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Foxy Conference Booth: Effective, Affordable, & Fun","2023-03-24T17:11:56.794Z","2023-03-24T17:27:15.000Z","2023-03-24T17:20:34.590Z",64473,{"_uid":3007,"title":3001,"content":3008,"summary":3169,"component":2954,"thumbnail":3175,"categories":3177},"cc7cf454-9351-45b6-b518-ac317e977c7b",{"type":3009,"content":3010},"doc",[3011,3017,3030,3042,3049,3053,3065,3077,3082,3093,3103,3107,3112,3116,3161,3165],{"type":3012,"content":3013},"paragraph",[3014],{"text":3015,"type":3016},"Though FoxyCart works well with any programming language, we’re primarily a PHP shop ourselves, and we’ve sponsored a lot of local and regional PHP events over the past few years. We don’t do a ton of marketing, but the sponsorship and travel costs typically aren’t insane, and it’s nice to get out into the community.","text",{"type":3012,"content":3018},[3019],{"type":3020,"attrs":3021,"marks":3024},"image",{"alt":3022,"src":3023,"title":2824},"Lonestar","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fthe-foxy-conference-booth-effective-affordable-fun-1.jpg",[3025],{"type":3026,"attrs":3027},"link",{"href":3028,"title":3029},"https:\u002F\u002Fnmcdn.io\u002F314ba82a93b04bcbb821fe52ace13e22\u002Ff01d0827e88446c18f0da7b2cd272f3c\u002Ffiles\u002Fblog\u002Fthe-foxy-conference-booth-effective-affordable-fun\u002FLonestar.jpg","View larger image.",{"type":3012,"content":3031},[3032,3034,3040],{"text":3033,"type":3016},"We try to have fun at these events, but the extent of our presence has generally been a tall banner behind us and some fliers and stickers on a small table. Maybe if we’re lucky we’ll bust out the SNES USB controllers and fire up an emulator. Perhaps unsurprisingly, much of our target market enjoys playing Contra and Street Fighter II. When we decided to get a booth at ",{"text":3035,"type":3016,"marks":3036},"ZendCon 2014",[3037],{"type":3026,"attrs":3038},{"href":3039,"title":2824},"http:\u002F\u002Fwww.zendcon.com\u002F",{"text":3041,"type":3016},", however, we quickly realized that a “real” conference with official 10’x10′ booths could be very different. ZendCon was a fantastic experience, and we wanted to share some of our thoughts.",{"type":3043,"attrs":3044,"content":3046},"heading",{"level":3045},3,[3047],{"text":3048,"type":3016},"Prepping for the conference",{"type":3012,"content":3050},[3051],{"text":3052,"type":3016},"We went into prepping for ZendCon knowing it’d be a learning experience, and that we’d evaluate the ROI afterwards. That said, we’re still a self-funded company, so (unlike some of our awesome booth neighbors), we needed to maintain a realistic budget for the whole thing. After the initial surprise of learning that our 10’x10′ booth space didn’t even come with carpet or electricity, paired with the sticker shock of seeing what conference booth displays cost, we realized we needed to think a little differently.",{"type":3012,"content":3054},[3055,3057,3063],{"text":3056,"type":3016},"Since we’ll likely continue to sponsor smaller events more frequently than larger events, we opted for 3 retractable banners that could be combined to cover more ground. Instead of paying hundreds of dollars to rent more furniture, we opted to get a ",{"text":3058,"type":3016,"marks":3059},"hard case that converts into a counter",[3060],{"type":3026,"attrs":3061},{"href":3062,"title":2824},"http:\u002F\u002Fwww.displayit.com\u002Faccessories\u002Fshipping-cases\u002Fconvertible\u002Ftension-fabric-case-counter.aspx",{"text":3064,"type":3016},". All 3 banners (and more) fit inside, and though it’s technically oversized for airline checked baggage, it’s not so huge that it attracts attention.",{"type":3012,"content":3066},[3067,3069,3075],{"text":3068,"type":3016},"We also had the opportunity to rent a badge scanner, but we got some great advice to forego that expense and instead purchase something for a giveaway. The point is to get the contact information of attendees, and to win the giveaway the visitor needs to drop their business card into the fishbowl (or signup in a Google Form), so it works out well. We brought a pair of the new Bose QC25 noise-canceling headphones as well as the world’s smallest quadcopter, but the quadcopter was way too much fun to give away. (That, and Luke got it stuck inside of Zend’s booth setup, so we were quadcopter-less for the second day and couldn’t have a battle with ",{"text":3070,"type":3016,"marks":3071},"Code Climate",[3072],{"type":3026,"attrs":3073},{"href":3074,"title":2824},"https:\u002F\u002Fcodeclimate.com\u002F",{"text":3076,"type":3016},".)",{"type":3043,"attrs":3078,"content":3079},{"level":3045},[3080],{"text":3081,"type":3016},"Working the booth",{"type":3012,"content":3083},[3084,3086,3091],{"text":3085,"type":3016},"Though we brought our SNES controllers, we had ",{"text":3087,"type":3016,"marks":3088},"zero",[3089],{"type":3090},"italic",{"text":3092,"type":3016}," time to use them. Luke and I each set up our notebooks to show booth visitors quick demos of FoxyCart, and Winston made an amazing short video that we put on a loop when we weren’t doing demos. We brought about 100 of newly printed shirts with our unofficial mascot (the rainbow pooping unicorn), which went quickly, and also some brand new fliers (which went nearly untouched, even though they’re kind of beautiful with our shark-with-lasers) and unicorn stickers.",{"type":3012,"content":3094},[3095],{"type":3020,"attrs":3096,"marks":3099},{"alt":3097,"src":3098,"title":2824},"ZendCon","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fthe-foxy-conference-booth-effective-affordable-fun-2.jpg",[3100],{"type":3026,"attrs":3101},{"href":3102,"title":3029},"https:\u002F\u002Fnmcdn.io\u002F314ba82a93b04bcbb821fe52ace13e22\u002Ff01d0827e88446c18f0da7b2cd272f3c\u002Ffiles\u002Fblog\u002Fthe-foxy-conference-booth-effective-affordable-fun\u002FZendCon.jpg",{"type":3012,"content":3104},[3105],{"text":3106,"type":3016},"We were kind of shocked to see some other booths brought 4, 5, or even more people to work them. At first I thought that was nuts, but after two full days at the booth, Luke and I were too exhausted to even socialize with the rest of the attendees at the hotel bar. Having more people would have been helpful, though I think Luke and I would still have left the event exhausted.",{"type":3043,"attrs":3108,"content":3109},{"level":3045},[3110],{"text":3111,"type":3016},"Final thoughts and takeaways",{"type":3012,"content":3113},[3114],{"text":3115,"type":3016},"We learned a lot from our first “big” conference, and though it cost significantly more when it was all said and done, we believe it was worth it. A few of the more memorable things we took away:",{"type":3117,"attrs":3118,"content":3119},"bullet_list",{"tight":2700},[3120,3127,3133,3155],{"type":3121,"content":3122},"list_item",[3123],{"type":3012,"content":3124},[3125],{"text":3126,"type":3016},"Our booth setup worked extremely well. Three retractable banners (~$100 each) and the convertible counter\u002Fcase ($415) combined to an easy, elegant, and affordable booth.",{"type":3121,"content":3128},[3129],{"type":3012,"content":3130},[3131],{"text":3132,"type":3016},"The giveaway idea was great. It seemed like that’s the approach most other booths took, and it makes sense. When the option’s to rent a scanner for $300 or buy something awesome for $300, we’ll take the awesome.",{"type":3121,"content":3134},[3135],{"type":3012,"content":3136},[3137,3139,3145,3147,3153],{"text":3138,"type":3016},"We met ",{"text":3140,"type":3016,"marks":3141},"Fabien Potencier",[3142],{"type":3026,"attrs":3143},{"href":3144,"title":2824},"http:\u002F\u002Ffabien.potencier.org\u002F",{"text":3146,"type":3016}," of ",{"text":3148,"type":3016,"marks":3149},"SensioLabs",[3150],{"type":3026,"attrs":3151},{"href":3152,"title":2824},"http:\u002F\u002Fsensiolabs.com\u002F",{"text":3154,"type":3016},". He’s amazing.",{"type":3121,"content":3156},[3157],{"type":3012,"content":3158},[3159],{"text":3160,"type":3016},"The foot traffic at the vendor booth area was impressive. It probably had to do with the number of freebies and swag being given away, but we gave more demos than we ever have, and it seemed to be more effective than smaller conferences (where there’s not as much incentive to check out the sponsors).",{"type":3012,"content":3162},[3163],{"text":3164,"type":3016},"If we continue with events and sponsorships as a marketing strategy, we’d do this again. We might take another team member, though, because it was truly exhausting for just the two of us.",{"type":3012,"content":3166},[3167],{"text":3168,"type":3016},"And we’ll be announcing the winner of the headphones soon!",{"type":3009,"content":3170},[3171],{"type":3012,"content":3172},[3173],{"text":3174,"type":3016},"Though FoxyCart works well with any programming language, we’re primarily a PHP shop ourselves, and we’ve sponsored a lot of local and regional PHP events over the past few years. We don’t do a ton of marketing, but the sponsorship and travel costs typically aren’t insane, and it’s nice to get out into the community. […]",{"filename":3176,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fthe-foxy-conference-booth-effective-affordable-fun.jpg",[3178],{"name":2871,"created_at":3179,"published_at":3180,"updated_at":3181,"id":3182,"uuid":1798,"content":3183,"slug":3187,"full_slug":2870,"sort_by_date":2824,"position":3188,"tag_list":3189,"is_startpage":2700,"parent_id":3190,"meta_data":2824,"group_id":3191,"first_published_at":3192,"release_id":2824,"lang":2830,"path":2824,"alternates":3193,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:22.032Z","2024-07-26T15:50:52.859Z","2024-07-26T15:50:52.885Z",64356,{"_uid":3184,"name":2871,"component":3185,"description":3186},"f39307be-09f6-4702-8bbb-35c0d69bcc42","blog_category","Foxy related information, news, and announcements.","culture",30,[],3266,"cf417cbf-9d6f-48bb-8594-5d70c10c0a53","2023-03-24T17:27:15.733Z",[],"the-foxy-conference-booth-effective-affordable-fun","blog\u002Fposts\u002Fthe-foxy-conference-booth-effective-affordable-fun",1760,[],3267,"23163445-bf08-43b1-8929-c80b3a6e6d66","2014-12-02T15:21:56.000Z",[],{"name":3203,"created_at":3204,"published_at":3003,"updated_at":3205,"id":3206,"uuid":2395,"content":3207,"slug":3318,"full_slug":3319,"sort_by_date":2824,"position":3320,"tag_list":3321,"is_startpage":2700,"parent_id":3198,"meta_data":2824,"group_id":3322,"first_published_at":3323,"release_id":2824,"lang":2830,"path":2824,"alternates":3324,"default_full_slug":2824,"translated_slugs":2824},"SSL Vulnerabilities: POODLE","2023-03-24T17:11:57.760Z","2023-03-24T17:20:37.593Z",64474,{"_uid":3208,"title":3203,"content":3209,"summary":3286,"component":2954,"thumbnail":3292,"categories":3294},"5eb562d8-c701-46ed-ab39-52c96efea65c",{"type":3009,"content":3210},[3211,3215,3219,3223,3228,3263,3267,3271],{"type":3012,"content":3212},[3213],{"text":3214,"type":3016},"This year has not been a good year for SSL — one of the fundamental protocols relied on for secure communication. Last week saw the announcement of the POODLE vulnerability.",{"type":3012,"content":3216},[3217],{"text":3218,"type":3016},"Here’s what you need to know: FoxyCart has patched our servers against POODLE. Your store is safe!",{"type":3012,"content":3220},[3221],{"text":3222,"type":3016},"We have also ensured that all of our payment gateway connections use only the latest versions of SSL. Most gateways have disabled older versions of SSL in response to the POODLE advisory. You may have gotten an email from Authorize.net or another provider this week warning about the impending shutdown of their SSLv3 support. Don’t worry! We’ve tested things