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v1.0 is Here (After 5 Years… Really)","2023-03-24T17:12:32.685Z","2023-03-24T17:27:15.000Z","2023-03-24T17:21:14.345Z",64518,{"_uid":3007,"title":3001,"content":3008,"summary":3263,"component":2954,"thumbnail":3269,"categories":3271},"a00ac55e-ad9a-4e8a-8f58-8868dfdbc773",{"type":3009,"content":3010},"doc",[3011,3022,3026,3033,3046,3051,3063,3069,3079,3084,3111,3115,3119,3124,3136,3182,3188,3206,3211,3230,3235,3239,3249,3259],{"type":3012,"content":3013},"paragraph",[3014,3019],{"type":3015,"attrs":3016},"image",{"alt":3017,"src":3018,"title":2824},"FoxyCart v1.0!","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Ffoxycart-v1-0-is-here-after-5-years-really-1.png",{"text":3020,"type":3021},"Any day we release a new FoxyCart version is a big deal for us, but we’re more excited for today’s release than for any release prior. Why? Partly because of what’s in FoxyCart v1.0, partly because of some of the changes made that are facilitating great things in future versions, and partly because of the symbolic importance of the “one-point-oh” milestone and what it means to us as a company.","text",{"type":3012,"content":3023},[3024],{"text":3025,"type":3021},"First thing’s first though…",{"type":3027,"attrs":3028,"content":3030},"heading",{"level":3029},2,[3031],{"text":3032,"type":3021},"The Importance of the Number 1.0",{"type":3012,"content":3034},[3035,3037,3044],{"text":3036,"type":3021},"After being live for 5+ years and processing $100,000,000+ in transactions for merchants around the globe, you might be wondering how we’re just now hitting “1.0”. We blogged about ",{"text":3038,"type":3021,"marks":3039},"the importance of the number “1.0”",[3040],{"type":3041,"attrs":3042},"link",{"href":3043,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fthe-importance-of-the-number-1-0\u002F",{"text":3045,"type":3021}," earlier, but the gist of it is simply that we didn’t think much about our actual version numbering strategy when we started building FoxyCart. But because of the perceived importance of the number, paired with the stability and age of our platform, we wanted to make it clear that FoxyCart is a mature product capable of handling ecommerce needs for both small and large businesses.",{"type":3027,"attrs":3047,"content":3048},{"level":3029},[3049],{"text":3050,"type":3021},"New Features in FoxyCart v1.0",{"type":3012,"content":3052},[3053,3055,3061],{"text":3054,"type":3021},"If you’re interested, you can read ",{"text":3056,"type":3021,"marks":3057},"the full changelog",[3058],{"type":3041,"attrs":3059},{"href":3060,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002F1.0\u002F",{"text":3062,"type":3021},", but we’ll summarize a few highlights that we’re really happy with in 1.0. There’s a lot that’s gone on behind the scenes as well, much to do with the new API (currently in private beta) and future functionality, but the stuff that we believe will make FoxyCart developers happy (and FoxyCart merchants more profitable) are:",{"type":3027,"attrs":3064,"content":3066},{"level":3065},3,[3067],{"text":3068,"type":3021},"Address-Based Tax Rates for the United States",{"type":3012,"content":3070},[3071,3073],{"text":3072,"type":3021},"We’ve partnered with Tax Data Systems to provide automatic tax rates for US-based merchants. If you’re in CA, NY, CO, WA, or many of the other states that require impossibly complex tax calculations based on state, county, city, and arbitrary jurisdiction boundaries, you can now enable zip-code based tax rates with just a few clicks. From feedback we’ve received it seems like New York makes the biggest deal out of this, but with Amazon.com now starting to charge California sales tax even though they don’t have nexus in California, this may become a much bigger deal for all US-based merchants. ",{"text":3074,"type":3021,"marks":3075},"Read more about the new taxes.",[3076],{"type":3041,"attrs":3077},{"href":3078,"title":2824},"http:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F1.0\u002Ftaxes",{"type":3027,"attrs":3080,"content":3081},{"level":3065},[3082],{"text":3083,"type":3021},"Full Template Language Support with Twig",{"type":3012,"content":3085},[3086,3088,3094,3096,3102,3104,3109],{"text":3087,"type":3021},"When we launched FoxyCart in 2007, we attempted to make any HTML we output by default (and that wasn’t modifiable by the user) as “",{"text":3089,"type":3021,"marks":3090},"CSS Zen Garden",[3091],{"type":3041,"attrs":3092},{"href":3093,"title":2824},"http:\u002F\u002Fcsszengarden.com\u002F",{"text":3095,"type":3021},"” as possible. Over the years, this approach has proven to be a solid start (especially when paired with jQuery to get a little more advanced), but with FoxyCart v1.0 we are including native ",{"text":3097,"type":3021,"marks":3098},"Twig templating",[3099],{"type":3041,"attrs":3100},{"href":3101,"title":2824},"http:\u002F\u002Ftwig.sensiolabs.org\u002F",{"text":3103,"type":3021}," for ",{"text":3105,"type":3021,"marks":3106},"nearly all",[3107],{"type":3108},"italic",{"text":3110,"type":3021}," HTML that FoxyCart outputs. (If you’re not familiar with Twig, it’s nearly identical to Django’s template language, which is also nearly identical to Jinja and H2O, and close enough to most other template languages that it should hopefully be easy enough for most web devs to pick up quickly.)",{"type":3012,"content":3112},[3113],{"text":3114,"type":3021},"Want a li based cart instead of the default tables? No problem. Want to dramatically restructure the checkout? Totally doable. Need to use some advanced logic in your email receipt templates? Have at it!",{"type":3012,"content":3116},[3117],{"text":3118,"type":3021},"In addition to providing benefit right now, however, we have some really fun things in the works using Twig (like customizable datafeed formatting). That’s coming in a future version, but we’re excited about the possibilities offered by having a solid and secure template system.",{"type":3027,"attrs":3120,"content":3121},{"level":3065},[3122],{"text":3123,"type":3021},"Rebuilt Country \u002F State Autocompleter with Lots of Fixin’s",{"type":3012,"content":3125},[3126,3128,3134],{"text":3127,"type":3021},"Though not a major new feature, we are really happy with the new country and state\u002Fprovince\u002Fcounty autosuggestion\u002Fautocompletion tool we’ve put together. We have ",{"text":3129,"type":3021,"marks":3130},"a full blog post about this",[3131],{"type":3041,"attrs":3132},{"href":3133,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Ffoxycomplete-new-awesome-on-our-checkouts-country-state-autocompleter\u002F",{"text":3135,"type":3021}," that we’ll post in the next few days, but the quick summary is that it:",{"type":3137,"attrs":3138,"content":3139},"bullet_list",{"tight":2700},[3140,3147,3153,3159,3165,3176],{"type":3141,"content":3142},"list_item",[3143],{"type":3012,"content":3144},[3145],{"text":3146,"type":3021},"is far easier to modify, with some default helper functions to force specific countries or remove specific states;",{"type":3141,"content":3148},[3149],{"type":3012,"content":3150},[3151],{"text":3152,"type":3021},"has weighted suggestions based on the most popular selections (so as pictured below, typing “uni” will give you United States before United Arab Emerites);",{"type":3141,"content":3154},[3155],{"type":3012,"content":3156},[3157],{"text":3158,"type":3021},"uses country flags for providing quick visual feedback (which will likely help in the ~0.3% when our Geo IP database isn’t accurate in setting the customer’s country);",{"type":3141,"content":3160},[3161],{"type":3012,"content":3162},[3163],{"text":3164,"type":3021},"allows for alternate spellings and languages, so no more fussing over whether it’s a ü or a normal u (or whether it’s Spain or España or Espana or etc.);",{"type":3141,"content":3166},[3167],{"type":3012,"content":3168},[3169,3174],{"text":3170,"type":3021,"marks":3171},"keyboard tabbing",[3172],{"type":3173},"bold",{"text":3175,"type":3021}," now works, which may be a bigger deal for you than for your customers, but is still great;",{"type":3141,"content":3177},[3178],{"type":3012,"content":3179},[3180],{"text":3181,"type":3021},"and automatically changes the “State” label from “State” to “Province” to “County” as needed based on the country selected.",{"type":3012,"content":3183},[3184],{"type":3015,"attrs":3185},{"alt":3186,"src":3187,"title":2824},"FoxyComplete autocompleter and autosuggester with weighting","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Ffoxycart-v1-0-is-here-after-5-years-really-2.png",{"type":3012,"content":3189},[3190,3196,3198,3204],{"text":3191,"type":3021,"marks":3192},"Check out more info",[3193],{"type":3041,"attrs":3194},{"href":3195,"title":2824},"http:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F1.0\u002Fcheckout#foxycompletethe_checkout_s_countrystate_autocompleter",{"text":3197,"type":3021}," about the world’s best autocompleter \u002F autosuggester, and ",{"text":3199,"type":3021,"marks":3200},"subscribe to our RSS feed",[3201],{"type":3041,"attrs":3202},{"href":3203,"title":2824},"http:\u002F\u002Ffeeds.feedburner.com\u002Ffoxycart",{"text":3205,"type":3021}," so you don’t miss the followup blog post with more details.",{"type":3027,"attrs":3207,"content":3208},{"level":3065},[3209],{"text":3210,"type":3021},"And More",{"type":3012,"content":3212},[3213,3215,3220,3222,3228],{"text":3214,"type":3021},"There are ",{"text":3216,"type":3021,"marks":3217},"many other changes",[3218],{"type":3041,"attrs":3219},{"href":3060,"title":2824},{"text":3221,"type":3021}," that might be useful depending on your usage (like the ability to ",{"text":3223,"type":3021,"marks":3224},"ignore past due amounts in subscriptions",[3225],{"type":3041,"attrs":3226},{"href":3227,"title":2824},"http:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F1.0\u002Fproducts\u002Fsubscriptions#subscription_options",{"text":3229,"type":3021},") that are available in the complete changelog. As warned in our earlier post, we realize that this release doesn’t include the two most highly requested features: shipping improvements, and gift certificates. We can assure you that those are both extremely high priorities, but shipping wasn’t ready in time for this release (we’re still working on the new UI), and gift certs will come after shipping. We understand that many of our users have been waiting on these improvements for years, and we understand your pain and frustration. That said…",{"type":3027,"attrs":3231,"content":3232},{"level":3029},[3233],{"text":3234,"type":3021},"The Symbolic Importance of This Release to Us",{"type":3012,"content":3236},[3237],{"text":3238,"type":3021},"In addition to the visible improvements made with this release, we want to share a little about what’s going on behind the scenes with FoxyCart. In the past year we’ve seen tremendous changes to FoxyCart, and we’re excited about the foundation we’re laying for the future.",{"type":3012,"content":3240},[3241,3243,3247],{"text":3242,"type":3021},"From our start we’ve been a bootstrapped company, self-funded and proud of being able to make decisions without worrying about arbitrary growth goals or investor demands. It’s been a slow road, but in the past year we’ve gone from 2 full-time and 2 part-time team members to 7 full-time and 2 part-time team members. We’ve also made ",{"text":3244,"type":3021,"marks":3245},"major",[3246],{"type":3108},{"text":3248,"type":3021}," progress on improving our infrastructure in some extremely serious ways (hot failover systems and greatly improved cache handling, to name a few). And with the work Luke has been doing on our new API we’ve laid the groundwork for things like multi-currency support as well as template “sets” and gateway “sets”.",{"type":3012,"content":3250},[3251,3253],{"text":3252,"type":3021},"On the “marketing” front, we finally refreshed this www website, started blogging more regularly, and have started sponsoring events and doing more “real” marketing. So if you have any web dev conferences in your area you’d like us to sponsor, ",{"text":3254,"type":3021,"marks":3255},"let us know!",[3256],{"type":3041,"attrs":3257},{"href":3258,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fcontact",{"type":3012,"content":3260},[3261],{"text":3262,"type":3021},"We realize that we’re teasing you with functionality that’s not ready yet, but we try to be as transparent as possible. The only “investors” we need to worry about are you, our users. We’re in this because we’re developers ourselves, and our goal is to serve the web development community with the best ecommerce platform possible. After five years live, it’s still humbling to think that we wouldn’t be where we are without each and every one of our users’ support and honest feedback.",{"type":3009,"content":3264},[3265],{"type":3012,"content":3266},[3267],{"text":3268,"type":3021},"Any day we release a new FoxyCart version is a big deal for us, but we’re more excited for today’s release than for any release prior. Why? Partly because of what’s in FoxyCart