-foxyio","blog\u002Fposts\u002Fintroducing-our-new-blog-at-foxyio",950,[],"d801a36a-eab1-4d5a-bc30-f94544e0e671","2017-10-27T11:33:49.000Z",[],{"name":3966,"created_at":3967,"published_at":3003,"updated_at":3968,"id":3969,"uuid":1912,"content":3970,"slug":4219,"full_slug":4220,"sort_by_date":2824,"position":2962,"tag_list":4221,"is_startpage":2700,"parent_id":3336,"meta_data":2824,"group_id":4222,"first_published_at":4223,"release_id":2824,"lang":2830,"path":2824,"alternates":4224,"default_full_slug":2824,"translated_slugs":2824},"4 Steps to Prep Your Store for Cyber Monday & Black Friday","2023-03-24T17:11:27.090Z","2023-03-24T17:21:31.394Z",64436,{"_uid":3971,"title":3966,"content":3972,"summary":4206,"component":2954,"thumbnail":4212,"categories":4214},"43c143c3-422f-4187-8b2e-5a3f4afcd3c3",{"type":3009,"content":3973},[3974,3986,3992,3996,4001,4005,4009,4013,4017,4022,4034,4039,4050,4054,4059,4063,4067,4134,4138,4143,4147,4160,4164,4191,4195,4199,4203],{"type":3012,"content":3975},[3976,3978,3984],{"text":3977,"type":3016},"According to ",{"text":3979,"type":3016,"marks":3980},"Adobe Digital Insights",[3981],{"type":3030,"attrs":3982},{"href":3983,"title":2824},"http:\u002F\u002Fnews.adobe.com\u002Fpress-release\u002Fmarketing-cloud\u002Fmedia-alert-adobe-data-shows-cyber-monday-largest-online-sales-day",{"text":3985,"type":3016},", Cyber Monday sales topped $3.39 billion in 2016 marking a 10.2% increase over 2015 and the biggest day in the history of U.S. ecommerce. Black Friday came in a close second with $3.34 billion in ecommerce spending, while total holiday spending reached nearly $40 billion last year. Interestingly, Black Friday could eclipse Cyber Monday spending this year as more consumers look exclusively online for deals.",{"type":3012,"content":3987},[3988],{"text":3989,"type":3016,"marks":3990},"Interesting aside: China’s Single’s Day on November 11th is technically the biggest online shopping day in the world after Alibaba branded it as a holiday in 2009. Last year, Alibaba brought in more than $17.8 billion in online sales in a single day.",[3991],{"type":3039},{"type":3012,"content":3993},[3994],{"text":3995,"type":3016},"Let’s take a look at how to prepare your ecommerce store for Black Friday and Cyber Monday, and make the most of the holiday shopping extravaganza.",{"type":3018,"attrs":3997,"content":3998},{"level":3020},[3999],{"text":4000,"type":3016},"Step 1: Plan Your Sales",{"type":3012,"content":4002},[4003],{"text":4004,"type":3016},"The first step is planning what products will be on sale – including so-called “doorbusters” or loss leaders – and how they’re going to be promoted. It’s important to start this process early on to provide enough lead time for marketing campaigns to build up demand. After all, many consumers start looking for deals as early as October and building mind share over time can ensure that they come to your store before visiting other popular retailers.",{"type":3012,"content":4006},[4007],{"text":4008,"type":3016},"[content_upgrade cu_id=”466″]Download Free: Product Deal Planning Worksheet[content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":3012,"content":4010},[4011],{"text":4012,"type":3016},"A doorbuster is a product that’s sold below market cost to stimulate the sales of more profitable products. For example, you may offer the first 100 customers a killer deal on an in-demand holiday product and end up attracting thousands of visitors to your store. The best doorbusters have accessories that can be sold alongside the main product at a higher margin. These options should be prominently highlighted at checkout.",{"type":3012,"content":4014},[4015],{"text":4016,"type":3016},"In addition to a doorbuster, you should decide what products you’re going to discount, when the discounts will occur, and how the products will be promoted. These decisions will depend largely on your product mix and marketing channels, but it’s a good idea to plan promotions throughout