out and your store will continue to work as normal.",{"type":3043,"attrs":3224,"content":3225},{"level":3045},[3226],{"text":3227,"type":3016},"Further Details",{"type":3012,"content":3229},[3230,3232,3238,3240,3246,3247,3253,3255,3261],{"text":3231,"type":3016},"Related to ",{"text":3233,"type":3016,"marks":3234},"BEAST",[3235],{"type":3026,"attrs":3236},{"href":3237,"title":2824},"http:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FTransport_Layer_Security#BEAST_attack",{"text":3239,"type":3016}," and ",{"text":3241,"type":3016,"marks":3242},"CRIME",[3243],{"type":3026,"attrs":3244},{"href":3245,"title":2824},"http:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FCRIME",{"text":41,"type":3016},{"text":3248,"type":3016,"marks":3249},"BREACH",[3250],{"type":3026,"attrs":3251},{"href":3252,"title":2824},"http:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FBREACH_(security_exploit)",{"text":3254,"type":3016},", the ",{"text":3256,"type":3016,"marks":3257},"POODLE",[3258],{"type":3026,"attrs":3259},{"href":3260,"title":2824},"http:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FPOODLE",{"text":3262,"type":3016}," attack forces the victim to use an older version of SSL, namely SSL version 3″ abbreviated SSLv3. Because of weaknesses in SSLv3’s ciphers, the attacker can attempt to extract secret information byte-by-byte with a “padding oracle” attack. This requires that an attacker sit between the victim and the server the victim wants to communicate with, that the attacker be able to inject code into a plain-text site on the same domain. The injected code tricks the victim’s browser into sending several thousand requests to the server, which the attacker uses to guess parts of the encrypted data.",{"type":3012,"content":3264},[3265],{"text":3266,"type":3016},"The collective response from Internet services everywhere was to disable SSLv3, and we’ve followed suit. The recommendation from Google is also to add a protection that prevents an attacker from forcing a protocol downgrade, and we’ve added that to our servers at FoxyCart. Additionally, newer versions of Chrome will disable SSLv3 by default.",{"type":3012,"content":3268},[3269],{"text":3270,"type":3016},"In an analysis of our systems, we didn’t find any particularly easy attack vector — 99% of our traffic is over SSL, preventing script injection, and browser same-domain origin policies make it difficult to mount a POODLE-based attack on FoxyCart. As always, we will keep monitoring our systems for anomalous activity.",{"type":3012,"content":3272},[3273,3275,3281],{"text":3274,"type":3016},"Photo by ",{"text":3276,"type":3016,"marks":3277},"Peter Roome",[3278],{"type":3026,"attrs":3279},{"href":3280,"title":2824},"https:\u002F\u002Fflic.kr\u002Fp\u002F4UmoSL",{"type":3282,"marks":3283},"hard_break",[3284],{"type":3026,"attrs":3285},{"href":3280,"title":2824},{"type":3009,"content":3287},[3288],{"type":3012,"content":3289},[3290],{"text":3291,"type":3016},"This year has not been a good year for SSL — one of the fundamental protocols relied on for secure communication. Last week saw the announcement of the POODLE vulnerability. Here’s what you need to know: FoxyCart has patched our servers against POODLE. Your store is safe! We have also ensured that all of our […]",{"filename":3293,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fssl-vulnerabilities-poodle.jpg",[3295,3306],{"name":2736,"created_at":3296,"published_at":3003,"updated_at":3297,"id":3298,"uuid":1807,"content":3299,"slug":3302,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":3303,"is_startpage":2700,"parent_id":3190,"meta_data":2824,"group_id":3304,"first_published_at":3192,"release_id":2824,"lang":2830,"path":2824,"alternates":3305,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:24.244Z","2023-03-24T17:17:35.085Z",64359,{"_uid":3300,"name":2736,"component":3185,"description":3301},"3ef22883-bf74-46ab-8082-d065612e015a","New feature and integration announcements.","product-updates",[],"bb8cf5a5-aa9d-4818-854a-99bae339ee69",[],{"name":2759,"created_at":3307,"published_at":3003,"updated_at":3308,"id":3309,"uuid":1810,"content":3310,"slug":3313,"full_slug":2859,"sort_by_date":2824,"position":3314,"tag_list":3315,"is_startpage":2700,"parent_id":3190,"meta_data":2824,"group_id":3316,"first_published_at":3192,"release_id":2824,"lang":2830,"path":2824,"alternates":3317,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:24.956Z","2023-03-24T17:17:34.897Z",64360,{"_uid":3311,"name":2759,"component":3185,"description":3312},"8faaa61e-938f-4b72-8af5-e7b08caa644d","Expert security advice for ecommerce websites.","security",70,[],"c5f4dc80-83de-4ee6-b247-a5d890eb60c3",[],"ssl-vulnerabilities-poodle","blog\u002Fposts\u002Fssl-vulnerabilities-poodle",1670,[],"1d4f3278-532e-4b9b-a7aa-5169ab727483","2014-10-28T10:26:08.000Z",[],{"name":3326,"created_at":3327,"published_at":3003,"updated_at":3328,"id":3329,"uuid":2023,"content":3330,"slug":3611,"full_slug":3612,"sort_by_date":2824,"position":3613,"tag_list":3614,"is_startpage":2700,"parent_id":3198,"meta_data":2824,"group_id":3615,"first_published_at":3616,"release_id":2824,"lang":2830,"path":2824,"alternates":3617,"default_full_slug":2824,"translated_slugs":2824},"Everything You Need to Know about Cross Border Fees","2023-03-24T17:11:58.537Z","2023-03-24T17:21:18.979Z",64475,{"_uid":3331,"title":3326,"content":3332,"summary":3590,"component":2954,"thumbnail":3596,"categories":3598},"291af620-f323-4dd7-823e-14d910863c16",{"type":3009,"content":3333},[3334,3355,3359,3363,3369,3373,3378,3388,3392,3397,3401,3405,3410,3414,3426,3430,3434,3439,3443,3447,3468,3473,3477,3481,3485,3489,3493,3510,3514,3518,3523,3527,3532,3536,3541,3545,3572,3577,3581,3586],{"type":3012,"content":3335},[3336,3342,3350],{"text":3337,"type":3016,"marks":3338},"This is a guest post written by David Goodale, CEO at ",[3339,3340],{"type":3090},{"type":3341},"bold",{"text":3343,"type":3016,"marks":3344},"Merchant-Accounts.ca",[3345,3346,3347],{"type":3090},{"type":3341},{"type":3026,"attrs":3348},{"href":3349,"title":2824},"https:\u002F\u002Fwww.merchant-accounts.ca\u002F",{"text":3351,"type":3016,"marks":3352},". We at Foxy have worked with David on numerous projects over the years, and we’re happy to have him share his expertise on our blog.",[3353,3354],{"type":3090},{"type":3341},{"type":3012,"content":3356},[3357],{"text":3358,"type":3016},"A large number of e-commerce based businesses sell to customers located outside of their country. In fact, one of the largest advantages of selling online is the quick access to a potentially global customer base.",{"type":3012,"content":3360},[3361],{"text":3362,"type":3016},"Furthermore, the ease with which people can pay for things from anywhere using a credit card makes selling to those foreign customers easy to accomplish. That is where the grey area begins though, because both merchants and cardholders often do not understand the extra fees that can be incurred when cross-border transactions take place.",{"type":3043,"attrs":3364,"content":3366},{"level":3365},2,[3367],{"text":3368,"type":3016},"What is a cross border fee?",{"type":3012,"content":3370},[3371],{"text":3372,"type":3016},"When a credit card payment takes place Visa and MasterCard look at two things:",{"type":3043,"attrs":3374,"content":3375},{"level":3045},[3376],{"text":3377,"type":3016},"1: Where the merchant is domiciled",{"type":3012,"content":3379},[3380,3382,3386],{"text":3381,"type":3016},"In order to accept credit cards you will need a merchant account or payment processing service. When you sign up with a payment processor such as Paypal or ",{"text":3343,"type":3016,"marks":3383},[3384],{"type":3026,"attrs":3385},{"href":3349,"title":2824},{"text":3387,"type":3016},", the application form will ask you where your business is registered. This is a very important question when it comes to cross border payments. The reason it’s important is because the country your business is registered in will cause all sales within that territory to be deemed “domestic” and all other sales to be deemed “international” or “intraregional”.",{"type":3012,"content":3389},[3390],{"text":3391,"type":3016},"Although it is beyond the intended scope of this article, if you have a Canadian based business you must work with a Canadian licensed acquirer (merchant account provider). If you have a US based business you must work with a US licensed acquirer (merchant account provider). It’s often the case that a merchant might want to work with a US based acquirer so that all US based sales are counted as domestic. For example, this is very popular for Canadian businesses that do a lot of sales within the USA. However, a Canadian based business must work with a Canadian based processor. Thus, the location of your business will always have a direct impact on what transactions will qualify as domestic, and which transactions will qualify as international. That is why attempting to get a domestic merchant account in a different territory than where your business is based can often be a frustrating experience. You can’t escape or bypass it. If you want to process domestic transactions within a specific territory, for example the USA, the only way to accomplish this is to open a business presence in that country (in this example the USA) and work with a US licensed merchant account provider to get a domestic US based merchant account.",{"type":3043,"attrs":3393,"content":3394},{"level":3045},[3395],{"text":3396,"type":3016},"2: The location of the card issuing bank",{"type":3012,"content":3398},[3399],{"text":3400,"type":3016},"The other criteria that is examined whenever a transaction is processed is the location of the card issuing bank. In the above point #1 we clarified what determined where a business is “based” or “domiciled” from a credit card processing perspective. With that having been established Visa and MasterCard then check to see if the card issuing bank is located in the same territory that the merchant account is located in.",{"type":3012,"content":3402},[3403],{"text":3404,"type":3016},"The result: If a cardholder and merchant are not located in the same territory a transaction will be deemed as “cross border”. When that occurs, both the cardholder and the merchant are impacted from a cost perspective.",{"type":3043,"attrs":3406,"content":3407},{"level":3365},[3408],{"text":3409,"type":3016},"The History of Cross Border Transaction Fees to the Merchant",{"type":3012,"content":3411},[3412],{"text":3413,"type":3016},"Before we get into the current cross border rate structure (as of September 2014), we should briefly look back at the history of e-commerce merchant account pricing. If we go back a handful of years, flat (non-fluctuating) pricing was the most common pricing method in the e-commerce payments industry. For example, in 2005 an e-commerce merchant might have had a flat discount rate of 3.5%. That rate never, under any circumstances whatsoever, would have fluctuated. This was the old “flat” or “fixed” pricing model popular in the burgeoning years of e-commerce.",{"type":3012,"content":3415},[3416,3418,3424],{"text":3417,"type":3016},"Flat pricing was fantastic in that it was honest, simple to understand, and easy to reconcile. However, as e-commerce and online payments have matured the cost structure for online payments has become more complex. ",{"text":3419,"type":3016,"marks":3420},"Interchange",[3421],{"type":3026,"attrs":3422},{"href":3423,"title":2824},"https:\u002F\u002Fwww.merchant-accounts.ca\u002FWhat_Is_Interchange.php",{"text":3425,"type":3016},", which is Visa and MasterCard’s cost structure to the credit card processor. has changed to include more