v1.0, partly because of some of the changes made that are facilitating great things in future versions, and partly because of the […]",{"filename":3270,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Ffoxycart-v1-0-is-here-after-5-years-really.png",[3272],{"name":2736,"created_at":3273,"published_at":3003,"updated_at":3274,"id":3275,"uuid":1807,"content":3276,"slug":3280,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":3281,"is_startpage":2700,"parent_id":3282,"meta_data":2824,"group_id":3283,"first_published_at":3284,"release_id":2824,"lang":2830,"path":2824,"alternates":3285,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:24.244Z","2023-03-24T17:17:35.085Z",64359,{"_uid":3277,"name":2736,"component":3278,"description":3279},"3ef22883-bf74-46ab-8082-d065612e015a","blog_category","New feature and integration announcements.","product-updates",[],3266,"bb8cf5a5-aa9d-4818-854a-99bae339ee69","2023-03-24T17:27:15.733Z",[],"foxycart-v1-0-is-here-after-5-years-really","blog\u002Fposts\u002Ffoxycart-v1-0-is-here-after-5-years-really",570,[],3267,"c4fc6d70-66c1-48cc-a2a6-9394512a8d72","2012-09-19T15:35:06.000Z",[],{"name":3295,"created_at":3296,"published_at":3003,"updated_at":3297,"id":3298,"uuid":2464,"content":3299,"slug":3561,"full_slug":3562,"sort_by_date":2824,"position":3563,"tag_list":3564,"is_startpage":2700,"parent_id":3290,"meta_data":2824,"group_id":3565,"first_published_at":3566,"release_id":2824,"lang":2830,"path":2824,"alternates":3567,"default_full_slug":2824,"translated_slugs":2824},"Throw off the plague of PCI when choosing a website platform","2023-03-24T17:12:33.455Z","2023-03-24T17:20:29.916Z",64519,{"_uid":3300,"title":3295,"content":3301,"summary":3530,"component":2954,"categories":3536},"d508f7fe-204d-447e-9520-69d09e1c0aac",{"type":3009,"content":3302},[3303,3320,3338,3343,3351,3361,3373,3378,3390,3420,3428,3433,3437,3444,3449,3463,3468,3476,3485,3508,3518],{"type":3012,"content":3304},[3305,3309,3314,3318],{"text":3306,"type":3021,"marks":3307},"We invited the E-business Coach, Patrick Pitman, to explore how niche merchants thrive amongst the Internet’s biggest retailers. FoxyCart enables anyone to easily, securely sell online, and we’ve found in Patrick someone who similarly champions ecommerce entrepreneurs. But given our tools, how do you compete and ",[3308],{"type":3108},{"text":3310,"type":3021,"marks":3311},"thrive",[3312,3313],{"type":3108},{"type":3173},{"text":3315,"type":3021,"marks":3316},"?",[3317],{"type":3108},{"text":3319,"type":3021}," Here’s part 2 in an occasional series…",{"type":3012,"content":3321},[3322,3324,3330,3332,3336],{"text":3323,"type":3021},"Publishing matters so much to the niche ecommerce merchant. I argued ",{"text":3325,"type":3021,"marks":3326},"in a prior post",[3327],{"type":3041,"attrs":3328},{"href":3329,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fblog\u002Fis-your-shopping-cart-like-the-tail-wagging-the-dog",{"text":3331,"type":3021}," that it’s the dog that ought wag the tail, not vice versa. But the necessity to “publish” can be ",{"text":3333,"type":3021,"marks":3334},"frustrated by the cookie cutter constraints of many hosted ecommerce solutions",[3335],{"type":3173},{"text":3337,"type":3021},". While merchants may attach a blog to their ecommerce website, it’s not enough for those who want to distinguish themselves in competitive markets.",{"type":3027,"attrs":3339,"content":3340},{"level":3065},[3341],{"text":3342,"type":3021},"Ecommerce decision-making in reverse",{"type":3012,"content":3344},[3345,3347],{"text":3346,"type":3021},"When choosing a platform, the priorities can be hard to balance: on the one hand the desire to woo the customer with great story-telling, to cast a spell of fascination about the brand \u002F product \u002F experience \u002F target audience; on the other hand, the more mechanical task of sorting among products and ordering online. ",{"text":3348,"type":3021,"marks":3349},"Which comes first? Which matters more?",[3350],{"type":3108},{"type":3012,"content":3352},[3353,3355,3359],{"text":3354,"type":3021},"Publishing stories does come first — if you embrace the uniqueness of being a niche merchant and want to get beyond shouting ‘sale’. Romance the customer, ",{"text":3356,"type":3021,"marks":3357},"then get their card number",[3358],{"type":3108},{"text":3360,"type":3021},", in that order! But do we choose ecommerce platforms with that order in mind? Often no.",{"type":3012,"content":3362},[3363,3365,3371],{"text":3364,"type":3021},"There’s any number of ways to romance customers, and I teach a ",{"text":3366,"type":3021,"marks":3367},"strategy of stories-not-discounts",[3368],{"type":3041,"attrs":3369},{"href":3370,"title":2824},"http:\u002F\u002Fe-businesscoach.com\u002Fzero-course\u002F",{"text":3372,"type":3021},". But your capacity to follow through on a vision of story-oriented, discount-minimizing, niche-celebrating ecommerce will hinge on the platform that powers your website.",{"type":3027,"attrs":3374,"content":3375},{"level":3065},[3376],{"text":3377,"type":3021},"The plague of PCI when choosing platforms",{"type":3012,"content":3379},[3380,3382,3388],{"text":3381,"type":3021},"Is it ",{"text":3383,"type":3021,"marks":3384},"PCI compliant",[3385],{"type":3041,"attrs":3386},{"href":3387,"title":2824},"https:\u002F\u002Fwww.pcisecuritystandards.org\u002F",{"text":3389,"type":3021},"? is a question that matters to any merchant. But it’s a question that ought come later, running down the checklist of must-have features that concern the mechanics of order collection. The PCI preoccupation becomes almost a plague upon the planning process for ecommerce websites. Let me explain.",{"type":3012,"content":3391},[3392,3394,3400,3402,3408,3410,3414,3416],{"text":3393,"type":3021},"In recent years, whether a platform is PCI compliant became a central question that would drive selection of hosting vendors. It forced a lot of consolidation among ecommerce merchants into big, hosted, software-as-a-service ecommerce vendors like ",{"text":3395,"type":3021,"marks":3396},"Volusion",[3397],{"type":3041,"attrs":3398},{"href":3399,"title":2824},"http:\u002F\u002Fwww.volusion.com\u002F",{"text":3401,"type":3021}," or ",{"text":3403,"type":3021,"marks":3404},"BigCommerce",[3405],{"type":3041,"attrs":3406},{"href":3407,"title":2824},"http:\u002F\u002Fwww.bigcommerce.com\u002F",{"text":3409,"type":3021}," that had the momentum to get PCI certified and essentially take the load off the individual merchant’s compliance burden. Okay, fine. I’m all for securing sensitive data; it’s ultimately positive to upgrade all of those “iffy” carts that were languishing on unsecured shared hosting plans from the early ’00’s. So that’s progress, in a sense. But what has this PCI-oriented progress resulted in ",{"text":3411,"type":3021,"marks":3412},"that benefits the niche ecommerce merchant",[3413],{"type":3108},{"text":3415,"type":3021},", the one who ",{"text":3417,"type":3021,"marks":3418},"must distinguish his or her product selection from the Big Box store online?",[3419],{"type":3173},{"type":3012,"content":3421},[3422,3424],{"text":3423,"type":3021},"VISA may be feeling better seeing this platform consolidation \u002F standardization, but it’s not been a great outcome for many merchants who must distinguish themselves through great story-telling. That can be harder now. Today there are a million ecommerce stores running the standard category and product template pages that come with these pre-packaged, hosted cart solutions. Granted, designers’ ability to customize with CSS has shown improvements, but it’s still shopping ‘inside the box’ — ",{"text":3425,"type":3021,"marks":3426},"the same box out of which every other niche retail merchant is operating!",[3427],{"type":3108},{"type":3027,"attrs":3429,"content":3430},{"level":3065},[3431],{"text":3432,"type":3021},"Don’t worry, we’re search engine friendly!",{"type":3012,"content":3434},[3435],{"text":3436,"type":3021},"And neither is it a sufficiently search engine optimized shopping box — despite what vendors of hosted shopping cart solutions will tell you. The code can be “friendly” to robots spidering by, but that’s a quarter of the game. SEO is ultimately about content. It’s about popular (link \u002F share worthy), informative (descriptive in multiple media formats) content. So do you have an accessible content management sytem to help you a) distinguish yourself by fascinating customers and b) cast a spell over search engines? Probably not if you’re stock in the “all-in-1 hosted ecommerce solution” box. One PCI compliant merchant I know struggles to feed new content into his site through a tangled web of spreadsheets linked by ID’s. To top it off, uploads and downloads of this content need pass through a GPG encryption filter. Overheard: okay, now where’s that darn public private key pair so I can update the FAQ’s? It’s not pretty. It’s a major chore. Publishing frequency and presentation suffer. But he’s got that PCI thing checked off…",{"type":3438,"content":3439},"blockquote",[3440],{"type":3012,"content":3441},[3442],{"text":3443,"type":3021},"The problem in this instance is the control grid of PCI has been overlaid upon a content publishing scheme and the content suffers as the people who must work within it are ground down by procedures to govern sensitive data. This is not progress.",{"type":3027,"attrs":3445,"content":3446},{"level":3065},[3447],{"text":3448,"type":3021},"Stuck in the box",{"type":3012,"content":3450},[3451,3453,3457,3459],{"text":3452,"type":3021},"The end result of these trends is that too many ecommerce merchants are selling undifferentiated stuff out of similar (but secure!) boxes, hoping for better search rankings but more often just paying for more Google AdWords. Is it any wonder that many shopping cart solutions offer you a free $100 on Google AdWords when you sign-up? It’s a clue, I say. It’s a clue to where you’ll be spending more. Count on it for traffic to your non-SEO, PCI-compliant, cookie-cutter storefront showing the predictable grid of thumbnail photos. VISA and Google are fine with this arrangement, I’d imagine. Are you? I’m telling you ",{"text":3454,"type":3021,"marks":3455},"this isn’t a recipe for thriving, Mr. or Ms. ecommerce merchant",[3456],{"type":3108},{"text":3458,"type":3021},". It’s a “me, too” game that can lead to discouragement if you’re not really hustling and optimizing and busting your chops. I know there are success stories, but it can be a grind to differentiate and thrive under such constraints. I’m for ",{"text":3460,"type":3021,"marks":3461},"less grind, more thriving.",[3462],{"type":3173},{"type":3027,"attrs":3464,"content":3465},{"level":3065},[3466],{"text":3467,"type":3021},"Forget about keeping up with Amazon.com",{"type":3012,"content":3469},[3470,3472],{"text":3471,"type":3021},"I remember years ago when merchants would ask me to emulate features on Amazon.com, as if that set the standard for shopping usability and functionality (2004?). Granted, in ways it did, and still does. But I also remember the refreshing observation of one merchant who finally concluded (2008?) that if Amazon was doing it, that might be reason enough to do something different. Yes. Yes, because what, in the end, distinguishes your product selection from Amazon’s? For your sake, for the sake of avoiding a discount death spiral, for the sake of more thriving small business owners, I’d hope there’s more to distinguish your catalog than price and selection. The latest feature from BigCommerce, playing catchup to Amazon, isn’t really going to move the needle for you… ",{"text":3473,"type":3021,"marks":3474},"So what can you do? How can you differentiate yourself?",[3475],{"type":3108},{"type":3027,"attrs":3477,"content":3478},{"level":3065},[3479,3483],{"text":3480,"type":3021,"marks":3481},"My",[3482],{"type":3108},{"text":3484,"type":3021}," choice of content management systems",{"type":3012,"content":3486},[3487,3489,3494,3496,3502,3504],{"text":3488,"type":3021},"I’ve compared ecommerce to being ",{"text":3490,"type":3021,"marks":3491},"more like a ‘novel’ than an ad",[3492],{"type":3041,"attrs":3493},{"href":3329,"title":2824},{"text":3495,"type":3021},", saying it’s a long-form medium. But with video and photography and ",{"text":3497,"type":3021,"marks":3498},"jQuery magic",[3499],{"type":3041,"attrs":3500},{"href":3501,"title":2824},"http:\u002F\u002Fjquery.com\u002F",{"text":3503,"type":3021},", plus the promise of HTML5, the ‘novel’ comparison just doesn’t do justice to the potential to entertain and amaze shoppers. Pair inspired story-telling with the multi-media, search-engine friendly options available today in the best content management systems — then you’re onto something! ",{"text":3505,"type":3021,"marks":3506},"Then you’ve got the beginnings of a recipe to thrive.",[3507],{"type":3108},{"type":3012,"content":3509},[3510,3512,3516],{"text":3511,"type":3021},"The possibilities open up before you when you’re building a site on a world-class, flexible content management platform. Which one ",{"text":3513,"type":3021,"marks":3514},"you