the entire week of weekend and following week, since holiday shoppers tend to be active throughout that entire timeframe (and beyond).",{"type":3018,"attrs":4018,"content":4019},{"level":3020},[4020],{"text":4021,"type":3016},"Step 2: Optimize Your Marketing",{"type":3012,"content":4023},[4024,4026,4032],{"text":4025,"type":3016},"There are many different marketing strategies that can be used to promote products, but targeting repeat visitors is often the most cost-effective according to ",{"text":4027,"type":3016,"marks":4028},"Monetate",[4029],{"type":3030,"attrs":4030},{"href":4031,"title":2824},"http:\u002F\u002Finfo.monetate.com\u002Frs\u002F092-TQN-434\u002Fimages\u002FMonetate_EQ4_2015_A_Tale_of_Two_Visitors-web.pdf",{"text":4033,"type":3016},". You should consider adding re-targeting campaigns to advertise to return visitors, while leveraging your mailing list to send out regular promotions going into the holiday shopping season. These efforts may be more profitable than bread-and-butter pay-per-click campaigns.",{"type":3012,"content":4035},[4036],{"type":3062,"attrs":4037},{"alt":2824,"src":4038,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Frepeat-buyers.png",{"type":3012,"content":4040},[4041,4043,4048],{"text":4042,"type":3016},"In addition to these marketing campaigns, you may want to consider making small holiday-focused marketing improvements to your website to increase conversions. A great example is including holiday-specific badges with callouts like shipping deadlines, ‘good for…’ suggestions, or special holiday promotions. ",{"text":4027,"type":3016,"marks":4044},[4045],{"type":3030,"attrs":4046},{"href":4047,"title":2824},"http:\u002F\u002Finfo.monetate.com\u002Frs\u002F092-TQN-434\u002Fimages\u002F2016-Holiday-Guide-for-Prospects.pdf",{"text":4049,"type":3016}," found a 55% improvement in conversion rates for websites that use product badges compared to those that don’t use them!",{"type":3012,"content":4051},[4052],{"text":4053,"type":3016},"Finally, consider adding small things that address common holiday shopping concerns. For example, fast or free shipping has become a necessity in today’s Amazon-driven world; price-match guarantees can help reassure customers they’re getting a good deal; and, return policies become extremely important during the holiday season. It’s important to highlight these factors early on in the customer journey to alleviate concerns and maximize conversions.",{"type":3018,"attrs":4055,"content":4056},{"level":3020},[4057],{"text":4058,"type":3016},"Step 3: Prepare Your Website",{"type":3012,"content":4060},[4061],{"text":4062,"type":3016},"It’s easy to get caught up in the creative marketing process and forget to ensure that everything is working on a technical level. But, the best marketing campaign in the world isn’t going to generate any revenue if a website is down or a promotion doesn’t work. In addition to making sure everything is working, you should ensure that technical personnel are available throughout the holiday season to quickly address any major issues that may arise.",{"type":3012,"content":4064},[4065],{"text":4066,"type":3016},"Your technical readiness checklist should include:",{"type":3124,"attrs":4068,"content":4069},{"tight":2700},[4070,4076,4088,4094,4100,4114,4128],{"type":3128,"content":4071},[4072],{"type":3012,"content":4073},[4074],{"text":4075,"type":3016},"Ensure coupons and discount codes work before promoting them",{"type":3128,"content":4077},[4078],{"type":3012,"content":4079},[4080,4082],{"text":4081,"type":3016},"Stress test your store for heavy traffic using tools like ",{"text":4083,"type":3016,"marks":4084},"LoadImpact",[4085],{"type":3030,"attrs":4086},{"href":4087,"title":2824},"https:\u002F\u002Floadimpact.com\u002F",{"type":3128,"content":4089},[4090],{"type":3012,"content":4091},[4092],{"text":4093,"type":3016},"Make sure that live support and toll-free phone numbers are