breakdowns for rewards cards, corporate cards – and foreign issued cards.",{"type":3012,"content":3427},[3428],{"text":3429,"type":3016},"We are going to focus on those fees that apply when foreign issued cards are processed. However, in order to do that we must have at least a cursory understanding of interchange, and how it is set by region. Visa and MasterCard set interchange within a region. The cost structure of interchange is the same to all processors within a region in order to create a fair and even playing field. Examples of different regions are: Canada, USA, UK\u002FEurope, Asia\u002FPacific, and Australia. The actual interchange cost can vary tremendously by region. For example, Australia has among some of the lowest interchange fees in the world, whereas in the USA, interchange is on average more expensive than in Australia. US based interchange is also fairly complicated because (in comparison with other regions) the US has many different card types and criteria that can impact the interchange cost associated with a particular transaction.",{"type":3012,"content":3431},[3432],{"text":3433,"type":3016},"The reason for pointing this out is that it would be an incredible undertaking to outline every cross border fee scenario. Instead, we will look at some of the most common ones, with the goal being to create a high level understanding and point of reference in terms of how much cross border fees are.",{"type":3043,"attrs":3435,"content":3436},{"level":3365},[3437],{"text":3438,"type":3016},"Cross Border Fees for US Domiciled Merchants",{"type":3012,"content":3440},[3441],{"text":3442,"type":3016},"In the USA there are two separate cross border fees to contend with, although they add up to about the same amount a Canadian merchant would pay.",{"type":3012,"content":3444},[3445],{"text":3446,"type":3016},"Selling to a foreign cardholder:",{"type":3117,"attrs":3448,"content":3449},{"tight":2700},[3450,3456,3462],{"type":3121,"content":3451},[3452],{"type":3012,"content":3453},[3454],{"text":3455,"type":3016},"International Acquirer Fee(IAF): 0.45%",{"type":3121,"content":3457},[3458],{"type":3012,"content":3459},[3460],{"text":3461,"type":3016},"International Service Assessment (ISA) : 0.40%",{"type":3121,"content":3463},[3464],{"type":3012,"content":3465},[3466],{"text":3467,"type":3016},"Total fee for international payments for US domiciled merchants: 0.85%",{"type":3043,"attrs":3469,"content":3470},{"level":3365},[3471],{"text":3472,"type":3016},"Cross Border Fees for Canadian Domiciled Merchants",{"type":3012,"content":3474},[3475],{"text":3476,"type":3016},"The cross border fee in Canada can be a bit less expensive if compared to the cross border fee paid by US-based business, but it depends on the currency that the transaction is processed in.",{"type":3012,"content":3478},[3479],{"text":3480,"type":3016},"As mentioned earlier in our discussion, it is possible to sell to a customer anywhere in the world using a Visa or a MasterCard. However, when looking at cross border fees for Canadian merchants we must be more specific and look at the currency the payment is processed in when selling to an international customer.",{"type":3012,"content":3482},[3483],{"text":3484,"type":3016},"For example, a Canadian business might sell health products online. They have customers in Canada, but also in the UK. When selling to a customer located in the UK they need to decide if they are going to charge that customer in GBP (the cardholders local currency) or in Canadian dollars (and let the card issuing bank figure out the exchange rate issue).",{"type":3012,"content":3486},[3487],{"text":3488,"type":3016},"Without getting too off topic, many online businesses choose to sell to foreign customers in the customers local currency. It is almost always desirable from a sales and marketing perspective. Billing in the local currency will increase your customers confidence, reduce confusion in terms of exchange rates, and in general makes it easier to market your products in a foreign country.",{"type":3012,"content":3490},[3491],{"text":3492,"type":3016},"On the flip side of the coin, a merchant does not need to offer local currency support. A Canadian merchant can easily charge a British credit card in Canadian dollars. If so the card issuer has to figure out the exchange rate and the merchant doesn’t need to worry about anything. (Although there is indeed a cost issue to the cardholder when doing it this way. See “Cross Border Fees to the Cardholder” further below).",{"type":3012,"content":3494},[3495,3497,3501,3503,3508],{"text":3496,"type":3016},"If you are wondering what “sets” the currency that a payment is in, it’s the merchant account. If you want your business to be able to accept payments in foreign currencies you must find a credit card processor like ",{"text":3343,"type":3016,"marks":3498},[3499],{"type":3026,"attrs":3500},{"href":3349,"title":2824},{"text":3502,"type":3016}," (which FoxyCart supports and recommends for Canadian credit card processing) that can provide ",{"text":3504,"type":3016,"marks":3505},"multi-currency credit card processing",[3506],{"type":3026,"attrs":3507},{"href":3349,"title":2824},{"text":3509,"type":3016},".",{"type":3012,"content":3511},[3512],{"text":3513,"type":3016},"With the basic understanding that we have just achieved in terms of how multi-currency credit card processing works we can finally get to the important part: the transaction currency will play a role in the rate.",{"type":3012,"content":3515},[3516],{"text":3517,"type":3016},"As a side note to the examples to the left, I am often asked why it’s more expensive when billing in a cardholders local currency. I have never been able to find out an authoritative answer to that question. If anyone reading has information in terms of *why* that is the case (the reasoning behind which the card brands have structured the cross border fees that way), we would be happy to update this article to include that information.",{"type":3043,"attrs":3519,"content":3520},{"level":3045},[3521],{"text":3522,"type":3016},"Canadian merchant selling to cardholder in the cardholders local (native) currency.",{"type":3012,"content":3524},[3525],{"text":3526,"type":3016},"If selling to a cardholder in the cardholders local currency the cross border fee is 0.80%. For example, if a Canadian domiciled merchant sold a product to a UK cardholder in GBP, or if selling to a US cardholder in USD, the cross border fee would be 0.80% because the cardholder is paying in their own local currency.",{"type":3043,"attrs":3528,"content":3529},{"level":3045},[3530],{"text":3531,"type":3016},"Canadian merchant selling to cardholder in non-local currency.",{"type":3012,"content":3533},[3534],{"text":3535,"type":3016},"If selling to a cardholder in any currency that is not the cardholders local currency the cross border fee is 0.40%. For example, if a Candian domicled merchant solid a product to a UK cardholder in USD or in CAD, the cross border fee would be 0.40% because the cardholder is paying in a foreign currency.",{"type":3043,"attrs":3537,"content":3538},{"level":3045},[3539],{"text":3540,"type":3016},"Cross Border Transaction Fees to the Cardholder",{"type":3012,"content":3542},[3543],{"text":3544,"type":3016},"As a cardholder, there are two costs to be aware of when processing cross border transactions.",{"type":3546,"attrs":3547,"content":3549},"ordered_list",{"order":3548,"tight":2700},1,[3550,3562],{"type":3121,"content":3551},[3552],{"type":3012,"content":3553},[3554,3558,3560,3561],{"text":3555,"type":3016,"marks":3556},"If you purchase a transaction in a foreign currency",[3557],{"type":3341},{"text":3559,"type":3016},", your card issuing bank will take the foreign currency and convert it into your domestic currency. For example, if you are a British cardholder and bought something in the USA for $100 USD, the card issuer will take the $100 USD and convert it into GBP, showing you the exchange rate on your statement. It’s important to note that that exchange rate you pay may be relatively higher than the mid-market rate on the day of the transaction. Card issuers typically charge between 3% to 5% of the value of the transaction in currency conversion fees",{"type":3282},{"text":3509,"type":3016},{"type":3121,"content":3563},[3564],{"type":3012,"content":3565},[3566,3570],{"text":3567,"type":3016,"marks":3568},"If you purchase from a foreign merchant in your local currency",[3569],{"type":3341},{"text":3571,"type":3016},", some (thankfully not all) card issuers charge an extra fee. The fee will show up as a separate, second line item that totals up to 3% of the purchase total. For example, if you are a US based cardholder, and purchase from a foreign merchant in USD (in other words you purchased from a foreign merchant in your native currency of USD), the card issuer may charge an extra 3% as a second line item on your credit card statement as a foreign transaction service fee.As a side note to this, it is a major point of contention held by many merchants and cardholders that this is a very unfair fee. The argument held by most merchants and their customers is that the merchant went to the effort of billing the cardholder in the cardholders local currency, and did everything they could to simplify the transaction and make it easy for the cardholder. However, the card issuer has interjected beyond the merchants control and added their own separate 3% surcharge on the transaction, just because the purchase originated outside of the cardholders country. It is worth noting that not all card issuers charge this fee. This is something that is beyond the control of both the merchant and the credit card processor, and is solely controlled by the card issuing bank.What is also unfortunate is that although the card issuer is solely responsible for the fee, and is solely enjoying the extra revenue it generates, the statement often makes it appear that this is an extra fee being charged by the merchant. Needless to say, this causes complaints for the merchant. Fortunately, this fee is not charged by some card issuers, and while complaints do happen, they are intermittent at worst. It is not a point to be overly concerned about, as once you know (and having read this, you do know) that the card issuer is the cause of the problem, and you can redirect a customer’s complaint to the card issuing bank.As a last note on this point, if any readers from the card issuing side of the business happen across this article and would like to add information regarding the reason for this fee (which at face value does not appear entirely fair to merchants or cardholders), I would be very interested in learning more about the reason for it. It could be an entirely reasonable fee, but I have yet to be able to find out why some card issuers charge it, some do not, and why the card issuing banks that do tend to design the statement to make it look like the fee is because of something the merchant did, when in fact that is not the case.",{"type":3043,"attrs":3573,"content":3574},{"level":3365},[3575],{"text":3576,"type":3016},"Multi-currency For FoxyCart Users",{"type":3012,"content":3578},[3579],{"text":3580,"type":3016},"Multi-currency is currently only available for Enterprise users, but will soon be available for Advanced users as well.",{"type":3043,"attrs":3582,"content":3583},{"level":3365},[3584],{"text":3585,"type":3016},"Summary",{"type":3012,"content":3587},[3588],{"text":3589,"type":3016},"In an ideal world, a business would have an office in every country, have every transaction qualify at the lowest domestic rate, and would have no considerations to worry about when selling