choose",[3515],{"type":3173},{"text":3517,"type":3021}," ought be determined by your ambition and vision and resources, but the choice ought be yours. Then, yes, attend to PCI, too.",{"type":3012,"content":3519},[3520,3522,3528],{"text":3521,"type":3021},"At the moment, I’m running an experiment for a luxury brand. We’re going to push WordPress to the limit (big media, responsive design, tablet & mobile friendly) while testing a ",{"text":3523,"type":3021,"marks":3524},"catalog plugin that plays nice",[3525],{"type":3041,"attrs":3526},{"href":3527,"title":2824},"http:\u002F\u002Fwww.foxy-shop.com\u002F",{"text":3529,"type":3021}," with FoxyCart. We’ll see how it goes, and I’ll be measuring everything come Christmastime. But I know already that the SEO-friendly spell we’re going to cast over customers, romancing them to a fan frenzy, won’t be limited by my PCI compliant cart platform. That’s because for my experiment I’ve got FoxyCart in my back pocket, doing its mighty job out of the way, but there when I need it: cha-ching!",{"type":3009,"content":3531},[3532],{"type":3012,"content":3533},[3534],{"text":3535,"type":3021},"We invited the E-business Coach, Patrick Pitman, to explore how niche merchants thrive amongst the Internet’s biggest retailers. FoxyCart enables anyone to easily, securely sell online, and we’ve found in Patrick someone who similarly champions ecommerce entrepreneurs. But given our tools, how do you compete and thrive? Here’s part 2 in an occasional series… Publishing matters so […]",[3537,3549],{"name":2854,"created_at":3538,"published_at":3003,"updated_at":3539,"id":3540,"uuid":1792,"content":3541,"slug":3544,"full_slug":2853,"sort_by_date":2824,"position":3545,"tag_list":3546,"is_startpage":2700,"parent_id":3282,"meta_data":2824,"group_id":3547,"first_published_at":3284,"release_id":2824,"lang":2830,"path":2824,"alternates":3548,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:20.360Z","2023-03-24T17:17:36.787Z",64354,{"_uid":3542,"name":2854,"component":3278,"description":3543},"5c4c2b14-565f-4869-bf2c-e6cc175b51da","Tips and advice for running a successful ecommerce website.","best-practices",10,[],"a5ce46e7-6923-4ea8-a30d-3fee453df8b1",[],{"name":2759,"created_at":3550,"published_at":3003,"updated_at":3551,"id":3552,"uuid":1810,"content":3553,"slug":3556,"full_slug":2859,"sort_by_date":2824,"position":3557,"tag_list":3558,"is_startpage":2700,"parent_id":3282,"meta_data":2824,"group_id":3559,"first_published_at":3284,"release_id":2824,"lang":2830,"path":2824,"alternates":3560,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:24.956Z","2023-03-24T17:17:34.897Z",64360,{"_uid":3554,"name":2759,"component":3278,"description":3555},"8faaa61e-938f-4b72-8af5-e7b08caa644d","Expert security advice for ecommerce websites.","security",70,[],"c5f4dc80-83de-4ee6-b247-a5d890eb60c3",[],"throw-off-the-plague-of-pci-when-choosing-a-website-platform","blog\u002Fposts\u002Fthrow-off-the-plague-of-pci-when-choosing-a-website-platform",1900,[],"99316413-f2a0-486f-9c0e-b6b0c1dd252b","2012-09-10T15:00:09.000Z",[],{"name":3569,"created_at":3570,"published_at":3003,"updated_at":3571,"id":3572,"uuid":2542,"content":3573,"slug":3745,"full_slug":3746,"sort_by_date":2824,"position":3747,"tag_list":3748,"is_startpage":2700,"parent_id":3290,"meta_data":2824,"group_id":3749,"first_published_at":3750,"release_id":2824,"lang":2830,"path":2824,"alternates":3751,"default_full_slug":2824,"translated_slugs":2824},"Why We Have a Public Phone Number","2023-03-24T17:12:34.192Z","2023-03-24T17:20:21.251Z",64520,{"_uid":3574,"title":3569,"content":3575,"summary":3723,"component":2954,"thumbnail":3729,"categories":3731},"0cc0d6c4-c352-416b-943d-8401162d0b93",{"type":3009,"content":3576},[3577,3587,3592,3602,3607,3611,3617,3629,3633,3637,3643,3659,3669,3674,3678,3683,3687,3691,3695,3701,3705,3709,3711,3719],{"type":3012,"content":3578},[3579,3581,3585],{"text":3580,"type":3021},"We recently got an email from ",{"type":3015,"attrs":3582},{"alt":3583,"src":3584,"title":2824},"Old school cell phone","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fwhy-we-have-a-public-phone-number-1.jpg",{"text":3586,"type":3021},"Ryan, a long-time FoxyCart user who’s contemplating a shift in his approach to web development and client work. Ryan has spent years with a partner, building high-quality sites for clients with decent budgets. Though this type of work definitely pays the bills, it also requires a fair amount of communication with clients. Ryan was ready for a change, and it’s from that perspective that he asked us the following:",{"type":3027,"attrs":3588,"content":3589},{"level":3029},[3590],{"text":3591,"type":3021},"On Having or Not Having a Phone Number",{"type":3438,"content":3593},[3594,3598],{"type":3012,"content":3595},[3596],{"text":3597,"type":3021},"We are taking [my company] in a new direction that is more product-based and less service-based, and I am toying with the idea of not having a phone number; rather, we’d offer really great email and ticketing support.",{"type":3012,"content":3599},[3600],{"text":3601,"type":3021},"I wonder if you’d care to share your experiences on having or not having a phone number. I could be wrong, but before your website overhaul, I don’t remember being able to contact you via phone. That was fine, however, since your forum support was fantastic. It got me to thinking… is it good business to make your customers contact you via email or forums only? Isn’t this fine once they realize your online support is great? Or is it a risk since you could lose potential customers who are nervous about trying you out and view a phone call as the only way to establish credibility?",{"type":3027,"attrs":3603,"content":3604},{"level":3029},[3605],{"text":3606,"type":3021},"Our Answer: Phones Are Worth It",{"type":3012,"content":3608},[3609],{"text":3610,"type":3021},"Ryan’s right that we didn’t really offer a phone number initially. Over the years we’ve changed our approach, and now do have 855-FOXYCART manned (mostly) from 9:30am-6pm Central M-F.",{"type":3438,"content":3612},[3613],{"type":3012,"content":3614},[3615],{"text":3616,"type":3021},"Or is it a risk since you could lose potential customers who are nervous about trying you out and view a phone call as the only way to establish credibility?",{"type":3012,"content":3618},[3619,3621,3627],{"text":3620,"type":3021},"When we started FoxyCart in 2007, there was simply no other way than not taking phone calls. We were ",{"text":3622,"type":3021,"marks":3623},"two guys",[3624],{"type":3041,"attrs":3625},{"href":3626,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fabout",{"text":3628,"type":3021},", one of whom couldn’t answer the phone because he had a day job, and the other (me) that couldn’t justify the time when there were hundreds of other things to do. (It’s entirely possible that wasn’t the right decision, but given that I also was doing client work to pay the bills, it was the reality.) The only thing we did by phone was billing (cancellations and refunds), since our phone number was on the bank statement when we charge cards. We’d rather make it easy for people to cancel than deal with frustrated users and chargebacks.",{"type":3012,"content":3630},[3631],{"text":3632,"type":3021},"As we grew, however, we started hearing (via email) things like, “I’d never signup for a service that I couldn’t reach by phone,” or “It’d be easier to discuss my needs over the phone.” So we added the phone to the site but tried to make it very, very clear that we didn’t do phone support. We added notes to the site and to our phone prompts explaining this. We still got support calls, but not too many.",{"type":3012,"content":3634},[3635],{"text":3636,"type":3021},"At this point, we’re making the phone number a bit more clear for a few reasons:",{"type":3027,"attrs":3638,"content":3640},{"level":3639},4,[3641],{"text":3642,"type":3021},"Sales.",{"type":3012,"content":3644},[3645,3649,3651,3657],{"text":3646,"type":3021,"marks":3647},"Big fish.",[3648],{"type":3173},{"text":3650,"type":3021}," Especially now that we’re rolling out our ",{"text":3652,"type":3021,"marks":3653},"Advanced and Enterprise plans",[3654],{"type":3041,"attrs":3655},{"href":3656,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fpricing",{"text":3658,"type":3021},", we get enough higher-dollar users to make taking phone calls worth it. A lot of them email, but some call, and it’s much easier to ascertain specific needs and “sell” FoxyCart to a larger business when they can talk to somebody.",{"type":3012,"content":3660},[3661,3663,3667],{"text":3662,"type":3021},"It also helps us ",{"text":3664,"type":3021,"marks":3665},"improve our marketing and communication",[3666],{"type":3173},{"text":3668,"type":3021},". It’s much easier for us to understand what our website isn’t doing if we can field questions by phone. The trick is that we need to use the info we glean from calls to improve our website, so potential users don’t have to call to get answers.",{"type":3027,"attrs":3670,"content":3671},{"level":3639},[3672],{"text":3673,"type":3021},"Credibility and Confidence",{"type":3012,"content":3675},[3676],{"text":3677,"type":3021},"I don’t have data to back this up, but I’m pretty certain that showing a phone number on our www site gives potential users additional confidence in FoxyCart that they might not otherwise have. Even if they never call, they know they can phone if they need to.",{"type":3027,"attrs":3679,"content":3680},{"level":3639},[3681],{"text":3682,"type":3021},"Billing",{"type":3012,"content":3684},[3685],{"text":3686,"type":3021},"It’s still sometimes just easier, though now that we’ve improved our receipt emails and billing functionality in our admin, we get less calls about this.",{"type":3027,"attrs":3688,"content":3689},{"level":3639},[3690],{"text":2778,"type":3021},{"type":3012,"content":3692},[3693],{"text":3694,"type":3021},"With our new plans, we’re adding phone support for users that really do need it. We’re charging more for this because it costs us more (and we’ve had many, many people over the years that have said they’d gladly pay for it). I still imagine that we’ll do a fair amount of “phone support” via email, but it’ll serve as a way for people to open tickets and (potentially) bump them higher in our support queue, since phone calls (which are “synchronous”) have a sense of urgency that emails (which are “asynchronous”) typically lack.",{"type":3438,"content":3696},[3697],{"type":3012,"content":3698},[3699],{"text":3700,"type":3021},"It got me to thinking… is it good business to make your customers contact you via email or forums only? Isn’t this fine once they realize your online support is great?",{"type":3012,"content":3702},[3703],{"text":3704,"type":3021},"For support, we think (for us, at least) this is absolutely the best way to go. 98% of the time, doing support by phone just doesn’t make sense. This is compounded by the fact that people who prefer to talk over the phone are (generally) not the people who we need to be talking with to fix the problem in the first place. This might be different with others’ users, but we target web developers, who are generally comfortable in forums and email.",{"type":3012,"content":3706},[3707],{"text":3708,"type":3021},"Further, the forum works out really well because of the “long tail” of support. We have people posting on old threads pretty regularly just to say, “Thanks, that’s exactly the problem I was having.” So not only does pushing support to a public forum tend (for us) to be faster, it also allows us to answer a question once instead of two or ten times over the years. Sometimes we’ll take a discussion from private email to the public forum for that exact purpose (which we explain to the user when we request the move).",{"type":3710},"horizontal_rule",{"type":3012,"content":3712},[3713,3717],{"type":3015,"attrs":3714},{"alt":3715,"src":3716,"title":2824},"Old school style bat phone!","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fwhy-we-have-a-public-phone-number.png",{"text":3718,"type":3021},"What are your thoughts on phone support? On vanity numbers? What are your expectations for a modern SaaS? Does it make a difference if it’s project management or time tracking or ecommerce? What monthly fee do you expect to pay before you feel entitled to phone support?",{"type":3012,"content":3720},[3721],{"text":3722,"type":3021},"There are a variety of approaches throughout the SaaS landscape, but we’re happy to offer our phone number to our users if they feel more comfortable reaching out that way. We’d love to know your thoughts.",{"type":3009,"content":3724},[3725],{"type":3012,"content":3726},[3727],{"text":3728,"type":3021},"We recently got an email from Ryan, a long-time FoxyCart user who’s contemplating a shift in his approach to web development and client work. Ryan has spent years with a partner, building high-quality sites for clients with decent budgets. Though this type of work definitely pays the bills, it also requires a fair amount of […]",{"filename":3730,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fwhy-we-have-a-public-phone-number.jpg",[3732],{"name":2871,"created_at":3733,"published_at":3734,"updated_at":3735,"id":3736,"uuid":1798,"content":3737,"slug":3740,"full_slug":2870,"sort_by_date":2824,"position":3741,"tag_list":3742,"is_startpage":2700,"parent_id":3282,"meta_data":2824,"group_id":3743,"first_published_at":3284,"release_id":2824,"lang":2830,"path":2824,"alternates":3744,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:22.032Z","2024-07-26T15:50:52.859Z","2024-07-26T15:50:52.885Z",64356,{"_uid":3738,"name":2871,"component":3278,"description":3739},"f39307be-09f6-4702-8bbb-35c0d69bcc42","Foxy related information, news, and announcements.","culture",30,[],"cf417cbf-9d6f-48bb-8594-5d70c10c0a53",[],"why-we-have-a-public-phone-number","blog\u002Fposts\u002Fwhy-we-have-a-public-phone-number",2160,[],"4a7d2d5f-6184-4564-8851-f23c0f1da3b6","2012-07-27T16:00:00.000Z",[],{"name":3753,"created_at":3754,"published_at":3003,"updated_at":3755,"id":3756,"uuid":2032,"content":3757,"slug":4142,"full_slug":4143,"sort_by_date":2824,"position":4144,"tag_list":4145,"is_startpage":2700,"parent_id":3290,"meta_data":2824,"group_id":4146,"first_published_at":4147,"release_id":2824,"lang":2830,"path":2824,"alternates":4148,"default_full_slug":2824,"translated_slugs":2824},"Follow-Up on Our New Pricing","2023-03-24T17:12:34.956Z","2023-03-24T17:21:18.021Z",64521,{"_uid":3758,"title":3753,"content":3759,"summary":4127,"component":2954,"categories":4133},"88f08d5c-a2ee-48bd-8a11-4b9999e67a23",{"type":3009,"content":3760},[3761,3773,3777,3782,3787,3797,3801,3806,3810,3815,3827,3832,3836,3890,3895,3899,3922,3926,3931,3935,3941,3945,4004,4016,4022,4028,4034,4039,4043,4047,4052,4056,4062,4066,4071,4075,4081,4082,4094,4095,4101,4102,4108,4112,4118,4123],{"type":3012,"content":3762},[3763,3765,3771],{"text":3764,"type":3021},"We’ve received a lot of very helpful feedback (from our very amazing community) about ",{"text":3766,"type":3021,"marks":3767},"our new pricing",[3768],{"type":3041,"attrs":3769},{"href":3770,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fblog\u002Ffoxycarts-new-fair-pricing",{"text":3772,"type":3021}," since we announced it a few weeks ago. Most of it’s been understanding and positive, though there have been many users that have expressed concern about how it’d be received by their clients. Since the last post was so epicly long, we’ll try to keep this one short and to the point.",{"type":3012,"content":3774},[3775],{"text":3776,"type":3021},"(If you read nothing else, make sure you see the pretty and informative graphs below.)",{"type":3027,"attrs":3778,"content":3779},{"level":3029},[3780],{"text":3781,"type":3021},"Changes to our New Pricing Based on Your Feedback",{"type":3027,"attrs":3783,"content":3784},{"level":3065},[3785],{"text":3786,"type":3021},"Merchants with Low Priced Items are Unfairly Hit",{"type":3012,"content":3788},[3789,3791,3795],{"text":3790,"type":3021},"This is something we’d considered prior to announcing the new pricing, and the feedback confirmed our thoughts. At a flat 15¢ or 5¢ transaction fee, merchants selling $0.99 or $5 transactions are hit radically harder than those doing $30 or $100 average transactions. To remedy this, we’ll be making the flat transaction fee percentage-based ",{"text":3792,"type":3021,"marks":3793},"up to",[3794],{"type":3108},{"text":3796,"type":3021}," the maximum amount. On the Standard and Advanced plans, the fee will be 0.5% up to the maximums (15¢ and 5¢ respectively), with a minimum transaction fee of 1¢ (which really only would apply to sub-$2 transactions).",{"type":3012,"content":3798},[3799],{"text":3800,"type":3021},"Also worth mentioning is that we’ll take into account commonly used currencies here, so the calculation for this fee will take into account the currency of the transaction itself.",{"type":3027,"attrs":3802,"content":3803},{"level":3065},[3804],{"text":3805,"type":3021},"Non-Profit Pricing",{"type":3012,"content":3807},[3808],{"text":3809,"type":3021},"This is something that’s come up many times over the years, and with this new pricing we’re happy to offer a 10% discount to not-for-profit entities. This discount applies to all fees, and is available in the admin for stores that have submitted their proof of non-profit status to us.",{"type":3027,"attrs":3811,"content":3812},{"level":3065},[3813],{"text":3814,"type":3021},"Custom SSL Certificate Included in the Advanced Plan",{"type":3012,"content":3816},[3817,3819,3825],{"text":3818,"type":3021},"We’re happy to now include the ",{"text":3820,"type":3021,"marks":3821},"custom SSL certificate",[3822],{"type":3041,"attrs":3823},{"href":3824,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Fcheckout\u002Fcustom-subdomains",{"text":3826,"type":3021}," in the Advanced plan. Because of our costs for the cert (and the IP addresses, security scanning, DNS, and other systems) we can’t bundle this into the Standard plan without increasing the price significantly, so it will remain the only paid upgrade on the Standard plan. (All other upgrades like multi-ship, storage space for downloadables, and etc. is all included, and still unlimited with the new plans.)",{"type":3027,"attrs":3828,"content":3829},{"level":3029},[3830],{"text":3831,"type":3021},"The Feedback and Survey Data",{"type":3012,"content":3833},[3834],{"text":3835,"type":3021},"Overall, the survey responses are very positive to the new plan. Not everybody was thrilled, but almost everybody was very supportive even in their criticism. Many of our users expressed explicit support for the new plans, which was great for us to see, though there were some common threads. Most were discussed above, but we’ll address a few of the others quickly:",{"type":3137,"attrs":3837,"content":3838},{"tight":2700},[3839,3864,3880],{"type":3141,"content":3840},[3841],{"type":3012,"content":3842},[3843,3847,3852,3856,3858,3862],{"text":3844,"type":3021,"marks":3845},"The jump from $15\u002Fmo to $250\u002Fmo is ",[3846],{"type":3173},{"text":3848,"type":3021,"marks":3849},"huge",[3850,3851],{"type":3108},{"type":3173},{"text":3853,"type":3021,"marks":3854},".",[3855],{"type":3173},{"text":3857,"type":3021}," Some users didn’t like the prospect of a variable price from month to month. Others just really felt like there should be a plan in between. At this point we’re going to leave it as is; since all functionality is unlimited at this point, and since ",{"text":3859,"type":3021,"marks":3860},"the price scales gradually",[3861],{"type":3108},{"text":3863,"type":3021}," from $15\u002Fmo to $250\u002Fmo, we’re hoping that improved communication addresses this concern.",{"type":3141,"content":3865},[3866],{"type":3012,"content":3867},[3868,3872,3874,3878],{"text":3869,"type":3021,"marks":3870},"Even $15\u002Fmo is too high for micro-merchants and startups.",[3871],{"type":3173},{"text":3873,"type":3021}," We’d really love to support micro-merchants, and some users suggested things like $10\u002Fmo or even $1 or $3\u002Ftransaction with $0\u002Fmo. Our concern is that merchants without a budget for $15 or $20\u002Fmo probably don’t have the budget to hire a competent web dev, in which case FoxyCart very likely just isn’t the solution for them in the first place. That said, this is something we’ll continue to look at, as we’d rather serve the ",{"text":3875,"type":3021,"marks":3876},"web developer",[3877],{"type":3108},{"text":3879,"type":3021}," with small clients, since that web developer hopefully would eventually grow to serve larger clients that could afford higher monthly fees.",{"type":3141,"content":3881},[3882],{"type":3012,"content":3883},[3884,3888],{"text":3885,"type":3021,"marks":3886},"We need an affiliate program.",[3887],{"type":3173},{"text":3889,"type":3021}," We actually have one, though it’s been targeted mostly to integration developers. We have plans to revamp the affiliate program and add a FoxyCart Partner Network as well, where we could send new and existing users who need assistance from FoxyCart-experienced developers.",{"type":3027,"attrs":3891,"content":3892},{"level":3065},[3893],{"text":3894,"type":3021},"3 Different Surveys for 3 Types of User",{"type":3012,"content":3896},[3897],{"text":3898,"type":3021},"When we sent the email announcing the previous pricing blog post last week, we sent it in three versions:",{"type":3900,"attrs":3901,"content":3903},"ordered_list",{"order":3902,"tight":2700},1,[3904,3910,3916],{"type":3141,"content":3905},[3906],{"type":3012,"content":3907},[3908],{"text":3909,"type":3021},"Admin users for stores doing 100+ transactions\u002Fmo.",{"type":3141,"content":3911},[3912],{"type":3012,"content":3913},[3914],{"text":3915,"type":3021},"Admin users for stores doing 0-100 transactions\u002Fmo.",{"type":3141,"content":3917},[3918],{"type":3012,"content":3919},[3920],{"text":3921,"type":3021},"Admin users for non-live stores (ie. doing no live transactions\u002Fmo).",{"type":3012,"content":3923},[3924],{"text":3925,"type":3021},"We were hoping to glean at least a few insights on the opinions of different types of users, and there’s one piece that sticks out in the responses:",{"type":3027,"attrs":3927,"content":3928},{"level":3065},[3929],{"text":3930,"type":3021},"Flat Monthly Fee v. %-Based Transaction Fee v. Flat Transaction Fee",{"type":3012,"content":3932},[3933],{"text":3934,"type":3021},"The most interesting differences in the survey responses were for question #7:",{"type":3438,"content":3936},[3937],{"type":3012,"content":3938},[3939],{"text":3940,"type":3021},"How do you feel about the following pricing options for FoxyCart?",{"type":3012,"content":3942},[3943],{"text":3944,"type":3021},"Some graphs are below, but the conclusions are:",{"type":3137,"attrs":3946,"content":3947},{"tight":2700},[3948,3964,3974,3984,3998],{"type":3141,"content":3949},[3950],{"type":3012,"content":3951},[3952,3956,3958,3962],{"text":3953,"type":3021,"marks":3954},"New users",[3955],{"type":3173},{"text":3957,"type":3021}," (ie. users that haven’t yet starting paying FoxyCart so aren’t under any existing plan) ",{"text":3959,"type":3021,"marks":3960},"greatly",[3961],{"type":3108},{"text":3963,"type":3021}," prefer tiers by usage (transactions\u002Fmo).",{"type":3141,"content":3965},[3966],{"type":3012,"content":3967},[3968,3972],{"text":3969,"type":3021,"marks":3970},"Existing higher-volume users",[3971],{"type":3173},{"text":3973,"type":3021}," unsurprisingly prefer the current $19\u002Fmo plan, but they also are much more agreeable to tiering by features than by usage.",{"type":3141,"content":3975},[3976],{"type":3012,"content":3977},[3978,3982],{"text":3979,"type":3021,"marks":3980},"Existing lower-volume users",[3981],{"type":3173},{"text":3983,"type":3021}," seem to like and dislike everything pretty much equally.",{"type":3141,"content":3985},[3986],{"type":3012,"content":3987},[3988,3992,3996],{"text":3989,"type":3021,"marks":3990},"ALL current users",[3991],{"type":3173},{"text":3993,"type":3021,"marks":3994},"really",[3995],{"type":3108},{"text":3997,"type":3021}," dislike a %-based transaction fee.",{"type":3141,"content":3999},[4000],{"type":3012,"content":4001},[4002],{"text":4003,"type":3021},"A discount for annual billing is liked by most all.",{"type":3012,"content":4005},[4006,4008,4014],{"text":4007,"type":3021},"The following graphs give a much more tangible idea of just how much more positively “new users” react to a per-transaction pricing structure. Blue is better. Green is worse. (Thanks again to ",{"text":4009,"type":3021,"marks":4010},"AskYourTargetMarket",[4011],{"type":3041,"attrs":4012},{"href":4013,"title":2824},"http:\u002F\u002Faytm.com\u002F",{"text":4015,"type":3021}," for the survey tools and pretty graphs.)",{"type":3012,"content":4017},[4018],{"type":3015,"attrs":4019},{"alt":4020,"src":4021,"title":2824},"FoxyCart Users that haven't gone live yet (chart)","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Ffollow-up-on-our-new-pricing.png",{"type":3012,"content":4023},[4024],{"type":3015,"attrs":4025},{"alt":4026,"src":4027,"title":2824},"FoxyCart Users doing 100+ Transactions\u002FMo (chart)","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Ffollow-up-on-our-new-pricing-1.png",{"type":3012,"content":4029},[4030],{"type":3015,"attrs":4031},{"alt":4032,"src":4033,"title":2824},"FoxyCart Users doing 0-100 Transactions\u002FMo (chart)","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Ffollow-up-on-our-new-pricing-2.png",{"type":3027,"attrs":4035,"content":4036},{"level":3029},[4037],{"text":4038,"type":3021},"Grandfathering In Our Existing Users",{"type":3012,"content":4040},[4041],{"text":4042,"type":3021},"One of the biggest concerns our current users have expressed is that the new pricing is hard to swallow. We understand, and as we mentioned in our previous post, if you want to upgrade to FoxyCart 1.0+ but would like to keep your current plan simply let us know when you’re ready and we’ll grandfather you in.",{"type":3012,"content":4044},[4045],{"text":4046,"type":3021},"(It might be surprising, but most of our