working",{"type":3128,"content":4095},[4096],{"type":3012,"content":4097},[4098],{"text":4099,"type":3016},"Test the mobile and tablet experience is fully-functional and error-free",{"type":3128,"content":4101},[4102],{"type":3012,"content":4103},[4104,4106,4112],{"text":4105,"type":3016},"Set up uptime monitoring solution like ",{"text":4107,"type":3016,"marks":4108},"Pingdom",[4109],{"type":3030,"attrs":4110},{"href":4111,"title":2824},"https:\u002F\u002Fwww.pingdom.com\u002Ffree",{"text":4113,"type":3016}," to let you know if something’s wrong",{"type":3128,"content":4115},[4116],{"type":3012,"content":4117},[4118,4120,4126],{"text":4119,"type":3016},"Enable ",{"text":4121,"type":3016,"marks":4122},"alternate payment methods",[4123],{"type":3030,"attrs":4124},{"href":4125,"title":2824},"https:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Fpayment-methods\u002Falternate-payment-methods",{"text":4127,"type":3016}," if there’s time, like PayPal or Amazon Pay",{"type":3128,"content":4129},[4130],{"type":3012,"content":4131},[4132],{"text":4133,"type":3016},"Keep an eye on error logs, such as those provided by Foxy, that record transaction failures and identify issues early",{"type":3012,"content":4135},[4136],{"text":4137,"type":3016},"Aside from these purely technical items, you should make sure that all of your billing is updated and no accounts are set to expire. It would be devastating to have a domain expire or a payment processor go down during the peak holiday season!",{"type":3018,"attrs":4139,"content":4140},{"level":3020},[4141],{"text":4142,"type":3016},"Step 4: Have a ‘Plan B’",{"type":3012,"content":4144},[4145],{"text":4146,"type":3016},"The final step is to have contingency plans to address unexpected issues that will inevitably arise. For example, what happens if a drop shipper quickly runs out of product or a payment processing gateway fails? Having a back-up plan will help reduce stress and anxiety by having a pre-made plan ready to put in place to address these crises.",{"type":3012,"content":4148},[4149,4155,4156],{"text":4150,"type":3016,"marks":4151},"Having a back-up plan will help reduce stress and anxiety during the holiday shopping season.",[4152],{"type":3030,"attrs":4153},{"href":4154,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2F4-steps-to-prep-your-store-for-cyber-monday-black-friday%2F&text=Having%20a%20back-up%20plan%20will%20help%20reduce%20stress%20and%20anxiety%20during%20the%20holiday%20shopping%20season.&via=foxy_io&related=foxy_io",{"text":3053,"type":3016},{"text":3055,"type":3016,"marks":4157},[4158],{"type":3030,"attrs":4159},{"href":4154,"title":2824},{"type":3012,"content":4161},[4162],{"text":4163,"type":3016},"Some important contingency plans include:",{"type":3124,"attrs":4165,"content":4166},{"tight":2700},[4167,4173,4179,4185],{"type":3128,"content":4168},[4169],{"type":3012,"content":4170},[4171],{"text":4172,"type":3016},"A backup development team capable of stepping in to assist in-house developers as-needed to make sure everything is running smoothly.",{"type":3128,"content":4174},[4175],{"type":3012,"content":4176},[4177],{"text":4178,"type":3016},"A backup supplier for key products that may be at risk of running out quickly or a process for taking backorders for a sold-out product.",{"type":3128,"content":4180},[4181],{"type":3012,"content":4182},[4183],{"text":4184,"type":3016},"A plan to leverage another shipping company if the one that you’re using suddenly becomes too busy or unable to ship orders in a timely fashion.",{"type":3128,"content":4186},[4187],{"type":3012,"content":4188},[4189],{"text":4190,"type":3016},"A plan to deal with a rush of fraudulent orders that may cause a payment processor to start denying payments unexpected.",{"type":3012,"content":4192},[4193],{"text":4194,"type":3016},"At Foxy, we enable merchants to use more than 80 different payment gateways and alternate payment methods, as well as seamlessly move between CMS solutions. 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