internationally. That is obviously not the case for most businesses. However, on a much more optimistic note, it has never been easier to sell internationally and attract new market share than it is with a simple, well built e-commerce website. Although there are some considerations to keep in mind, they are certainly not major problems. Any business that wants to target international customers can do so affordably, and effectively.",{"type":3009,"content":3591},[3592],{"type":3012,"content":3593},[3594],{"text":3595,"type":3016},"This is a guest post written by David Goodale, CEO at Merchant-Accounts.ca. We at Foxy have worked with David on numerous projects over the years, and we’re happy to have him share his expertise on our blog. A large number of e-commerce based businesses sell to customers located outside of their country. In fact, one of […]",{"filename":3597,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Feverything-you-need-to-know-about-cross-border-fees.jpg",[3599],{"name":2854,"created_at":3600,"published_at":3003,"updated_at":3601,"id":3602,"uuid":1792,"content":3603,"slug":3606,"full_slug":2853,"sort_by_date":2824,"position":3607,"tag_list":3608,"is_startpage":2700,"parent_id":3190,"meta_data":2824,"group_id":3609,"first_published_at":3192,"release_id":2824,"lang":2830,"path":2824,"alternates":3610,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:20.360Z","2023-03-24T17:17:36.787Z",64354,{"_uid":3604,"name":2854,"component":3185,"description":3605},"5c4c2b14-565f-4869-bf2c-e6cc175b51da","Tips and advice for running a successful ecommerce website.","best-practices",10,[],"a5ce46e7-6923-4ea8-a30d-3fee453df8b1",[],"everything-you-need-to-know-about-cross-border-fees","blog\u002Fposts\u002Feverything-you-need-to-know-about-cross-border-fees",430,[],"e8e7e706-cfb1-4cbe-8ab0-a3cb785f5987","2014-10-12T18:21:16.000Z",[],{"name":3619,"created_at":3620,"published_at":3003,"updated_at":3621,"id":3622,"uuid":2026,"content":3623,"slug":4431,"full_slug":4432,"sort_by_date":2824,"position":4433,"tag_list":4434,"is_startpage":2700,"parent_id":3198,"meta_data":2824,"group_id":4435,"first_published_at":4436,"release_id":2824,"lang":2830,"path":2824,"alternates":4437,"default_full_slug":2824,"translated_slugs":2824},"Faster Pageloads: Effectively using HTTP Caching, Cache Busting, and a CDN","2023-03-24T17:11:59.393Z","2023-03-24T17:21:18.776Z",64476,{"_uid":3624,"title":3619,"content":3625,"summary":4414,"component":2954,"thumbnail":4420,"categories":4422},"cc20d750-fca9-425e-9b3f-58b3f449c6d4",{"type":3009,"content":3626},[3627,3631,3635,3640,3644,3664,3680,3684,3689,3693,3697,3701,3801,3805,3827,3832,3836,3851,3861,3865,3903,3908,3912,3918,3922,3943,3947,3994,3999,4003,4008,4029,4034,4042,4077,4096,4121,4136,4146,4151,4160,4177,4202,4207,4231,4236,4246,4267,4287,4292,4296,4333,4337,4373,4378,4382,4387,4410],{"type":3012,"content":3628},[3629],{"text":3630,"type":3016},"It seems HTTP caching is one of those things few devs ever really need to think about. We expect webservers to cache assets intelligently, and largely ignore caching except when testing, when we’re sure to use the tricks we’ve used for years: hard refreshing, dev tools cache clearing, maybe an extension to simplify those.",{"type":3012,"content":3632},[3633],{"text":3634,"type":3016},"But ultimately, that’s about the extent of it. Caching works great! Or rather, it works well enough, and we have more important things to do.",{"type":3043,"attrs":3636,"content":3637},{"level":3365},[3638],{"text":3639,"type":3016},"Then one day…",{"type":3012,"content":3641},[3642],{"text":3643,"type":3016},"Then one day, things start to get complicated. For us, it was two realizations: our application servers cost far more than normal due to our PCI compliance requirements; and our logging showed something like 90%+ of requests were for nearly static javascript and CSS includes (loaded on every pageload of every site using FoxyCart).",{"type":3012,"content":3645},[3646,3648,3653,3655,3662],{"text":3647,"type":3016},"The solution was clear: Add a CDN and some ",{"text":3649,"type":3016,"marks":3650},"Cache-Control",[3651],{"type":3652},"code",{"text":3654,"type":3016}," headers. BOOM! Problem solved. In our first month, our ",{"text":3656,"type":3016,"marks":3657},"CDN",[3658],{"type":3026,"attrs":3659},{"href":3660,"title":3661},"http:\u002F\u002Fblog.edgecast.com\u002Fpost\u002F56537292676\u002Fcache-by-directory-how-foxycart-uses-edgecast-to","We use EdgeCast for our CDN. Check the case study about our usage for the specifics.",{"text":3663,"type":3016}," did something like 50GB worth of traffic, serving entirely tiny CSS and JS files. Big, big win for our servers’ load, our hosting costs, and our users (a la faster pageloads).",{"type":3012,"content":3665},[3666,3668,3672,3674,3678],{"text":3667,"type":3016},"The only minor issue was ",{"text":3669,"type":3016,"marks":3670},"cache busting",[3671],{"type":3341},{"text":3673,"type":3016},". Occasionally we’d need to push out a bug fix or change to the javascript or CSS. We could clear the CDN’s cache, but the browsers that’d already cached the old version wouldn’t re-request the file until it expired. For years, we did the old query string method, simply appending a ",{"text":3675,"type":3016,"marks":3676},"?v=2",[3677],{"type":3652},{"text":3679,"type":3016}," and incrementing the integer as needed. (Some proxies don’t cache these correctly, according to common wisdom, but we’ve never seen any real data about how prevalent those are, so … yeah.)",{"type":3012,"content":3681},[3682],{"text":3683,"type":3016},"With FoxyCart v2.0, however, that approach became untenable. Unlike previous versions, FoxyCart 2.0 has tons of template configuration options that result in much more dynamic CSS and JS includes. Whereas before we could simply say “Copy\u002Fpaste this bit of HTML into your templates” (and that bit of HTML would have the appropriate querystring), we now needed much better cache busting control.",{"type":3043,"attrs":3685,"content":3686},{"level":3365},[3687],{"text":3688,"type":3016},"How Browser Caching Works: A Quick Primer",{"type":3012,"content":3690},[3691],{"text":3692,"type":3016},"“Caching” refers to a browser saving a file locally, then reusing it later instead of re-requesting the same asset from the server again. This works for HTML, javascript, images… just about anything a webserver can serve up.",{"type":3012,"content":3694},[3695],{"text":3696,"type":3016},"For example, if your website has some large images, it doesn’t make sense for the browser to re-download them every pageload if the images haven’t actually changed; the webserver and browser should figure out “Hey, this file hasn’t changed, so don’t bother re-downloading it.” Faster browsing and lower loads on servers. Win all around!",{"type":3012,"content":3698},[3699],{"text":3700,"type":3016},"The way the browser and server figure this out is using request and response headers, which is just the term given to the extra pieces of info that automatically get sent back and forth. When the webserver responds to the browser’s request, the response includes the image itself as well as the headers telling the browser how to cache the file (among other things). The headers we care about for today are:",{"type":3117,"attrs":3702,"content":3703},{"tight":2700},[3704,3719,3771,3786],{"type":3121,"content":3705},[3706],{"type":3012,"content":3707},[3708,3711,3713,3717],{"text":3649,"type":3016,"marks":3709},[3710],{"type":3652},{"text":3712,"type":3016}," tells the browser whether or not to cache the file at all, and if so, for how long. For example, ",{"text":3714,"type":3016,"marks":3715},"max-age=600",[3716],{"type":3652},{"text":3718,"type":3016}," tells the browser to use it’s cache for the next 600 seconds (10 minutes). During this time, the browser won’t even bother to talk to the server about this particular image.",{"type":3121,"content":3720},[3721],{"type":3012,"content":3722},[3723,3727,3729,3735,3737,3741,3743,3747,3749,3753,3755,3758,3760,3764,3766,3769],{"text":3724,"type":3016,"marks":3725},"ETag",[3726],{"type":3652},{"text":3728,"type":3016}," contains a unique fingerprint for the file, generated by the server (typically a ",{"text":3730,"type":3016,"marks":3731},"hash",[3732],{"type":3026,"attrs":3733},{"href":3734,"title":2824},"http:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FHash_function",{"text":3736,"type":3016},"). Once the ",{"text":3738,"type":3016,"marks":3739},"max-age",[3740],{"type":3652},{"text":3742,"type":3016}," has passed, the browser will send the etag value with its request (in an ",{"text":3744,"type":3016,"marks":3745},"If-None-Match",[3746],{"type":3652},{"text":3748,"type":3016}," header), which basically tells the server “Hey, I’ve got this particular version of the file.” If the server still has the ",{"text":3750,"type":3016,"marks":3751},"same",[3752],{"type":3090},{"text":3754,"type":3016}," version of the file (as represented by the identical ",{"text":3724,"type":3016,"marks":3756},[3757],{"type":3652},{"text":3759,"type":3016},"), the server will respond with ",{"text":3761,"type":3016,"marks":3762},"304 Not Modified",[3763],{"type":3652},{"text":3765,"type":3016},", which is a computer way of saying “It’s cool, bro. Just use what you have. That file is still fresh.” (If the ",{"text":3724,"type":3016,"marks":3767},[3768],{"type":3652},{"text":3770,"type":3016}," is different, the server will respond with the updated file and the browser will now cache that instead.)",{"type":3121,"content":3772},[3773],{"type":3012,"content":3774},[3775,3779,3781,3784],{"text":3776,"type":3016,"marks":3777},"Last-Modified",[3778],{"type":3652},{"text":3780,"type":3016}," is effectively identical to the ",{"text":3724,"type":3016,"marks":3782},[3783],{"type":3652},{"text":3785,"type":3016},", except it uses a date instead of a hash. You only want to use one or the other.",{"type":3121,"content":3787},[3788],{"type":3012,"content":3789},[3790,3794,3796,3799],{"text":3791,"type":3016,"marks":3792},"Expires",[3793],{"type":3652},{"text":3795,"type":3016}," is an older way to do ",{"text":3649,"type":3016,"marks":3797},[3798],{"type":3652},{"text":3800,"type":3016},", and isn’t really needed anymore.",{"type":3012,"content":3802},[3803],{"text":3804,"type":3016},"Seems pretty straightforward, right? And it is, except when you change a file. Let’s say you decide to change your homepage image or contact page HTML, but your returning visitors already have the old versions cached. They won’t see the new, and that can be a problem (seeing the wrong promotion, calling the wrong number, seeing sensitive information that wasn’t supposed to go public, etc.).",{"type":3012,"content":3806},[3807,3809,3813,3815,3819,3821,3825],{"text":3808,"type":3016},"The easy way around this is to give the image or webpage a new filename. Instead of ",{"text":3810,"type":3016,"marks":3811},"homepage.jpg",[3812],{"type":3652},{"text":3814,"type":3016}," you’d do ",{"text":3816,"type":3016,"marks":3817},"homepage_new.jpg",[3818],{"type":3652},{"text":3820,"type":3016}," or ",{"text":3822,"type":3016,"marks":3823},"homepage.jpg?v=2",[3824],{"type":3652},{"text":3826,"type":3016},". The browser will say, “Oh, that’s something new! Better go get it from the server!” This is called “cache busting”, and is a pretty widely used technique to ensure returning visitors see new content. It works well, but it relies on control of the assets being requested by the browser. For something like FoxyCart, which has a copy\u002Fpaste bit of HTML that should be “set it and forget it”, we can’t very well tell our users to update their sites constantly as