higher-volume stores have already contacted us to let us know they want to pay more. No joke. The general consensus is that they now feel they can continue to grow their businesses without needing find a new ecommerce system, as they’re more confident FoxyCart will have the resources required to serve their increasing needs.)",{"type":3027,"attrs":4048,"content":4049},{"level":3029},[4050],{"text":4051,"type":3021},"The $100 Gift Card Winner!",{"type":3012,"content":4053},[4054],{"text":4055,"type":3021},"We tweeted about this a few weeks ago, but Kristin S. in California won the $100 gift card. She also had this to say on the survey she filled out:",{"type":3438,"content":4057},[4058],{"type":3012,"content":4059},[4060],{"text":4061,"type":3021},"I \u003C3 foxycart",{"type":3012,"content":4063},[4064],{"text":4065,"type":3021},"Though we would have given her the award even if she hated us, it did make us smile 🙂",{"type":3027,"attrs":4067,"content":4068},{"level":3029},[4069],{"text":4070,"type":3021},"Some Responses",{"type":3012,"content":4072},[4073],{"text":4074,"type":3021},"Most of the responses were very positive:",{"type":3438,"content":4076},[4077],{"type":3012,"content":4078},[4079],{"text":4080,"type":3021},"I prefer the tiered pricing so that it allows smaller merchants the ability to have a store without high costs and larger merchants to pay according to size.",{"type":3710},{"type":3438,"content":4083},[4084],{"type":3012,"content":4085},[4086,4088,4092],{"text":4087,"type":3021},"We pay $19\u002Fmo, and I don’t feel like I ",{"text":4089,"type":3021,"marks":4090},"deserve",[4091],{"type":3108},{"text":4093,"type":3021}," any support for $19\u002Fmo. I didn’t want to use FoxyCart for $19\u002Fmo because I thought it was too cheap to be a good solution. I thought it was a one-man operation or something. I’m already at the advanced plan level, and it makes me more comfortable to pay that than $19.",{"type":3710},{"type":3438,"content":4096},[4097],{"type":3012,"content":4098},[4099],{"text":4100,"type":3021},"Now that you bring it up, the transaction-based pricing model makes a lot of sense.",{"type":3710},{"type":3438,"content":4103},[4104],{"type":3012,"content":4105},[4106],{"text":4107,"type":3021},"We want you to succeed and prosper. 15 cents per transaction seemed like a lot at first, but it’s actually quite reasonable compared to some other vendors.",{"type":3012,"content":4109},[4110],{"text":4111,"type":3021},"Though as mentioned there were many users that did see the need for a lower priced plan:",{"type":3438,"content":4113},[4114],{"type":3012,"content":4115},[4116],{"text":4117,"type":3021},"I’m happy with what I have but thinking about smaller businesses maybe a sliding scale. It’s hard to commit to even $15\u002Fmonth when you are building a business and don’t have a huge amount of cash flow.",{"type":3027,"attrs":4119,"content":4120},{"level":3029},[4121],{"text":4122,"type":3021},"From Here…",{"type":3012,"content":4124},[4125],{"text":4126,"type":3021},"Thanks again to all of our users who took the time to give us feedback. We’re doing this to make your lives easier, and every piece of feedback is valuable. We’re excited to move forward with FoxyCart, and if there’s anything worthwhile to report on the impact of this pricing change we will blog about it in the future. Our hope is that we can serve more merchants of all size, which will allow us to grow our team and continue to provide innovative solutions to your ecommerce challanges.",{"type":3009,"content":4128},[4129],{"type":3012,"content":4130},[4131],{"text":4132,"type":3021},"We’ve received a lot of very helpful feedback (from our very amazing community) about our new pricing since we announced it a few weeks ago. Most of it’s been understanding and positive, though there have been many users that have expressed concern about how it’d be received by their clients. Since the last post was so […]",[4134,4138],{"name":2871,"created_at":3733,"published_at":3734,"updated_at":3735,"id":3736,"uuid":1798,"content":4135,"slug":3740,"full_slug":2870,"sort_by_date":2824,"position":3741,"tag_list":4136,"is_startpage":2700,"parent_id":3282,"meta_data":2824,"group_id":3743,"first_published_at":3284,"release_id":2824,"lang":2830,"path":2824,"alternates":4137,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3738,"name":2871,"component":3278,"description":3739},[],[],{"name":2736,"created_at":3273,"published_at":3003,"updated_at":3274,"id":3275,"uuid":1807,"content":4139,"slug":3280,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":4140,"is_startpage":2700,"parent_id":3282,"meta_data":2824,"group_id":3283,"first_published_at":3284,"release_id":2824,"lang":2830,"path":2824,"alternates":4141,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3277,"name":2736,"component":3278,"description":3279},[],[],"follow-up-on-our-new-pricing","blog\u002Fposts\u002Ffollow-up-on-our-new-pricing",460,[],"a10c1966-229c-40b4-8a9d-4b8524b432f8","2012-07-19T16:37:00.000Z",[],{"name":4150,"created_at":4151,"published_at":3003,"updated_at":4152,"id":4153,"uuid":2188,"content":4154,"slug":4344,"full_slug":4345,"sort_by_date":2824,"position":4346,"tag_list":4347,"is_startpage":2700,"parent_id":3290,"meta_data":2824,"group_id":4348,"first_published_at":4349,"release_id":2824,"lang":2830,"path":2824,"alternates":4350,"default_full_slug":2824,"translated_slugs":2824},"Is Your Shopping Cart Like the Tail Wagging the Dog?","2023-03-24T17:12:35.706Z","2023-03-24T17:21:00.643Z",64522,{"_uid":4155,"title":4150,"content":4156,"summary":4322,"component":2954,"categories":4328},"4e52ef64-5170-4d1a-a472-75a7f690bffa",{"type":3009,"content":4157},[4158,4172,4188,4193,4197,4202,4212,4233,4243,4248,4269,4274,4291,4303,4313,4318],{"type":3012,"content":4159},[4160,4164,4168],{"text":4161,"type":3021,"marks":4162},"We invited the E-business Coach, Patrick Pitman, to explore how niche merchants thrive amongst the Internet’s biggest retailers? FoxyCart enables anyone to easily, securely sell online. We’ve found in Patrick someone who similarly champions ecommerce entrepreneurs. But given our tools, how do you compete and ",[4163],{"type":3108},{"text":3310,"type":3021,"marks":4165},[4166,4167],{"type":3108},{"type":3173},{"text":4169,"type":3021,"marks":4170},"? Here’s part 1 in an occasional series…",[4171],{"type":3108},{"type":3012,"content":4173},[4174,4176,4180,4182,4186],{"text":4175,"type":3021},"If you’re a niche merchant, you’re selling something unusual, uncommon. Maybe you make and sell in small batches, or deliver in a way that’s not available elsewhere. What if your niche status changed how you operate your ecommerce website — even the tools with which you build it? An idea: celebrate the fact that only someone special like you could bring your products to market! Feature that special expertise when building your ecommerce website, in how shoppers learn about your selection! Tap into the passion that inspired your expertise and share this on the pages of your website! In short, cherish the specialness that can’t be found in the big box stores, online or off — and then ",{"text":4177,"type":3021,"marks":4178},"tell website visitors and subscribers all about it",[4179],{"type":3173},{"text":4181,"type":3021},"… This is why ",{"text":4183,"type":3021,"marks":4184},"publishing",[4185],{"type":3173},{"text":4187,"type":3021}," matters so much to the niche ecommerce merchant. Let me explain…",{"type":3027,"attrs":4189,"content":4190},{"level":3065},[4191],{"text":4192,"type":3021},"Your story is better than ‘sale’",{"type":3012,"content":4194},[4195],{"text":4196,"type":3021},"If you unconsciously emulate the unsophisticated tactics of Main Street, or the big dog retailer tactics you see on TV, you’ll likely settle for shouting ‘sale’. To shout ‘sale’ is the kind of message that fits nicely on a window sign, or in 30 second radio or TV spot. It’s a short and universally understood story. But you, as a niche ecommerce merchant, have a world of possible online buyers to draw from, unlike the desperate Main Street proprietor. And you, as a niche ecommerce merchant, ought not aim to make it up on volume with big financing; you’re unlike the big dog, mass retailers who advertise on TV. Instead, you can tell a different story, a longer story, a better story than ‘sale’.",{"type":3027,"attrs":4198,"content":4199},{"level":3065},[4200],{"text":4201,"type":3021},"More like a ‘novel’ than an ‘ad’",{"type":3012,"content":4203},[4204,4206,4210],{"text":4205,"type":3021},"Here’s a ",{"text":4207,"type":3021,"marks":4208},"beautiful thing about ecommerce",[4209],{"type":3108},{"text":4211,"type":3021},": it can be a long-form message. It’s a medium that lends itself to longer (or more) stories. In an ecommerce context, you aren’t limited to shouting ‘sale’ in 30 seconds or on a sign. Instead, you can:",{"type":3137,"attrs":4213,"content":4214},{"tight":2700},[4215,4221,4227],{"type":3141,"content":4216},[4217],{"type":3012,"content":4218},[4219],{"text":4220,"type":3021},"explain what makes you wonderfully unusual in a hundred ways; visitors can read about it, listen to it, watch it.",{"type":3141,"content":4222},[4223],{"type":3012,"content":4224},[4225],{"text":4226,"type":3021},"reel in customers over time with emails; send stories they look forward to opening.",{"type":3141,"content":4228},[4229],{"type":3012,"content":4230},[4231],{"text":4232,"type":3021},"Social media can show credibility among your customers’ peers; feature customer stories as ‘social proof’.",{"type":3012,"content":4234},[4235,4237,4241],{"text":4236,"type":3021},"The path to profitable niche retailing online is paved not with shouting ‘sale’, but with stories. The best stories become ones we want to live out ourselves, that we want to buy into. Want a vision to aim for? Imagine customers saving up, lining up, to become part of your story, and paying full price for the privilege. Imagine how your website might be organized if that were its objective. I work with a company owner who described his retail-direct manufacturing business as an unfolding ",{"text":4238,"type":3021,"marks":4239},"novel",[4240],{"type":3173},{"text":4242,"type":3021},". I love that, and learn from it. Any entrepreneur’s company can feel like a dramatic saga at times, as you might imagine a novel to be, but this guy was talking about the conversation he was having with customers. In essence, he’s describing himself as a story-teller.",{"type":3027,"attrs":4244,"content":4245},{"level":3065},[4246],{"text":4247,"type":3021},"Telling stories we want to buy into",{"type":3012,"content":4249},[4250,4252,4255,4257,4261,4263,4267],{"text":4251,"type":3021},"Others might call it ‘content marketing’ to describe this company’s activities, but the owner knows none of that jargon. He just intuitively recognized the significance of spinning tales that his customers wanted to be caught up in, and holding a little back so they want more. Customers wanted to read all about it, to his chagrin. They root for his success. And when their package arrives, they open it up feeling like they know something others don’t. They buy having recognized and reached for the niche difference through stories. This merchant’s word to describe ‘it’ was ",{"text":4238,"type":3021,"marks":4253},[4254],{"type":3108},{"text":4256,"type":3021},", but another word might be ",{"text":4258,"type":3021,"marks":4259},"publisher",[4260],{"type":3108},{"text":4262,"type":3021},". Nevertheless, a narrative runs through all products, their origins, their manufacture, and on through customers’ experiences using them. The website, unbounded by word count or page length or printing costs, chronicles these adventures. How does it work? Prospective customers read \u002F watch \u002F listen and then save up to buy and join the story. The brand’s story, and the owner’s ability ",{"text":4264,"type":3021,"marks":4265},"to deliver on its promises",[4266],{"type":3108},{"text":4268,"type":3021},", drives the online business to continued growth.",{"type":3027,"attrs":4270,"content":4271},{"level":3065},[4272],{"text":4273,"type":3021},"Publishing stories comes first",{"type":3012,"content":4275},[4276,4278,4282,4284,4289],{"text":4277,"type":3021},"Which is where ",{"text":4279,"type":3021,"marks":4280},"FoxyCart",[4281],{"type":3173},{"text":4283,"type":3021}," comes into perspective: it responds to VISA’s mandate for security but flexibly sits atop whatever website publishing platform suits the merchant’s story-telling needs. FoxyCart complements a content management system. The cart (in all its integrity \u002F security) is there when you need it, but doesn’t run the show. The “content is king” refrain may be something you’ve heard before but it holds true for niche merchants, too. A ",{"text":3366,"type":3021,"marks":4285},[4286],{"type":3041,"attrs":4287},{"href":4288,"title":2824},"http:\u002F\u002Fwww.e-businesscoach.com\u002Fzero-course\u002F",{"text":4290,"type":3021}," blurs the distinction between merchant and publisher. Publisher? Novel? The term is no matter, but a story must play itself out on the pages of your website. WordPress’ ascendancy in the website-building world shows how people recognize the power of the publisher. We are all self-publishers now. Content really is king.",{"type":3438,"content":4292},[4293],{"type":3012,"content":4294},[4295,4297,4301],{"text":4296,"type":3021},"And—",{"text":4298,"type":3021,"marks":4299},"and this is the important part",[4300],{"type":3108},{"text":4302,"type":3021},"—I love the fact that you can have a secure ecommerce site with FoxyCart riding atop WordPress—or any other more suitable content management system.",{"type":3012,"content":4304},[4305,4307,4311],{"text":4306,"type":3021},"I love how with this arrangement of ecommerce tools, ",{"text":4308,"type":3021,"marks":4309},"the dog wags the tail",[4310],{"type":3173},{"text":4312,"type":3021},", as it should. Too often the tail (PCI compliance, cart features, etc.) wags the dog (the story, the romance, the branding).",{"type":3027,"attrs":4314,"content":4315},{"level":3065},[4316],{"text":4317,"type":3021},"Romance the customer, then get their card",{"type":3012,"content":4319},[4320],{"text":4321,"type":3021},"Security mandates can drive merchants into PCI-certified catalog and cart systems that are not oriented towards publishing. While such systems can help you choose size \u002F color and sort across categories, (and then collect a credit card securely), damned if you can get them to serve up a novel’s worth of customer-romancing stories. That’s why shopping carts must take a back seat to publishing.",{"type":3009,"content":4323},[4324],{"type":3012,"content":4325},[4326],{"text":4327,"type":3021},"We invited the E-business Coach, Patrick Pitman, to explore how niche merchants thrive amongst the Internet’s biggest retailers? FoxyCart enables anyone to easily, securely sell online. We’ve found in Patrick someone who similarly champions ecommerce entrepreneurs. But given our tools, how do you compete and thrive? Here’s part 1 in an occasional series… If you’re […]",[4329,4333],{"name":2854,"created_at":3538,"published_at":3003,"updated_at":3539,"id":3540,"uuid":1792,"content":4330,"slug":3544,"full_slug":2853,"sort_by_date":2824,"position":3545,"tag_list":4331,"is_startpage":2700,"parent_id":3282,"meta_data":2824,"group_id":3547,"first_published_at":3284,"release_id":2824,"lang":2830,"path":2824,"alternates":4332,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3542,"name":2854,"component":3278,"description":3543},[],[],{"name":2865,"created_at":4334,"published_at":3003,"updated_at":4335,"id":4336,"uuid":1804,"content":4337,"slug":4340,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":4341,"is_startpage":2700,"parent_id":3282,"meta_data":2824,"group_id":4342,"first_published_at":3284,"release_id":2824,"lang":2830,"path":2824,"alternates":4343,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:23.525Z","2023-03-24T17:17:35.456Z",64358,{"_uid":4338,"name":2865,"component":3278,"description":4339},"24be14a7-ad23-4a00-afce-6bcffc9113cc","Marketing advice for merchants, developers, and designers.","marketing",[],"5a0230b1-f01f-4152-8cb7-cecf8f7c34b1",[],"is-your-shopping-cart-like-the-tail-wagging-the-dog","blog\u002Fposts\u002Fis-your-shopping-cart-like-the-tail-wagging-the-dog",980,[],"9ca1d8cd-2ea1-46af-bb2f-42b6efe99aea","2012-06-29T07:18:16.000Z",[],{"name":4352,"created_at":4353,"published_at":3003,"updated_at":4354,"id":4355,"uuid":2059,"content":4356,"slug":4874,"full_slug":4875,"sort_by_date":2824,"position":4876,"tag_list":4877,"is_startpage":2700,"parent_id":3290,"meta_data":2824,"group_id":4878,"first_published_at":4879,"release_id":2824,"lang":2830,"path":2824,"alternates":4880,"default_full_slug":2824,"translated_slugs":2824},"FoxyCart’s New, Fair Pricing","2023-03-24T17:12:36.511Z","2023-03-24T17:21:15.065Z",64523,{"_uid":4357,"title":4352,"content":4358,"summary":4859,"component":2954,"categories":4865},"126bfb70-167b-45ea-a917-5ff5cfa745f7",{"type":3009,"content":4359},[4360,4364,4374,4378,4383,4388,4403,4407,4417,4594,4598,4602,4607,4625,4635,4639,4643,4644,4649,4661,4672,4684,4688,4709,4713,4718,4753,4757,4762,4766,4771,4775,4793,4798,4802,4812,4816,4828,4833,4837,4841,4846,4850,4855],{"type":3012,"content":4361},[4362],{"text":4363,"type":3021},"As we prepare to release the next version of FoxyCart, we’re excited to share with you some changes we’re making to our pricing.",{"type":3012,"content":4365},[4366,4368,4372],{"text":4367,"type":3021},"This blog post contains two parts. The first (“The New Pricing…”) introduces the new plans, while the second (“…And the Reasons Behind It”) describes ",{"text":4369,"type":3021,"marks":4370},"why",[4371],{"type":3108},{"text":4373,"type":3021}," we’re changing things up and what we’ve learned along the way.",{"type":3012,"content":4375},[4376],{"text":4377,"type":3021},"If you have any questions at all after reading through this, please let us know. We’re here to help.",{"type":3027,"attrs":4379,"content":4380},{"level":3029},[4381],{"text":4382,"type":3021},"The New Pricing…",{"type":3027,"attrs":4384,"content":4385},{"level":3065},[4386],{"text":4387,"type":3021},"Our New Pricing, As Fair As Possible",{"type":3012,"content":4389},[4390,4392,4396,4398,4402],{"text":4391,"type":3021},"We’ve spent years (we started in 2009) discussing various approaches to pricing, and we’ve finally come up with an approach that we feel is fair to all our users. Rather than have a complicated pricing matrix that places arbitrary restrictions on things like bandwidth, downloadable storage space, # of products, # of admin users, # of coupons, # of subscriptions, or anything else, we’re focusing on what probably matters most: ",{"text":4393,"type":3021,"marks":4394},"the transaction",[4395],{"type":3173},{"text":4397,"type":3021},". And we’re making everything else ",{"text":4399,"type":3021,"marks":4400},"unlimited",[4401],{"type":3108},{"text":3853,"type":3021},{"type":3012,"content":4404},[4405],{"text":4406,"type":3021},"We’d love feedback, but we think it’s fair for a merchant doing 100 transactions\u002Fmonth to pay less than a merchant doing 1,000, and for that merchant to pay less than a merchant doing 10,000. We feel this is a solid foundation on which to approach pricing, and it’s allowed us to rethink what’s important to us and to you. This pricing will result in higher prices for some users (should they choose to upgrade and adopt the new pricing), but it will result in lower prices for many, many more users.",{"type":3012,"content":4408},[4409,4415],{"text":4410,"type":3021,"marks":4411},"Here are the new plans.",[4412],{"type":3041,"attrs":4413},{"href":4414,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fnew-pricing",{"text":4416,"type":3021}," Please let us know what you think of them in the comments below:",{"type":3137,"attrs":4418,"content":4419},{"tight":2700},[4420,4478,4513,4548,4577],{"type":3141,"content":4421},[4422,4428],{"type":3012,"content":4423},[4424],{"text":4425,"type":3021,"marks":4426},"All plans now include unlimited:",[4427],{"type":3173},{"type":3137,"attrs":4429,"content":4430},{"tight":2700},[4431,4437,4443,4449,4455,4461,4467,4472],{"type":3141,"content":4432},[4433],{"type":3012,"content":4434},[4435],{"text":4436,"type":3021},"Downloadable storage space (previously $20\u002FGB\u002Fmo)",{"type":3141,"content":4438},[4439],{"type":3012,"content":4440},[4441],{"text":4442,"type":3021},"Multiship (previously $10\u002Fmo)",{"type":3141,"content":4444},[4445],{"type":3012,"content":4446},[4447],{"text":4448,"type":3021},"ZIP Code based tax rate lookups (v1.0; we were planning on charging extra for this)",{"type":3141,"content":4450},[4451],{"type":3012,"content":4452},[4453],{"text":4454,"type":3021},"Twig template language support (v1.0; we were planning on charging extra for this)",{"type":3141,"content":4456},[4457],{"type":3012,"content":4458},[4459],{"text":4460,"type":3021},"Coupons",{"type":3141,"content":4462},[4463],{"type":3012,"content":4464},[4465],{"text":4466,"type":3021},"Bandwidth",{"type":3141,"content":4468},[4469],{"type":3012,"content":4470},[4471],{"text":2778,"type":3021},{"type":3141,"content":4473},[4474],{"type":3012,"content":4475},[4476],{"text":4477,"type":3021},"Everything else you’ve come to expect from FoxyCart",{"type":3141,"content":4479},[4480,4486],{"type":3012,"content":4481},[4482],{"text":4483,"type":3021,"marks":4484},"The Standard Plan",[4485],{"type":3173},{"type":3137,"attrs":4487,"content":4488},{"tight":2700},[4489,4495,4501,4507],{"type":3141,"content":4490},[4491],{"type":3012,"content":4492},[4493],{"text":4494,"type":3021},"$15\u002Fmo (paid annually) or $20\u002Fmo (paid monthly)",{"type":3141,"content":4496},[4497],{"type":3012,"content":4498},[4499],{"text":4500,"type":3021},"100 transactions\u002Fmonth included",{"type":3141,"content":4502},[4503],{"type":3012,"content":4504},[4505],{"text":4506,"type":3021},"15¢ per transaction thereafter",{"type":3141,"content":4508},[4509],{"type":3012,"content":4510},[4511],{"text":4512,"type":3021},"Forum and email support",{"type":3141,"content":4514},[4515,4521],{"type":3012,"content":4516},[4517],{"text":4518,"type":3021,"marks":4519},"The Advanced Plan",[4520],{"type":3173},{"type":3137,"attrs":4522,"content":4523},{"tight":2700},[4524,4530,4536,4542],{"type":3141,"content":4525},[4526],{"type":3012,"content":4527},[4528],{"text":4529,"type":3021},"$250\u002Fmo (paid annually) or $300\u002Fmo (paid monthly)",{"type":3141,"content":4531},[4532],{"type":3012,"content":4533},[4534],{"text":4535,"type":3021},"1,000 transactions\u002Fmonth included",{"type":3141,"content":4537},[4538],{"type":3012,"content":4539},[4540],{"text":4541,"type":3021},"5¢ per transaction thereafter",{"type":3141,"content":4543},[4544],{"type":3012,"content":4545},[4546],{"text":4547,"type":3021},"Forum, email, phone, and live chat support",{"type":3141,"content":4549},[4550,4556],{"type":3012,"content":4551},[4552],{"text":4553,"type":3021,"marks":4554},"The Enterprise Plan",[4555],{"type":3173},{"type":3137,"attrs":4557,"content":4558},{"tight":2700},[4559,4565,4571],{"type":3141,"content":4560},[4561],{"type":3012,"content":4562},[4563],{"text":4564,"type":3021},"Starting at $2000\u002Fmo, annual or quarterly billing only",{"type":3141,"content":4566},[4567],{"type":3012,"content":4568},[4569],{"text":4570,"type":3021},"Flexible transaction limits and fees",{"type":3141,"content":4572},[4573],{"type":3012,"content":4574},[4575],{"text":4576,"type":3021},"Custom support options, Terms of Service, SLAs, failover solutions, and other functionality as needed",{"type":3141,"content":4578},[4579,4585],{"type":3012,"content":4580},[4581],{"text":4582,"type":3021,"marks":4583},"The only add-on is:",[4584],{"type":3173},{"type":3137,"attrs":4586,"content":4587},{"tight":2700},[4588],{"type":3141,"content":4589},[4590],{"type":3012,"content":4591},[4592],{"text":4593,"type":3021},"The Custom Subdomain SSL, which will be $100\u002Fyr (up from $90), and will only be available to stores paying annually. This makes more sense to us, and should simplify the billing (and SSL authorizing) significantly.",{"type":3012,"content":4595},[4596],{"text":4597,"type":3021},"We know that a per transaction fee might be a turnoff for some, but it’s the most equitable way we could think of to ensure that we don’t end up with “micro” merchants subsidizing the small, medium, and large businesses that use FoxyCart. Our hope is that we can clearly communicate our intent with this pricing, which is to provide the most powerful ecommerce platform available, at the best value for merchants from micro and enterprise.",{"type":3012,"content":4599},[4600],{"text":4601,"type":3021},"What do you think? Please let us know. This isn’t set in stone, but we’re excited about it and want to make sure it makes sense for you as well.",{"type":3027,"attrs":4603,"content":4604},{"level":3065},[4605],{"text":4606,"type":3021},"How the New Pricing Will Work, and Who Will Get It?",{"type":3012,"content":4608},[4609,4613,4619,4623],{"text":4610,"type":3021,"marks":4611},"Every FoxyCart user prior to ",[4612],{"type":3173},{"text":4614,"type":3021,"marks":4615},"v1.0",[4616,4617],{"type":3173},{"type":3041,"attrs":4618},{"href":3043,"title":2824},{"text":4620,"type":3021,"marks":4621}," will keep their current pricing while they are on their current (pre-1.0) version.",[4622],{"type":3173},{"text":4624,"type":3021}," So if you’re currently paying $15\u002Fmo or $19\u002Fmo, you can keep that so long as you remain on your current version. On upgrading to v1.0 you’ll be given the choice of selecting one of the new pricing plans. (If this is a problem for you, let us know and we may be able to provide the legacy pricing moving forward.)",{"type":3012,"content":4626},[4627,4629,4633],{"text":4628,"type":3021},"So, again: Whatever your current plan, you can continue with it (indefinitely) on all pre-1.0 versions. ",{"text":4630,"type":3021,"marks":4631},"For the average FoxyCart user, upgrading will either save them $48\u002Fyr (if paid annually) or cost them $12\u002Fyr (if moving from $19\u002Fmo to $20\u002Fmo).",[4632],{"type":3173},{"text":4634,"type":3021}," We hope you consider this as fair as we think it is.",{"type":3012,"content":4636},[4637],{"text":4638,"type":3021},"If you select an annual billing plan, any transaction fees will be charged monthly, which is relatively common for annual billing agreements. This will avoid a situation where you could be hit all at once for 12 months worth of transaction fees.",{"type":3012,"content":4640},[4641],{"text":4642,"type":3021},"The new pricing will be available as soon as our next release goes into public beta, which should be no more than a few weeks from here. (It’s currently in private beta for our integration partners, so they can ensure their systems are fully compatible when we make it publicly accessible.)",{"type":3710},{"type":3027,"attrs":4645,"content":4646},{"level":3029},[4647],{"text":4648,"type":3021},"…And the Reasons Behind It",{"type":3012,"content":4650},[4651,4653,4659],{"text":4652,"type":3021},"We’ve had the pleasure over the years of serving merchants from brand-new businesses to established national brands, and everything in between.  