make changes (or as they make changes to their store settings).",{"type":3043,"attrs":3828,"content":3829},{"level":3045},[3830],{"text":3831,"type":3016},"CDNs and Caching",{"type":3012,"content":3833},[3834],{"text":3835,"type":3016},"Another dimension of caching is with Content Delivery Networks (CDNs). Briefly, a CDN is a large number of servers all over the world that serve up content. So instead of a browser getting the file from your single server in Texas, the browser gets the file from your CDN. This has two huge benefits:",{"type":3117,"attrs":3837,"content":3838},{"tight":2700},[3839,3845],{"type":3121,"content":3840},[3841],{"type":3012,"content":3842},[3843],{"text":3844,"type":3016},"CDNs are usually global, so a visitor in Australia will get files from a server in Australia. Much faster for the visitors.",{"type":3121,"content":3846},[3847],{"type":3012,"content":3848},[3849],{"text":3850,"type":3016},"The requests don’t hit your own server, so your servers have to do less work (and therefore cost you less in CPU usage and bandwidth).",{"type":3012,"content":3852},[3853,3855,3859],{"text":3854,"type":3016},"There are two basic approaches to getting content on a CDN. The first is to treat the CDN like an FTP site, and just push up what you want. The second (which we use) is for the CDN to act as a proxy between the browser and the webserver. When a browser requests a file, it makes the request to the CDN. The CDN then checks ",{"text":3856,"type":3016,"marks":3857},"its own cache",[3858],{"type":3090},{"text":3860,"type":3016}," to see if it has an appropriate file to serve up. If so, it serves it. If not, it makes the request to the webserver. The webserver responds (with all the cache headers it wants), and the CDN then serves that back to the browser (and caches it according to the cache headers it just received).",{"type":3012,"content":3862},[3863],{"text":3864,"type":3016},"There are two important differences between a CDN’s caching and a browser’s, however:",{"type":3546,"attrs":3866,"content":3867},{"order":3548,"tight":2700},[3868,3874],{"type":3121,"content":3869},[3870],{"type":3012,"content":3871},[3872],{"text":3873,"type":3016},"Unlike a browser, we can purge the CDN’s cache on demand.",{"type":3121,"content":3875},[3876],{"type":3012,"content":3877},[3878,3880,3884,3886,3890,3892,3896,3898,3901],{"text":3879,"type":3016},"We can set a ",{"text":3881,"type":3016,"marks":3882},"s-maxage",[3883],{"type":3652},{"text":3885,"type":3016}," for the CDN to respect (",{"text":3887,"type":3016,"marks":3888},"s",[3889],{"type":3652},{"text":3891,"type":3016}," for “shared”), which it will use ",{"text":3893,"type":3016,"marks":3894},"instead of",[3895],{"type":3090},{"text":3897,"type":3016}," the ",{"text":3738,"type":3016,"marks":3899},[3900],{"type":3652},{"text":3902,"type":3016},". ie. We can tell the CDN to cache something for longer than the browser, which is a trick we use (explained below).",{"type":3043,"attrs":3904,"content":3905},{"level":3365},[3906],{"text":3907,"type":3016},"Our Goals with FoxyCart v2.0",{"type":3012,"content":3909},[3910],{"text":3911,"type":3016},"To understand our approach, let’s first run through how FoxyCart 2.0 works. We need the user’s website to have some javascript and CSS so we can get our Sidecart going on:",{"type":3012,"content":3913},[3914],{"type":3020,"attrs":3915},{"alt":3916,"src":3917,"title":2824},"Sidecart in action","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Ffaster-pageloads-effectively-using-http-caching-cache-busting-and-a-cdn.gif",{"type":3012,"content":3919},[3920],{"text":3921,"type":3016},"To do that, we need:",{"type":3546,"attrs":3923,"content":3924},{"order":3548,"tight":2700},[3925,3931,3937],{"type":3121,"content":3926},[3927],{"type":3012,"content":3928},[3929],{"text":3930,"type":3016},"Generic JavaScript, not account-specific except for setting 2 variables needed to attach handlers and manage sessions, and these values change very very rarely. ~120KB",{"type":3121,"content":3932},[3933],{"type":3012,"content":3934},[3935],{"text":3936,"type":3016},"Account-specific JavaScript, with the store’s configuration (language strings, cart template customizations, etc.). ~22KB",{"type":3121,"content":3938},[3939],{"type":3012,"content":3940},[3941],{"text":3942,"type":3016},"CSS, mostly generic but with account-specific customizations. This info could change frequently, especially during development. ~40KB",{"type":3012,"content":3944},[3945],{"text":3946,"type":3016},"What we want seems straightforward:",{"type":3117,"attrs":3948,"content":3949},{"tight":2700},[3950,3974,3984],{"type":3121,"content":3951},[3952],{"type":3012,"content":3953},[3954,3958,3962,3966,3968,3972],{"text":3955,"type":3016,"marks":3956},"Serve up the ",[3957],{"type":3341},{"text":2901,"type":3016,"marks":3959},[3960,3961],{"type":3090},{"type":3341},{"text":3963,"type":3016,"marks":3964}," files.",[3965],{"type":3341},{"text":3967,"type":3016}," Especially during development, these files can change frequently. We don’t want the CDN ",{"text":3969,"type":3016,"marks":3970},"or",[3971],{"type":3090},{"text":3973,"type":3016}," the browser caching and loading an old version of a file.",{"type":3121,"content":3975},[3976],{"type":3012,"content":3977},[3978,3982],{"text":3979,"type":3016,"marks":3980},"Utilize a CDN",[3981],{"type":3341},{"text":3983,"type":3016}," to reduce pageload times and reduce load on our servers.",{"type":3121,"content":3985},[3986],{"type":3012,"content":3987},[3988,3992],{"text":3989,"type":3016,"marks":3990},"Use local (browser) caching",[3991],{"type":3341},{"text":3993,"type":3016}," to ensure immediate pageloads.",{"type":3043,"attrs":3995,"content":3996},{"level":3365},[3997],{"text":3998,"type":3016},"Our Solution: Script Loader + CDN + Caching + Automatic Cache-Busting + localStorage",{"type":3012,"content":4000},[4001],{"text":4002,"type":3016},"The solution isn’t exactly obvious, but once you understand the pieces, it’s wonderfully straightforward. The first and most important piece of it all is a quickie script loader. This is a change from copy\u002Fpasting HTML referencing the JS and CSS directly (as in previous FoxyCart versions). It looks like this: This single file has quite a bit to it. Let’s start with the script tag itself.",{"type":3043,"attrs":4004,"content":4005},{"level":3045},[4006],{"text":4007,"type":3016},"ASYNC and DEFER",{"type":3012,"content":4009},[4010,4012,4016,4017,4021,4023,4027],{"text":4011,"type":3016},"You’ll notice the ",{"text":4013,"type":3016,"marks":4014},"async",[4015],{"type":3652},{"text":3239,"type":3016},{"text":4018,"type":3016,"marks":4019},"defer",[4020],{"type":3652},{"text":4022,"type":3016}," attributes on the ",{"text":4024,"type":3016,"marks":4025},"script",[4026],{"type":3652},{"text":4028,"type":3016}," element. More info is available from the reference links in the bottom, but the basic idea is to ensure the js doesn’t slow down the document load event.",{"type":3043,"attrs":4030,"content":4031},{"level":3045},[4032],{"text":4033,"type":3016},"The loader.js Cache-Control Headers",{"type":3012,"content":4035},[4036,4040],{"text":4037,"type":3016,"marks":4038},"loader.js",[4039],{"type":3652},{"text":4041,"type":3016}," is where most of the magic happens. First, let’s look at the response headers:",{"type":3117,"attrs":4043,"content":4044},{"tight":2700},[4045,4058],{"type":3121,"content":4046},[4047],{"type":3012,"content":4048},[4049,4052,4054],{"text":3649,"type":3016,"marks":4050},[4051],{"type":3652},{"text":4053,"type":3016}," is ",{"text":4055,"type":3016,"marks":4056},"max-age=90, s-maxage=21600, public",[4057],{"type":3652},{"type":3121,"content":4059},[4060],{"type":3012,"content":4061},[4062,4065,4067,4070,4072,4075],{"text":3724,"type":3016,"marks":4063},[4064],{"type":3652},{"text":4066,"type":3016}," as computed for the current output. The browser will cache this for 90 seconds (",{"text":3738,"type":3016,"marks":4068},[4069],{"type":3652},{"text":4071,"type":3016},"), during which time new pageloads won’t even make a HTTP request to our CDN. Instead, the browser will happily use what it’s already got. After the response is 90s (on subsequent pageloads), the browser will make a request to the CDN, and in that request the ",{"text":3724,"type":3016,"marks":4073},[4074],{"type":3652},{"text":4076,"type":3016}," value is included.",{"type":3012,"content":4078},[4079,4081,4084,4086,4089,4091,4094],{"text":4080,"type":3016},"The CDN will check the ",{"text":3724,"type":3016,"marks":4082},[4083],{"type":3652},{"text":4085,"type":3016}," value it has, and if it matches the request, it’ll respond with a ",{"text":3761,"type":3016,"marks":4087},[4088],{"type":3652},{"text":4090,"type":3016}," header, prompting the browser to use what it had before. If the ",{"text":3724,"type":3016,"marks":4092},[4093],{"type":3652},{"text":4095,"type":3016}," doesn’t match (as would be the case if the file had changed and we’d purged the CDN’s cache), the CDN would serve the latest file.",{"type":3012,"content":4097},[4098,4100,4104,4106,4109,4111,4114,4116,4119],{"text":4099,"type":3016},"Why not set the ",{"text":4101,"type":3016,"marks":4102},"maxage",[4103],{"type":3652},{"text":4105,"type":3016}," to 6 hours directly and skip the requests? Good question. Since the javascript that ",{"text":4037,"type":3016,"marks":4107},[4108],{"type":3652},{"text":4110,"type":3016}," is serving up can change rapidly, we don’t want a possible lag between a dev making a change and a customer seeing the change. Otherwise we have the “It’s broken!” cry from the customer and the “Oh… sorry, you need to clear your cache or wait 6 hours” response from the dev. Once the browser loads ",{"text":4037,"type":3016,"marks":4112},[4113],{"type":3652},{"text":4115,"type":3016},", it’ll respect the ",{"text":3738,"type":3016,"marks":4117},[4118],{"type":3652},{"text":4120,"type":3016},", and there’s nothing we can do about that.",{"type":3012,"content":4122},[4123,4125,4129,4131,4134],{"text":4124,"type":3016},"What we ",{"text":4126,"type":3016,"marks":4127},"can",[4128],{"type":3090},{"text":4130,"type":3016}," do something about, however, is the CDN cache. Whenever a store’s settings change, we clear that store’s cache on the CDN. We can set the CDN’s cache separately using the ",{"text":3881,"type":3016,"marks":4132},[4133],{"type":3652},{"text":4135,"type":3016}," parameter, so the CDN responds to the vast majority of requests without hitting our servers.",{"type":3012,"content":4137},[4138,4140,4144],{"text":4139,"type":3016},"Why 90 seconds and 6 hours? It’s somewhat arbitrary, but we’re using 90s instead of longer so we cut down at least ",{"text":4141,"type":3016,"marks":4142},"some",[4143],{"type":3090},{"text":4145,"type":3016}," requests from the browser, yet we don’t set it long enough for most users to get a stale copy for more than a pageload or two. We could go longer on the CDN cache, since we can purge that at will, but 6 hours is a safe range. If a cache purge request fails, at least we aren’t serving a stale file for a week (or month or year).",{"type":3043,"attrs":4147,"content":4148},{"level":3045},[4149],{"text":4150,"type":3016},"The loader.js Response",{"type":3012,"content":4152},[4153,4155,4158],{"text":4154,"type":3016},"So ",{"text":4037,"type":3016,"marks":4156},[4157],{"type":3652},{"text":4159,"type":3016}," is cached, but what’s it actually doing? Loading stuff, as you might have guessed. Here’s what the response looks like:",{"type":3012,"content":4161},[4162,4164,4169,4171,4175],{"text":4163,"type":3016},"var fc_css=document.createElement(\"link\");fc_css.setAttribute(\"rel\",\"stylesheet\");fc_css.setAttribute(\"media\",\"screen\"); fc_css.setAttribute(\"href\",\"\u002F\u002Fcdn.foxycart.com\u002Ffoxycart-demo\u002Fresponsive_styles.1409442579.css\");var fc_script=document.createElement(\"script\");window.jQuery&&(1\u003C=window.jQuery.fn.jquery.match(\u002F(\\d+).