We started in 2007 with a single one-size-fits-all price of $15\u002Fmo, and it supported the organic growth that allowed us to prove the concept.  A few years later (",{"text":4654,"type":3021,"marks":4655},"Feb, 2010",[4656],{"type":3041,"attrs":4657},{"href":4658,"title":2824},"http:\u002F\u002Fforum.foxycart.com\u002Fdiscussion\u002F2233\u002Fupcoming-foxycart-pricing-changes\u002Fp1",{"text":4660,"type":3021},") we raised our price to $19\u002Fmo for a few reasons.",{"type":3012,"content":4662},[4663,4665,4671],{"text":4664,"type":3021},"First, at that point we were experiencing some growing pains as we were being used by larger merchants putting more strain on our systems.  We had a few instances where a single merchant’s good publicity seriously impacted our ability to keep our systems up for all of our users.  The price increase was meant to provide us with a little extra revenue to make significant improvements to our infrastructure.  And, a few years later, it has ",{"text":4666,"type":3021,"marks":4667},"allowed us to do so",[4668],{"type":3041,"attrs":4669},{"href":4670,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Finfrastructure",{"text":3853,"type":3021},{"type":3012,"content":4673},[4674,4676,4682],{"text":4675,"type":3021},"Second, we wanted to encourage our ",{"text":4677,"type":3021,"marks":4678},"integration developers",[4679],{"type":3041,"attrs":4680},{"href":4681,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Fintegrations",{"text":4683,"type":3021}," by providing an affiliate program, and adding a few dollars to our $15\u002Fmo price allowed us to do that.  (It should be noted that we’re a self-funded company, so when we talk about “our revenue” we’re talking about our ability to pay for our costs, like our systems and our teams’ salaries.  We’re not out to drive up our valuation so we can be bought out.  We’re in this to provide you with the best ecommerce platform available in a responsible and sustainable way.)",{"type":3012,"content":4685},[4686],{"text":4687,"type":3021},"In both of those counts, the $19\u002Fmo price seems to have worked out. In hindsight, however, we think we could have better served our different types.",{"type":3137,"attrs":4689,"content":4690},{"tight":2700},[4691,4697,4703],{"type":3141,"content":4692},[4693],{"type":3012,"content":4694},[4695],{"text":4696,"type":3021},"We should have done multiple tiers instead of continuing the one-size-fits-all approach. We’d already had experiences with a single store taking considerably more resources than the rest of our users put together. So we should have thought of this, but we didn’t take this approach.",{"type":3141,"content":4698},[4699],{"type":3012,"content":4700},[4701],{"text":4702,"type":3021},"$19 is an absolutely horrible price. Everybody, from bloggers to Twitter users to people calling, say things like, “So FoxyCart is just $20\u002Fmo, right?” $19.99 or $20 or anything other than flat $19 probably would have been better, since huge numbers of people seemed to just assume it was $20 anyway.",{"type":3141,"content":4704},[4705],{"type":3012,"content":4706},[4707],{"text":4708,"type":3021},"For a large number of our users doing very few transactions a month, the move from $15 to $19 seemed to be big enough to discourage using FoxyCart. Our signups did drop as a result of this price increase.",{"type":3012,"content":4710},[4711],{"text":4712,"type":3021},"We knew we had to fix these problems, and even hired a pricing consultant in 2009 to help us work through some of these issues. But we’ve always erred on the side of serving our users by adding and improving features, and we never felt 100% confident in any of the pricing changes we’d worked out.",{"type":3027,"attrs":4714,"content":4715},{"level":3029},[4716],{"text":4717,"type":3021},"The Problem with Our “One Size Fits All” Pricing",{"type":3012,"content":4719},[4720,4722,4727,4729,4735,4737,4743,4745,4751],{"text":4721,"type":3021},"With our ",{"text":4723,"type":3021,"marks":4724},"v1.0 release",[4725],{"type":3041,"attrs":4726},{"href":3043,"title":2824},{"text":4728,"type":3021},", our ",{"text":4730,"type":3021,"marks":4731},"growing team",[4732],{"type":3041,"attrs":4733},{"href":4734,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Four-story#h_our_team",{"text":4736,"type":3021},", our new API, ",{"text":4738,"type":3021,"marks":4739},"our new website",[4740],{"type":3041,"attrs":4741},{"href":4742,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fblog\u002Four-new-website-or-how-it-took-us-two-years-to-launch",{"text":4744,"type":3021},", and our approaching ",{"text":4746,"type":3021,"marks":4747},"Visa CISP Level 1 Service Provider",[4748],{"type":3041,"attrs":4749},{"href":4750,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Fsecurity\u002Fpci-dss-compliance",{"text":4752,"type":3021}," registration, 2012 is promising to be our most exciting year ever. And with that comes a growing realization that our current one-size-fits-all pricing approach just doesn’t seem fair, to us or to our users.",{"type":3012,"content":4754},[4755],{"text":4756,"type":3021},"The single biggest point of unfairness, in our opinion, is that we have many, many merchants doing 1 or 5 or 10 transactions a month.  They’re paying the same price as those merchants doing 100 or 500 or 5,000 transactions a month. The small businesses are subsidizing the large. Nobody wants that. As we continue to add features (like getting ready to turn on our hot failover environment in Arizona), we have to ask ourselves, “Who is this for? The people that get a few sales a month, or the people that get a few sales a minute?” The answer is clear, but the current price doesn’t reflect the very robust and advanced system we’re offering.",{"type":3027,"attrs":4758,"content":4759},{"level":3029},[4760],{"text":4761,"type":3021},"So, What to Do?",{"type":3012,"content":4763},[4764],{"text":4765,"type":3021},"Because this has been such a long and winding road for us, and because pricing is something that almost all of our users deal with at one point or another, we want to provide a little more info on how we’ve arrived where we have with the above plans.",{"type":3027,"attrs":4767,"content":4768},{"level":3065},[4769],{"text":4770,"type":3021},"Differentiating Through Simplified Pricing",{"type":3012,"content":4772},[4773],{"text":4774,"type":3021},"One thing you’ll notice if you look at pretty much any of our competitors is a pricing structure with 4-5 tiers, each differentiated from the others with at least 4+ restrictions. Most common are the # of SKUs, # of admin users, bandwidth, and storage space. FoxyCart, however, is unlike any other system in that it’s not a turnkey, all-in-one solution. So we wanted our pricing to reflect this difference when a new visitor sees our pricing page. By focusing the pricing on the transaction itself it helps clarify that FoxyCart deals with the checkout process, and not the website.",{"type":3012,"content":4776},[4777,4779,4785,4787,4791],{"text":4778,"type":3021},"(We want to publicly thank ",{"text":4780,"type":3021,"marks":4781},"Patrick Pitman",[4782],{"type":3041,"attrs":4783},{"href":4784,"title":2824},"http:\u002F\u002Fe-businesscoach.com\u002F",{"text":4786,"type":3021},", an ecommerce business consultant who helped drive this point home. Prior to our discussions with Patrick we’d planned on 5 tiers, and limiting things like coupons, subscriptions, downloadables, and other functionality. We’re much happier with the simplified tiers and unlimited functionality. Patrick may be guest blogging in the future, so ",{"text":3199,"type":3021,"marks":4788},[4789],{"type":3041,"attrs":4790},{"href":3203,"title":2824},{"text":4792,"type":3021},".)",{"type":3027,"attrs":4794,"content":4795},{"level":3065},[4796],{"text":4797,"type":3021},"Don’t Make Me Think (About Which Tier Is Right For Me)",{"type":3012,"content":4799},[4800],{"text":4801,"type":3021},"With a ‘normal’ pricing matrix it forces you, the customer, to think hard about what plan fits your needs. Usually you can’t find one that matches exactly what you’re looking for. Do you need 1GB or 2GB of storage space? Is 1 admin account ok or will you need 3?  Can you limit the number of products to 50 in order to save $15\u002Fmo, when you really need 60?  Etc., etc., etc.",{"type":3012,"content":4803},[4804,4806,4810],{"text":4805,"type":3021},"With our new approach, our hope is that it’s immediately clear to you, the visitor, which tier you fit in. If $250\u002Fmo sounds like a lot of money to run your ecommerce business, then clearly you’d be better served by the Standard plan. If, on the other hand, you’re doing thousands of dollars a day in sales, the Advanced or Enterprise plans probably are more in line with what you can afford (and in some cases, ",{"text":4807,"type":3021,"marks":4808},"expect and want",[4809],{"type":3108},{"text":4811,"type":3021},") to pay.",{"type":3012,"content":4813},[4814],{"text":4815,"type":3021},"But the important thing is that you don’t lose anything by choosing the $15\u002Fmo plan instead (except perhaps live support options if you really need them). Every plan gets full FoxyCart functionality. And our hope is that every merchant gets that full power at a price that makes sense according to their usage.",{"type":3012,"content":4817},[4818,4820,4826],{"text":4819,"type":3021},"(Btw, if you haven’t read Steve Krug’s ",{"text":4821,"type":3021,"marks":4822},"Don’t Make Me Think",[4823],{"type":3041,"attrs":4824},{"href":4825,"title":2824},"http:\u002F\u002Fsensible.com\u002Fdmmt.html",{"text":4827,"type":3021},", go buy it now. We’ll wait 🙂",{"type":3027,"attrs":4829,"content":4830},{"level":3065},[4831],{"text":4832,"type":3021},"Freemium?",{"type":3012,"content":4834},[4835],{"text":4836,"type":3021},"Though we haven’t written it off entirely, having a free offering isn’t something in the current plans. We may blog more about that down the road, as it’s a very interesting topic, but for now it’s not something we could confidently roll out.",{"type":3012,"content":4838},[4839],{"text":4840,"type":3021},"In case you’re thinking, “Yeah, sure, you just want to lock people into FoxyCart before they can change their mind,” it’s worth noting that we’ll continue our unlimited “free during development” approach (you don’t have to pay until you’re ready to turn on a live payment gateway and collect real money from real customers), so nobody should feel pressured to pay for their FoxyCart before they’re absolutely sure it’s the best fit for them.",{"type":3027,"attrs":4842,"content":4843},{"level":3065},[4844],{"text":4845,"type":3021},"Annual Pricing Discounts",{"type":3012,"content":4847},[4848],{"text":4849,"type":3021},"This is something that people have asked us about for years, and we’ve done occasionally when people have been persistent, but we’re making it official. We’re not sure how many people will take advantage of the steep discount on the annual billing, but we consider ourselves to be a long-term partner with every FoxyCart user we have, and annual pricing makes this long-term expectation more tangible.",{"type":3027,"attrs":4851,"content":4852},{"level":3029},[4853],{"text":4854,"type":3021},"The Future of FoxyCart’s Pricing",{"type":3012,"content":4856},[4857],{"text":4858,"type":3021},"Please let us know your thoughts here. We’ve spent years getting to this point, and we’re very hopeful that this approach will allow us to provide better value to more users than ever before. We’ll blog about the impact of this change whether positive or negative, but we’re optimistic, and thankful to have the community we do to give us honest feedback about our successes and failures.",{"type":3009,"content":4860},[4861],{"type":3012,"content":4862},[4863],{"text":4864,"type":3021},"As we prepare to release the next version of FoxyCart, we’re excited to share with you some changes we’re making to our pricing. This blog post contains two parts. The