(\\d+)\u002F)",{"text":4165,"type":3016,"marks":4166},"1",[4167],{"type":3026,"attrs":4168},{"href":3660,"title":3661},{"text":4170,"type":3016},"&&7\u003Cwindow.jQuery.fn.jquery.match(\u002F(\\d+).(\\d+)\u002F)[2]||2\u003C=window.jQuery.fn.jquery.match(\u002F(\\d+).(\\d+)\u002F)",{"text":4165,"type":3016,"marks":4172},[4173],{"type":3026,"attrs":4174},{"href":3660,"title":3661},{"text":4176,"type":3016},")?fc_script.src=\"http:\u002F\u002Fcdn.foxycart.com\u002Ffoxycart-demo\u002Ffoxycart.jsonp.sidecart.min.1410278735.js\":fc_script.src=\"http:\u002F\u002Fcdn.foxycart.com\u002Ffoxycart-demo\u002Ffoxycart.jsonp.sidecart.with-jquery.min.1410278735.js\";function fc_loader(){document.getElementsByTagName(\"body\")[0].appendChild(fc_script);document.getElementsByTagName(\"body\")[0].appendChild(fc_css)}window.addEventListener?window.addEventListener(\"load\",fc_loader,!1):window.attachEvent?window.attachEvent(\"onload\",fc_loader):window.onload=fc_loader;",{"type":3012,"content":4178},[4179,4181,4184,4186,4189,4191,4195,4196,4200],{"text":4180,"type":3016},"Tons of javascript, but it’s basically adding a ",{"text":4024,"type":3016,"marks":4182},[4183],{"type":3652},{"text":4185,"type":3016}," tag (after checking for jQuery’s presence) and a ",{"text":3026,"type":3016,"marks":4187},[4188],{"type":3652},{"text":4190,"type":3016}," tag for the CSS. The key is that both those files include timestamps in them (the ",{"text":4192,"type":3016,"marks":4193},"1409442579",[4194],{"type":3652},{"text":3239,"type":3016},{"text":4197,"type":3016,"marks":4198},"1410278735",[4199],{"type":3652},{"text":4201,"type":3016},"). Those timestamps get generated and included in the output there automatically based on the modification dates of the files on the server. A quick bit of server rewrite rules handles the requests (made by the CDN to our system). They don’t actually reference a specific version of the file; they’re simply an effective way of cache busting (like the query string approach).",{"type":3043,"attrs":4203,"content":4204},{"level":3045},[4205],{"text":4206,"type":3016},"Other JS and CSS",{"type":3012,"content":4208},[4209,4211,4214,4216,4219,4221,4224,4226,4229],{"text":4210,"type":3016},"The CSS and JS that ",{"text":4037,"type":3016,"marks":4212},[4213],{"type":3652},{"text":4215,"type":3016}," actually loads gets its own ",{"text":3649,"type":3016,"marks":4217},[4218],{"type":3652},{"text":4220,"type":3016}," setting the ",{"text":3738,"type":3016,"marks":4222},[4223],{"type":3652},{"text":4225,"type":3016}," to 30 days, and it gets ",{"text":3724,"type":3016,"marks":4227},[4228],{"type":3652},{"text":4230,"type":3016},"s as well. That’s pretty standard, and we can be comfortable caching those for 30 days because we have automatic cache busting.",{"type":3043,"attrs":4232,"content":4233},{"level":3045},[4234],{"text":4235,"type":3016},"localStorage",{"type":3012,"content":4237},[4238,4240,4244],{"text":4239,"type":3016},"So we’ve got the loader and its “loadee” files handled. What’s left? For our purposes, there’s one more piece. With the new Sidecart approach, we’re no longer doing an ",{"text":4241,"type":3016,"marks":4242},"iframe",[4243],{"type":3652},{"text":4245,"type":3016}," like we used to, so every aspect of Sidecart needs to be loaded. This includes a few big pieces of javascript:",{"type":3117,"attrs":4247,"content":4248},{"tight":2700},[4249,4255,4261],{"type":3121,"content":4250},[4251],{"type":3012,"content":4252},[4253],{"text":4254,"type":3016},"The Twig.js template to render Sidecart.",{"type":3121,"content":4256},[4257],{"type":3012,"content":4258},[4259],{"text":4260,"type":3016},"The language strings to output text to Sidecart.",{"type":3121,"content":4262},[4263],{"type":3012,"content":4264},[4265],{"text":4266,"type":3016},"A truly massive JSON object of countries and states\u002Fprovinces, along with other helper information like patterns to match each country’s postal code format. (Used in the shipping estimation functionality new to v2.0.)",{"type":3012,"content":4268},[4269,4271,4275,4277,4280,4282,4285],{"text":4270,"type":3016},"Cool stuff, but not something we want to pass around any more than we have to. We could conceivably load that up in other javascript files, or we could load it in a separate js file and cache the file, but since this is all ",{"text":4272,"type":3016,"marks":4273},"data",[4274],{"type":3090},{"text":4276,"type":3016}," and since ",{"text":4235,"type":3016,"marks":4278},[4279],{"type":3652},{"text":4281,"type":3016}," has pretty wide support, we throw this into the browser’s ",{"text":4235,"type":3016,"marks":4283},[4284],{"type":3652},{"text":4286,"type":3016},", along with a hash of the object (to ensure it’s refreshed if and only if it’s stale).",{"type":3043,"attrs":4288,"content":4289},{"level":3365},[4290],{"text":4291,"type":3016},"Pros, Cons, and Possible Improvements",{"type":3012,"content":4293},[4294],{"text":4295,"type":3016},"This approach gives us a few huge wins:",{"type":3117,"attrs":4297,"content":4298},{"tight":2700},[4299,4305,4311,4322],{"type":3121,"content":4300},[4301],{"type":3012,"content":4302},[4303],{"text":4304,"type":3016},"The latest files are always loaded. Maximum delay for seeing the freshest files is 90 seconds for the browser caching.",{"type":3121,"content":4306},[4307],{"type":3012,"content":4308},[4309],{"text":4310,"type":3016},"Cache busting is automated.",{"type":3121,"content":4312},[4313],{"type":3012,"content":4314},[4315,4317,4320],{"text":4316,"type":3016},"Async script loading, browser caching, and ",{"text":4235,"type":3016,"marks":4318},[4319],{"type":3652},{"text":4321,"type":3016}," ensures FoxyCart code doesn’t slow down the pageload at all.",{"type":3121,"content":4323},[4324],{"type":3012,"content":4325},[4326,4328,4331],{"text":4327,"type":3016},"A single ",{"text":4037,"type":3016,"marks":4329},[4330],{"type":3652},{"text":4332,"type":3016}," include will eventually allow us to accommodate additional functionality, a new cart approach, or even a completely new version of FoxyCart. All of this can happen without the dev needing to touch the script. Nothing’s truly future-proof, but this is a step in a positive direction.",{"type":3012,"content":4334},[4335],{"text":4336,"type":3016},"There are two disadvantages:",{"type":3117,"attrs":4338,"content":4339},{"tight":2700},[4340,4367],{"type":3121,"content":4341},[4342],{"type":3012,"content":4343},[4344,4346,4349,4351,4355,4357,4360,4362,4365],{"text":4345,"type":3016},"(Almost) Every pageload needs to make an HTTP request to get the latest ",{"text":4037,"type":3016,"marks":4347},[4348],{"type":3652},{"text":4350,"type":3016},". This is a ",{"text":4352,"type":3016,"marks":4353},"super",[4354],{"type":3090},{"text":4356,"type":3016}," tiny response (\u003C1KB), but it’s an extra request nonetheless. We could conceivably extend the ",{"text":3738,"type":3016,"marks":4358},[4359],{"type":3652},{"text":4361,"type":3016}," on it, perhaps even allowing stores to enable a “Production \u002F Performance” mode that’d set the ",{"text":3738,"type":3016,"marks":4363},[4364],{"type":3652},{"text":4366,"type":3016}," to longer, but at this point we feel a super tiny request is a reasonable tradeoff for the benefits above.",{"type":3121,"content":4368},[4369],{"type":3012,"content":4370},[4371],{"text":4372,"type":3016},"Browser preloading of CSS and JS is also unavailable with script loaders. Since this will almost always only occur on the initial pageload (and subsequent pageloads will have the assets cached), this seems acceptable as well.",{"type":3043,"attrs":4374,"content":4375},{"level":3365},[4376],{"text":4377,"type":3016},"Why not use Require.js or something similar?",{"type":3012,"content":4379},[4380],{"text":4381,"type":3016},"We did explore using Require.js and other script loaders, but ultimately felt that it’d just add additional complexity and overhead that didn’t actually help beyond what we’ve done. Also, since FoxyCart includes are used in nearly every environment imaginable, we’re trying to reduce dependencies and potential conflicts.",{"type":3043,"attrs":4383,"content":4384},{"level":3365},[4385],{"text":4386,"type":3016},"Additional Reading",{"type":3117,"attrs":4388,"content":4389},{"tight":2700},[4390,4400],{"type":3121,"content":4391},[4392],{"type":3012,"content":4393},[4394],{"text":4395,"type":3016,"marks":4396},"Deep dive into the murky waters of script loading",[4397],{"type":3026,"attrs":4398},{"href":4399,"title":2824},"http:\u002F\u002Fwww.html5rocks.com\u002Fen\u002Ftutorials\u002Fspeed\u002Fscript-loading\u002F",{"type":3121,"content":4401},[4402],{"type":3012,"content":4403},[4404],{"text":4405,"type":3016,"marks":4406},"Script-injected “async scripts” considered harmful",[4407],{"type":3026,"attrs":4408},{"href":4409,"title":2824},"https:\u002F\u002Fwww.igvita.com\u002F2014\u002F05\u002F20\u002Fscript-injected-async-scripts-considered-harmful\u002F",{"type":3012,"content":4411},[4412],{"text":4413,"type":3016},"Did you make it this far? If so, leave a comment 🙂 We’d love to know how you’re tackling your own caching dilemmas.",{"type":3009,"content":4415},[4416],{"type":3012,"content":4417},[4418],{"text":4419,"type":3016},"It seems HTTP caching is one of those things few devs ever really need to think about. We expect webservers to cache assets intelligently, and largely ignore caching except when testing, when we’re sure to use the tricks we’ve used for years: hard refreshing, dev tools cache clearing, maybe an extension to simplify those. But […]",{"filename":4421,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Ffaster-pageloads-effectively-using-http-caching-cache-busting-and-a-cdn.jpg",[4423,4427],{"name":2854,"created_at":3600,"published_at":3003,"updated_at":3601,"id":3602,"uuid":1792,"content":4424,"slug":3606,"full_slug":2853,"sort_by_date":2824,"position":3607,"tag_list":4425,"is_startpage":2700,"parent_id":3190,"meta_data":2824,"group_id":3609,"first_published_at":3192,"release_id":2824,"lang":2830,"path":2824,"alternates":4426,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3604,"name":2854,"component":3185,"description":3605},[],[],{"name":2736,"created_at":3296,"published_at":3003,"updated_at":3297,"id":3298,"uuid":1807,"content":4428,"slug":3302,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":4429,"is_startpage":2700,"parent_id":3190,"meta_data":2824,"group_id":3304,"first_published_at":3192,"release_id":2824,"lang":2830,"path":2824,"alternates":4430,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3300,"name":2736,"component":3185,"description":3301},[],[],"faster-pageloads-effectively-using-http-caching-cache-busting-and-a-cdn","blog\u002Fposts\u002Ffaster-pageloads-effectively-using-http-caching-cache-busting-and-a-cdn",440,[],"0556e7bb-1bb8-40d7-94d5-490a8db5ea50","2014-09-15T22:50:00.000Z",[],{"name":4439,"created_at":4440,"published_at":3003,"updated_at":4441,"id":4442,"uuid":2038,"content":4443,"slug":4556,"full_slug":4557,"sort_by_date":2824,"position":4558,"tag_list":4559,"is_startpage":2700,"parent_id":3198,"meta_data":2824,"group_id":4560,"first_published_at":4561,"release_id":2824,"lang":2830,"path":2824,"alternates":4562,"default_full_slug":2824,"translated_slugs":2824},"FoxyCart 2.0 is Out of Beta!","2023-03-24T17:12:00.143Z","2023-03-24T17:21:17.354Z",64477,{"_uid":4444,"title":4439,"content":4445,"summary":4543,"component":2954,"thumbnail":4549,"categories":4551},"39bff21c-a758-4505-9207-7e7cda0b1dd0",{"type":3009,"content":4446},[4447,4451,4455,4476,4480,4513,4517,4536],{"type":3012,"content":4448},[4449],{"text":4450,"type":3016},"Good news everyone! As of today, FoxyCart 2.0 is stable and ready for production! We’ve worked through our backlog of bugs, solidified the features, and polished up our default templates. Starting today, 2.0 is available for you to upgrade to and all new stores will default to 2.0.",{"type":3012,"content":4452},[4453],{"text":4454,"type":3016},"Just to remind you, the new version brings:",{"type":3117,"attrs":4456,"content":4457},{"tight":2700},[4458,4464,4470],{"type":3121,"content":4459},[4460],{"type":3012,"content":4461},[4462],{"text":4463,"type":3016},"Brand new Sidecart that replaces the modal cart. (See image above)",{"type":3121,"content":4465},[4466],{"type":3012,"content":4467},[4468],{"text":4469,"type":3016},"Completely rewritten Javascript, CSS, and HTML templates.",{"type":3121,"content":4471},[4472],{"type":3012,"content":4473},[4474],{"text":4475,"type":3016},"Fully responsive default templates that work great on phones, tablets, desktops and all sorts of other devices (we’ve even confirmed it works on a Kindle Paperwhite, because testing).",{"type":3012,"content":4477},[4478],{"text":4479,"type":3016},"Also we’ve added new Admin configuration options that should help you do most basic modifications without opening a text editor, including",{"type":3117,"attrs":4481,"content":4482},{"tight":2700},[4483,4489,4495,4501,4507],{"type":3121,"content":4484},[4485],{"type":3012,"content":4486},[4487],{"text":4488,"type":3016},"Add a Terms of Service or Newsletter sign up boxes",{"type":3121,"content":4490},[4491],{"type":3012,"content":4492},[4493],{"text":4494,"type":3016},"Customize theme colors",{"type":3121,"content":4496},[4497],{"type":3012,"content":4498},[4499],{"text":4500,"type":3016},"Hide specific product options",{"type":3121,"content":4502},[4503],{"type":3012,"content":4504},[4505],{"text":4506,"type":3016},"Filter countries and regions supported",{"type":3121,"content":4508},[4509],{"type":3012,"content":4510},[4511],{"text":4512,"type":3016},"Inject custom JS and CSS",{"type":3012,"content":4514},[4515],{"text":4516,"type":3016},"On the code side, we’ve brought FoxyCart up to modern web development standards: event-driven Javascript, BEM naming standards for all elements in our templates, and CSS built using Sass precompilation. We think you’ll find it easier than ever to customize FoxyCart to whatever your client needs.",{"type":3012,"content":4518},[4519,4521,4527,4529,4534],{"text":4520,"type":3016},"Upgrade instructions can be found ",{"text":4522,"type":3016,"marks":4523},"here",[4524],{"type":3026,"attrs":4525},{"href":4526,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F2.0\u002Fupgrading",{"text":4528,"type":3016},". Changelogs can be found ",{"text":4522,"type":3016,"marks":4530},[4531],{"type":3026,"attrs":4532},{"href":4533,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fblog\u002F2.0",{"text":4535,"type":3016},". Don’t hesitate to email if you find something that doesn’t make sense, we’re happy to help. Happy developing!",{"type":3012,"content":4537},[4538],{"text":4539,"type":3016,"marks":4540},"Upgrade Instructions",[4541],{"type":3026,"attrs":4542},{"href":4526,"title":2824},{"type":3009,"content":4544},[4545],{"type":3012,"content":4546},[4547],{"text":4548,"type":3016},"Good news everyone! As of today, FoxyCart 2.0 is stable and ready for production! We’ve worked through our backlog of bugs, solidified the features, and polished up our default templates. Starting today, 2.0 is available for you to upgrade to and all new stores will default to 2.0. Just to remind you, the new version […]",{"filename":4550,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Ffoxycart-2-0-is-out-of-beta.gif",[4552],{"name":2736,"created_at":3296,"published_at":3003,"updated_at":3297,"id":3298,"uuid":1807,"content":4553,"slug":3302,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":4554,"is_startpage":2700,"parent_id":3190,"meta_data":2824,"group_id":3304,"first_published_at":3192,"release_id":2824,"lang":2830,"path":2824,"alternates":4555,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3300,"name":2736,"component":3185,"description":3301},[],[],"foxycart-2-0-is-out-of-beta","blog\u002Fposts\u002Ffoxycart-2-0-is-out-of-beta",480,[],"91e6546d-a08d-4e24-80f4-ad4cee498824","2014-08-28T15:06:02.000Z",[],{"name":4564,"created_at":4565,"published_at":3003,"updated_at":4566,"id":4567,"uuid":2167,"content":4568,"slug":4653,"full_slug":4654,"sort_by_date":2824,"position":4655,"tag_list":4656,"is_startpage":2700,"parent_id":3198,"meta_data":2824,"group_id":4657,"first_published_at":4658,"release_id":2824,"lang":2830,"path":2824,"alternates":4659,"default_full_slug":2824,"translated_slugs":2824},"Integrating FoxyCart: CartStack","2023-03-24T17:12:00.864Z","2023-03-24T17:21:03.015Z",64478,{"_uid":4569,"title":4564,"content":4570,"summary":4640,"component":2954,"thumbnail":4646,"categories":4648},"6b94d9f2-d0aa-430a-ad9c-b9a2299ed972",{"type":3009,"content":4571},[4572,4576,4580,4584,4623,4628,4632],{"type":3012,"content":4573},[4574],{"text":4575,"type":3016},"We are excited to tell you about our newest integration, CartStack. Merchants no longer have to be the victim of lost sales due to abandoned carts. CartStack allows you to super-power your FoxyCart store by monitoring when customers abandon their shopping cart and sending them real-time, conversion focused emails to persuade them to finalize their purchase. On average, CartStack helps merchants recover about 15% of their abandoned customers.",{"type":3012,"content":4577},[4578],{"text":4579,"type":3016},"Beyond their superb phone and email support, free setup, and affordable pricing plans, CartStack comes packed with everything merchants will need to quickly start recovering abandoned customers. In fact, setup takes less than 5 minutes.",{"type":3043,"attrs":4581,"content":4582},{"level":3365},[4583],{"text":2726,"type":3016},{"type":3117,"attrs":4585,"content":4586},{"tight":2700},[4587,4593,4599,4605,4611,4617],{"type":3121,"content":4588},[4589],{"type":3012,"content":4590},[4591],{"text":4592,"type":3016},"Quick setup",{"type":3121,"content":4594},[4595],{"type":3012,"content":4596},[4597],{"text":4598,"type":3016},"Custom email template design included (“Done for You” service)",{"type":3121,"content":4600},[4601],{"type":3012,"content":4602},[4603],{"text":4604,"type":3016},"Automated abandoned cart reminder emails",{"type":3121,"content":4606},[4607],{"type":3012,"content":4608},[4609],{"text":4610,"type":3016},"Actionable reporting",{"type":3121,"content":4612},[4613],{"type":3012,"content":4614},[4615],{"text":4616,"type":3016},"A\u002FB testing",{"type":3121,"content":4618},[4619],{"type":3012,"content":4620},[4621],{"text":4622,"type":3016},"Javascript API",{"type":3043,"attrs":4624,"content":4625},{"level":3365},[4626],{"text":4627,"type":3016},"Try CartStack free for 60 days",{"type":3012,"content":4629},[4630],{"text":4631,"type":3016},"The awesome team at CartStack has been gracious enough to extend their normal 30 day trial to 60 days for FoxyCart users. No credit card required and nothing to lose (except abandoned carts). So what are you waiting for? Click below to take advantage of this special offer and start claiming back lost sales.",{"type":3012,"content":4633},[4634],{"text":4635,"type":3016,"marks":4636},"Start My 60 Day Free Trial",[4637],{"type":3026,"attrs":4638},{"href":4639,"title":2824},"http:\u002F\u002Fcartstack.com\u002Fsign-up?ref=foxycart",{"type":3009,"content":4641},[4642],{"type":3012,"content":4643},[4644],{"text":4645,"type":3016},"We are excited to tell you about our newest integration, CartStack. Merchants no longer have to be the victim of lost sales due to abandoned carts. CartStack allows you to super-power your FoxyCart store by monitoring when customers abandon their shopping cart and sending them real-time, conversion focused emails to persuade them to finalize their purchase. […]",{"filename":4647,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fintegrating-foxycart-cartstack.jpg",[4649],{"name":2736,"created_at":3296,"published_at":3003,"updated_at":3297,"id":3298,"uuid":1807,"content":4650,"slug":3302,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":4651,"is_startpage":2700,"parent_id":3190,"meta_data":2824,"group_id":3304,"first_published_at":3192,"release_id":2824,"lang":2830,"path":2824,"alternates":4652,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3300,"name":2736,"component":3185,"description":3301},[],[],"integrating-foxycart-cartstack","blog\u002Fposts\u002Fintegrating-foxycart-cartstack",910,[],"f8bd0111-c1d5-4837-b594-e47b69c67167","2014-08-15T10:08:04.000Z",[],{"name":4661,"created_at":4662,"published_at":3003,"updated_at":4663,"id":4664,"uuid":2176,"content":4665,"slug":4754,"full_slug":4755,"sort_by_date":2824,"position":4756,"tag_list":4757,"is_startpage":2700,"parent_id":3198,"meta_data":2824,"group_id":4758,"first_published_at":4759,"release_id":2824,"lang":2830,"path":2824,"alternates":4760,"default_full_slug":2824,"translated_slugs":2824},"Integrating FoxyCart: Craft CMS (part 2)","2023-03-24T17:12:01.584Z","2023-03-24T17:21:01.983Z",64479,{"_uid":4666,"title":4661,"content":4667,"summary":4741,"component":2954,"thumbnail":4747,"categories":4749},"2f535e67-bafe-4df4-8b79-c4bb87e6ded3",{"type":3009,"content":4668},[4669,4681,4708,4712,4732,4737],{"type":3012,"content":4670},[4671,4673,4679],{"text":4672,"type":3016},"A little while ago, ",{"text":4674,"type":3016,"marks":4675},"we blogged about Craft",[4676],{"type":3026,"attrs":4677},{"href":4678,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fintegrating-foxycart-craft-cms\u002F",{"text":4680,"type":3016},", and how quickly you could integrate FoxyCart into the CMS. We also hinted that a plugin was on its way that would assist in a deeper integration. The good news is, we’ve finished up the plugin and we’re excited to get it out into the hands of awesome developers and designers using the system.",{"type":3012,"content":4682},[4683,4685,4691,4693,4699,4700,4706],{"text":4684,"type":3016},"The plugin itself is a helper for integrating FoxyCart, adding support for ",{"text":4686,"type":3016,"marks":4687},"webhooks",[4688],{"type":3026,"attrs":4689},{"href":4690,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F1.1\u002Fwebhooks",{"text":4692,"type":3016},", ",{"text":4694,"type":3016,"marks":4695},"single sign-on",[4696],{"type":3026,"attrs":4697},{"href":4698,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F1.1\u002Fsso",{"text":3239,"type":3016},{"text":4701,"type":3016,"marks":4702},"HMAC product encryption",[4703],{"type":3026,"attrs":4704},{"href":4705,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F1.1\u002Fhmac_validation",{"text":4707,"type":3016},". It also adds in a form field type that automatically grabs the categories set on your FoxyCart store via our API. Finally, it includes a basic transactions and customers view – but quite barebones and would benefit from some extra love and extending to make that even more usable.",{"type":3012,"content":4709},[4710],{"text":4711,"type":3016},"If you use Craft and are working to integrate FoxyCart, we’d definitely recommend trying out the plugin and taking your integration even further. If there is something not quite right in the plugin, or you see something that could be added, we’re accepting pull requests and would love your help to make the plugin even better.",{"type":3012,"content":4713},[4714,4716,4722,4724,4730],{"text":4715,"type":3016},"Ready to take a look? ",{"text":4717,"type":3016,"marks":4718},"The plugin is available now on GitHub",[4719],{"type":3026,"attrs":4720},{"href":4721,"title":2824},"https:\u002F\u002Fgithub.com\u002FFoxyCart\u002Ffoxycart-craft",{"text":4723,"type":3016},". We’ve also updated our ",{"text":4725,"type":3016,"marks":4726},"integration documentation on the wiki",[4727],{"type":3026,"attrs":4728},{"href":4729,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fintegration\u002Fcraftcms",{"text":4731,"type":3016}," which references the plugin as well.",{"type":3043,"attrs":4733,"content":4734},{"level":3365},[4735],{"text":4736,"type":3016},"Got a suggestion for another system?",{"type":3012,"content":4738},[4739],{"text":4740,"type":3016},"Do you have a system that you work with but not quite sure where to start getting FoxyCart integrated? Let us know in the comments or send us an email, and we’ll add it to our list and look at getting the process documented in a future post of the Integrating FoxyCart series.",{"type":3009,"content":4742},[4743],{"type":3012,"content":4744},[4745],{"text":4746,"type":3016},"A little while ago, we blogged about Craft, and how quickly you could integrate FoxyCart into the CMS. We also hinted that a plugin was on its way that would assist in a deeper integration. The good news is, we’ve finished up the plugin and we’re excited to get it out into the hands of […]",{"filename":4748,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fintegrating-foxycart-craft-cms-part-2.jpg",[4750],{"name":2736,"created_at":3296,"published_at":3003,"updated_at":3297,"id":3298,"uuid":1807,"content":4751,"slug":3302,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":4752,"is_startpage":2700,"parent_id":3190,"meta_data":2824,"group_id":3304,"first_published_at":3192,"release_id":2824,"lang":2830,"path":2824,"alternates":4753,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3300,"name":2736,"component":3185,"description":3301},[],[],"integrating-foxycart-craft-cms-part-2","blog\u002Fposts\u002Fintegrating-foxycart-craft-cms-part-2",940,[],"44a38aac-6e8e-41ce-8443-ba7e27711954","2014-08-11T09:17:55.000Z",[],{"name":4762,"created_at":4763,"published_at":3003,"updated_at":4764,"id":4765,"uuid":2449,"content":4766,"slug":4819,"full_slug":4820,"sort_by_date":2824,"position":4821,"tag_list":4822,"is_startpage":2700,"parent_id":3198,"meta_data":2824,"group_id":4823,"first_published_at":4824,"release_id":2824,"lang":2830,"path":2824,"alternates":4825,"default_full_slug":2824,"translated_slugs":2824},"The Story People Don’t Tell You About Building a Business","2023-03-24T17:12:02.299Z","2023-03-24T17:20:31.582Z",64480,{"_uid":4767,"title":4762,"content":4768,"summary":4806,"component":2954,"thumbnail":4812,"categories":4814},"186c91d5-f2bc-41e2-8579-de22fe4bca8b",{"type":3009,"content":4769},[4770,4790,4794,4798,4802],{"type":3012,"content":4771},[4772,4774,4780,4782,4788],{"text":4773,"type":3016},"During ",{"text":4775,"type":3016,"marks":4776},"WordCamp Nashville",[4777],{"type":3026,"attrs":4778},{"href":4779,"title":2824},"http:\u002F\u002F2014.nashville.wordcamp.org\u002F",{"text":4781,"type":3016},", I was privileged to sit down with Clark Buckner from ",{"text":4783,"type":3016,"marks":4784},"TechnologyAdvice",[4785],{"type":3026,"attrs":4786},{"href":4787,"title":2824},"http:\u002F\u002Ftechnologyadvice.com\u002F",{"text":4789,"type":3016}," and talk about building our business in the context of the Nashville community. It’s a fun 15 minute interview we thought you’d enjoy if you also care about your community and want to build a great business to serve it.",{"type":3012,"content":4791},[4792],{"text":4793,"type":3016},"I tell a little bit of the backstory of starting FoxyCart back in 2005 and 2006. It was a lot of hard work. Most of the fun “overnight success” stories we all enjoy are a bit disingenuous because they don’t describe the whole process required to get there. For example, I was building FoxyCart while still maintaining a full-time job. I’d get up around 7am, work my day job from 8:30am to 5:30pm, hang with the family until around 8:30pm and then go to work on FoxyCart until midnight, 1am, 2am… etc. It was common to put in another full day (or more) on Saturdays.",{"type":3012,"content":4795},[4796],{"text":4797,"type":3016},"We’re proud our our story, self-funding and building this company from the ground up. We’ve never had to put our team members or our customers at risk with an investor-controlled burn rate. We also directly impact the very thing our customers pay us for, meaning we are developers ourselves continually improving the FoxyCart product.",{"type":3012,"content":4799},[4800],{"text":4801,"type":3016},"More on that in the interview, but the basic idea being if you’re going to build an online business, you better be a technologist or be partnered directly with one or you won’t be able to meet the needs of your customers when something goes wrong at 2 in the morning.",{"type":3012,"content":4803},[4804],{"text":4805,"type":3016},"Without giving the rest way, here’s the interview. Please let us know what you think and if you’d like to hear more content like this.",{"type":3009,"content":4807},[4808],{"type":3012,"content":4809},[4810],{"text":4811,"type":3016},"During WordCamp Nashville, I was privileged to sit down with Clark Buckner from TechnologyAdvice and talk about building our business in the context of the Nashville community. It’s a fun 15 minute interview we thought you’d enjoy if you also care about your community and want to build a great business to serve it. I tell […]",{"filename":4813,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fthe-story-people-dont-tell-you-about-building-a-business.jpg",[4815],{"name":2871,"created_at":3179,"published_at":3180,"updated_at":3181,"id":3182,"uuid":1798,"content":4816,"slug":3187,"full_slug":2870,"sort_by_date":2824,"position":3188,"tag_list":4817,"is_startpage":2700,"parent_id":3190,"meta_data":2824,"group_id":3191,"first_published_at":3192,"release_id":2824,"lang":2830,"path":2824,"alternates":4818,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3184,"name":2871,"component":3185,"description":3186},[],[],"the-story-people-dont-tell-you-about-building-a-business","blog\u002Fposts\u002Fthe-story-people-dont-tell-you-about-building-a-business",1850,[],"26429992-905a-477b-b2fe-213512c16d30","2014-07-28T10:55:07.000Z",[],{"name":4827,"created_at":4828,"published_at":3003,"updated_at":4829,"id":4830,"uuid":2161,"content":4831,"slug":5085,"full_slug":5086,"sort_by_date":2824,"position":5087,"tag_list":5088,"is_startpage":2700,"parent_id":3198,"meta_data":2824,"group_id":5089,"first_published_at":5090,"release_id":2824,"lang":2830,"path":2824,"alternates":5091,"default_full_slug":2824,"translated_slugs":2824},"Increase Sales with These FoxyCart Features","2023-03-24T17:12:03.270Z","2023-03-24T17:21:03.658Z",64481,{"_uid":4832,"title":4827,"content":4833,"summary":5053,"component":2954,"thumbnail":5059,"categories":5061},"925b16a6-8c40-427b-8e75-78a3375bb29f",{"type":3009,"content":4834},[4835,4839,4843,4848,4852,4856,4868,4878,4883,4887,4891,4897,4901,4905,4915,4920,4924,4980,4985,4989,4999,5004,5008,5027,5032,5036,5041],{"type":3012,"content":4836},[4837],{"text":4838,"type":3016},"When it comes to having a successful business, merchants must be proactive in selling their product\u002Fservice and staying connected with their customers. At FoxyCart, we have worked hard to build the fastest, highest converting, easiest to integrate shopping cart for merchants and developers. While continuing to improve and add new features to our cart, it has come to our attention that many of our users are unaware of the marketing features and integrations FoxyCart offers.",{"type":3012,"content":4840},[4841],{"text":4842,"type":3016},"Today, I would like to highlight built-in features and 3rd party integrations you can start using right now to generate more sales and create returning customers for your business.",{"type":3043,"attrs":4844,"content":4845},{"level":3365},[4846],{"text":4847,"type":3016},"Coupon Promotions",{"type":3012,"content":4849},[4850],{"text":4851,"type":3016},"Coupons are a great way to attract new customers along with inviting previous customers to purchase again.",{"type":3012,"content":4853},[4854],{"text":4855,"type":3016},"With FoxyCart, you can have an unlimited number of coupons to share with your customers. Discounts can be based on different criteria. For example, spend $50, save $5 or save 10% when you purchase two or more products. There are literally hundreds of different scenarios you can create.",{"type":3012,"content":4857},[4858,4860,4866],{"text":4859,"type":3016},"When offering a coupon code to your customers, it is good to make it time sensitive by specifying a start and end date. This will encourage your customers to take advantage of the promotion now, rather than waiting until later. Also, specifying an end date when creating your coupon code, prevents random discounts floating around the internet. A while back, our own Adam Judd gave some tips on ",{"text":4861,"type":3016,"marks":4862},"how not to be the next internet embarrassment",[4863],{"type":3026,"attrs":4864},{"href":4865,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fblog\u002Fcoupons-are-great-except-when-theyre-not",{"text":4867,"type":3016}," in relation to coupon codes.",{"type":3012,"content":4869},[4870,4872,4877],{"text":4871,"type":3016},"You can learn more about creating and managing coupons in FoxyCart ",{"text":4522,"type":3016,"marks":4873},[4874],{"type":3026,"attrs":4875},{"href":4876,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Fdiscounts\u002Fcoupons",{"text":3509,"type":3016},{"type":3043,"attrs":4879,"content":4880},{"level":3365},[4881],{"text":4882,"type":3016},"Followup Emails",{"type":3012,"content":4884},[4885],{"text":4886,"type":3016},"Many merchants miss the opportunity to create returning customers by sending a followup email after a successful sale. 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",{"text":4956,"type":3016,"marks":4957},"This page",[4958],{"type":3026,"attrs":4959},{"href":4960,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fsnippets\u002Fshipping\u002Flive_rate_shipping_modification",{"text":4962,"type":3016}," will show you how to set this up.",{"type":3121,"content":4964},[4965],{"type":3012,"content":4966},[4967,4971,4972,4974,4978],{"text":4968,"type":3016,"marks":4969},"Free shipping with a coupon code",[4970],{"type":3341},{"type":3282},{"text":4973,"type":3016},"Other times, you may want to offer free shipping if the customer uses a specific coupon code. ",{"text":4956,"type":3016,"marks":4975},[4976],{"type":3026,"attrs":4977},{"href":4960,"title":2824},{"text":4979,"type":3016}," will walk you through setting this up.",{"type":3043,"attrs":4981,"content":4982},{"level":3365},[4983],{"text":4984,"type":3016},"Affiliate Marketing",{"type":3012,"content":4986},[4987],{"text":4988,"type":3016},"Word of mouth is by far the best and least expensive marketing strategy for businesses. When consumers purchase a quality product or experience great customer service, they can’t help but tell others. Why not equip your customers with tools to shout your fame even louder? Plus, keep track of who referred who and reward them for their efforts.",{"type":3012,"content":4990},[4991,4993,4998],{"text":4992,"type":3016},"FoxyCart integrates with a handful of affiliate marketing services that are sure to increase your customer list and boost sales. Features and costs for each service will vary. 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