first (“The New Pricing…”) introduces the new plans, while the second (“…And the Reasons Behind It”) describes why we’re changing things up and what […]",[4866,4870],{"name":2871,"created_at":3733,"published_at":3734,"updated_at":3735,"id":3736,"uuid":1798,"content":4867,"slug":3740,"full_slug":2870,"sort_by_date":2824,"position":3741,"tag_list":4868,"is_startpage":2700,"parent_id":3282,"meta_data":2824,"group_id":3743,"first_published_at":3284,"release_id":2824,"lang":2830,"path":2824,"alternates":4869,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3738,"name":2871,"component":3278,"description":3739},[],[],{"name":2736,"created_at":3273,"published_at":3003,"updated_at":3274,"id":3275,"uuid":1807,"content":4871,"slug":3280,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":4872,"is_startpage":2700,"parent_id":3282,"meta_data":2824,"group_id":3283,"first_published_at":3284,"release_id":2824,"lang":2830,"path":2824,"alternates":4873,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3277,"name":2736,"component":3278,"description":3279},[],[],"foxycarts-new-fair-pricing","blog\u002Fposts\u002Ffoxycarts-new-fair-pricing",550,[],"d6c0e2cb-ccef-4fa0-ad5e-c63c767b2f8c","2012-06-19T18:50:00.000Z",[],{"name":3032,"created_at":4882,"published_at":3003,"updated_at":4883,"id":4884,"uuid":2437,"content":4885,"slug":5066,"full_slug":5067,"sort_by_date":2824,"position":5068,"tag_list":5069,"is_startpage":2700,"parent_id":3290,"meta_data":2824,"group_id":5070,"first_published_at":5071,"release_id":2824,"lang":2830,"path":2824,"alternates":5072,"default_full_slug":2824,"translated_slugs":2824},"2023-03-24T17:12:37.493Z","2023-03-24T17:20:32.920Z",64524,{"_uid":4886,"title":3032,"content":4887,"summary":5051,"component":2954,"categories":5057},"7ff04e52-7b2a-4ec9-a054-ade0790e4557",{"type":3009,"content":4888},[4889,4901,4905,4941,4961,4966,4970,4974,5014,5026,5031,5035,5040],{"type":3012,"content":4890},[4891,4893,4899],{"text":4892,"type":3021},"We started FoxyCart way, way, way back in 2006 with ",{"text":4894,"type":3021,"marks":4895},"the modest goal",[4896],{"type":3041,"attrs":4897},{"href":4898,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Four-story",{"text":4900,"type":3021}," to build an ecommerce system that we’d actually want to use ourselves. At the time—though the plans for global domination were already forming—we wanted to under-promise and over-deliver. So we started developing and released…",{"type":3012,"content":4902},[4903],{"text":4904,"type":3021},"FoxyCart v0.1.0 Alpha!",{"type":3012,"content":4906},[4907,4909,4915,4917,4922,4923,4928,4930,4935,4937,4939],{"text":4908,"type":3021},"By the time we launched publicly, we’d bumped that up to a modest v0.2.0. Shocking progress, we know. We continued to grow, to ",{"text":4910,"type":3021,"marks":4911},"add new features",[4912],{"type":3041,"attrs":4913},{"href":4914,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures",{"text":4916,"type":3021},", to ",{"text":4918,"type":3021,"marks":4919},"improve our infrastructure",[4920],{"type":3041,"attrs":4921},{"href":4670,"title":2824},{"text":4916,"type":3021},{"text":4924,"type":3021,"marks":4925},"launch new websites",[4926],{"type":3041,"attrs":4927},{"href":4742,"title":2824},{"text":4929,"type":3021},", to add ",{"text":4931,"type":3021,"marks":4932},"new team members",[4933],{"type":3041,"attrs":4934},{"href":4734,"title":2824},{"text":4936,"type":3021},". And as we released new versions, we slowly increased our version number. We also slowly removed the language about FoxyCart being a beta product that nobody should actually use. (Since we had thousands of merchants worldwide using it with great success, that seemed disingenuous.)",{"type":4938},"hard_break",{"text":4940,"type":3021},"So here we are in 2012. We have thousands of users in dozens of countries doing tens of thousands of transactions a month grossing millions and millions of dollars in revenue. Yet we’re on version 0.7.2, and people still email or call asking, “I’d really like to use FoxyCart, but I’m hesitant to use a beta product.”",{"type":3012,"content":4942},[4943,4945,4951,4953,4959],{"text":4944,"type":3021},"Numbers matter. 1.0 matters. In some ways it’s just a label, but it seems to carry with it significant implications. We’ve had trusted friends (",{"text":4946,"type":3021,"marks":4947},"Ryan",[4948],{"type":3041,"attrs":4949},{"href":4950,"title":2824},"http:\u002F\u002Fmodx.com\u002F",{"text":4952,"type":3021}," and ",{"text":4954,"type":3021,"marks":4955},"Andrew",[4956],{"type":3041,"attrs":4957},{"href":4958,"title":2824},"http:\u002F\u002Falfredapp.com\u002F",{"text":4960,"type":3021}," have probably been the loudest) nearly bludgeoning us with the advice to move to 1.0 for years, but we kept wanting to add another important feature here or there. But we’ve finally given in:",{"type":3027,"attrs":4962,"content":4963},{"level":3029},[4964],{"text":4965,"type":3021},"Our next release will be 1.0.",{"type":3012,"content":4967},[4968],{"text":4969,"type":3021},"If this comes as a shock or you feel like we’re just arbitrarily jumping to 1.0 (which in some ways we are), hopefully it will help to remember that FoxyCart is a mature, stable ecommerce system that has helped merchants process $200+ million dollars over the past five years.",{"type":3012,"content":4971},[4972],{"text":4973,"type":3021},"So what will 1.0 bring?",{"type":3137,"attrs":4975,"content":4976},{"tight":2700},[4977,4990,5002,5008],{"type":3141,"content":4978},[4979],{"type":3012,"content":4980},[4981,4983,4989],{"text":4982,"type":3021},"ZIP Code based tax rate lookups, from ",{"text":4984,"type":3021,"marks":4985},"Tax Data Systems",[4986],{"type":3041,"attrs":4987},{"href":4988,"title":2824},"http:\u002F\u002Fwww.taxdatasystems.com\u002F",{"text":3853,"type":3021},{"type":3141,"content":4991},[4992],{"type":3012,"content":4993},[4994,4996,5001],{"text":4995,"type":3021},"Full control over the ^^placeholders^^ with the addition of ",{"text":4997,"type":3021,"marks":4998},"Twig",[4999],{"type":3041,"attrs":5000},{"href":3101,"title":2824},{"text":3853,"type":3021},{"type":3141,"content":5003},[5004],{"type":3012,"content":5005},[5006],{"text":5007,"type":3021},"A completely rebuilt, multi-lingual and very awesome auto-suggester \u002F auto-completer for the country and state\u002Fprovince\u002Fcounty fields on checkout. (It’s even got country flags.) This may sound ho-hum but we think it’s pretty neat and will help make your FoxyCart-powered checkouts even faster.",{"type":3141,"content":5009},[5010],{"type":3012,"content":5011},[5012],{"text":5013,"type":3021},"Pricing changes. We’ll discuss this in a separate communication, as we’re still communicating with our users to ensure we meet everybody’s needs as best we can, but as we’ve grown we’ve also seen much larger merchants using our system. That’s fantastic, except that it’s turned into a situation where “micro” businesses are subsidizing “small” and “medium” businesses. That’s not fair to anybody involved, so we’re going to try to adjust our offering to better serve our users.",{"type":3012,"content":5015},[5016,5018,5024],{"text":5017,"type":3021},"And we’re continuing to work hard to give you even more, but we’ll save that for future blog posts. (If you’re interested in our new API though, which will allow API-based control over any and all aspects of a store, ",{"text":5019,"type":3021,"marks":5020},"get in touch",[5021],{"type":3041,"attrs":5022},{"href":5023,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fcontact",{"text":5025,"type":3021}," for early access.)",{"type":3027,"attrs":5027,"content":5028},{"level":3065},[5029],{"text":5030,"type":3021},"Keeping Our Word, Shipping, and “Our Next Major Release”",{"type":3012,"content":5032},[5033],{"text":5034,"type":3021},"If you’ve read this far and are thinking, “WHAT?! You guys said that your ‘next major release’ would include shipping improvements!”, we understand that this might be very frustrating. So we want to be very open about what’s going on. First off, we are working on shipping, and have been for a while. We have a working prototype complete with the ability to create custom shipping rules (so really, truly, almost anything any of our users have ever needed should be doable; that’s the goal, at least, and I’m optimistic we’ll hit it). We don’t yet have the UI done for the new system, nor do we have live rates integrated. But our new shipping system does exist, and we’re very, very excited about it.",{"type":3027,"attrs":5036,"content":5037},{"level":3029},[5038],{"text":5039,"type":3021},"FoxyCart v1.0 as a Private Beta",{"type":3012,"content":5041},[5042,5044,5049],{"text":5043,"type":3021},"We’re stoked about this release, not only for the symbolic importance, but because of the work that’s gone into it by each and every person on our growing team. We’re working harder than ever on FoxyCart, and we’re grateful to have the wonderful community that we do. We’ll be releasing 1.0 as a public beta in the next few weeks, but if you want early access please ",{"text":5045,"type":3021,"marks":5046},"contact us",[5047],{"type":3041,"attrs":5048},{"href":3258,"title":2824},{"text":5050,"type":3021}," and we’ll get you access.",{"type":3009,"content":5052},[5053],{"type":3012,"content":5054},[5055],{"text":5056,"type":3021},"We started FoxyCart way, way, way back in 2006 with the modest goal to build an ecommerce system that we’d actually want to use ourselves. At the time—though the plans for global domination were already forming—we wanted to under-promise and over-deliver. So we started developing and released… FoxyCart v0.1.0 Alpha! By the time we launched publicly, we’d […]",[5058,5062],{"name":2871,"created_at":3733,"published_at":3734,"updated_at":3735,"id":3736,"uuid":1798,"content":5059,"slug":3740,"full_slug":2870,"sort_by_date":2824,"position":3741,"tag_list":5060,"is_startpage":2700,"parent_id":3282,"meta_data":2824,"group_id":3743,"first_published_at":3284,"release_id":2824,"lang":2830,"path":2824,"alternates":5061,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3738,"name":2871,"component":3278,"description":3739},[],[],{"name":2736,"created_at":3273,"published_at":3003,"updated_at":3274,"id":3275,"uuid":1807,"content":5063,"slug":3280,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":5064,"is_startpage":2700,"parent_id":3282,"meta_data":2824,"group_id":3283,"first_published_at":3284,"release_id":2824,"lang":2830,"path":2824,"alternates":5065,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3277,"name":2736,"component":3278,"description":3279},[],[],"the-importance-of-the-number-1-0","blog\u002Fposts\u002Fthe-importance-of-the-number-1-0",1810,[],"7d4757dc-bd9c-43f7-9d62-814ed23a9779","2012-06-05T17:17:41.000Z",[],{"name":5074,"created_at":5075,"published_at":3003,"updated_at":5076,"id":5077,"uuid":2299,"content":5078,"slug":5467,"full_slug":5468,"sort_by_date":2824,"position":5469,"tag_list":5470,"is_startpage":2700,"parent_id":3290,"meta_data":2824,"group_id":5471,"first_published_at":5472,"release_id":2824,"lang":2830,"path":2824,"alternates":5473,"default_full_slug":2824,"translated_slugs":2824},"Our New Website (or, “How It Took Us Two Years to Launch”)","2023-03-24T17:12:38.269Z","2023-03-24T17:20:48.284Z",64525,{"_uid":5079,"title":5074,"content":5080,"summary":5456,"component":2954,"categories":5462},"9a4f6162-bde6-4b24-8da8-b373f862ef9c",{"type":3009,"content":5081},[5082,5087,5098,5103,5108,5112,5116,5126,5131,5143,5153,5157,5167,5172,5192,5196,5206,5217,5221,5233,5238,5272,5284,5288,5307,5311,5315,5319,5330,5337,5341,5346,5365,5385,5390,5394,5398,5403,5407,5452],{"type":3027,"attrs":5083,"content":5084},{"level":3029},[5085],{"text":5086,"type":3021},"The Short Version:",{"type":3012,"content":5088},[5089,5091,5096],{"text":5090,"type":3021},"We finally launched ",{"text":4738,"type":3021,"marks":5092},[5093],{"type":3041,"attrs":5094},{"href":5095,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002F",{"text":5097,"type":3021},"!",{"type":3027,"attrs":5099,"content":5100},{"level":3029},[5101],{"text":5102,"type":3021},"The Long Version:",{"type":3027,"attrs":5104,"content":5105},{"level":3065},[5106],{"text":5107,"type":3021},"The Beginning: www1",{"type":3012,"content":5109},[5110],{"text":5111,"type":3021},"Where to even begin… Our old site was old. And not very good. Sure, some people liked it, but they were wrong 🙂 Not only did it not communicate all the power and flexibility of FoxyCart, it also looked long in the tooth.",{"type":3012,"content":5113},[5114],{"text":5115,"type":3021},"Our first www version (www1) launched when we did, in 2007. It was… a website. Not a good one, but Google loved it, so at least there was that. Notice the awesome stock vector from iStockPhoto in the bottom corner. That’s classy, San Diego.",{"type":3012,"content":5117},[5118],{"type":3015,"attrs":5119,"marks":5122},{"alt":5120,"src":5121,"title":2824},"v01","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Four-new-website-or-how-it-took-us-two-years-to-launch.png",[5123],{"type":3041,"attrs":5124},{"href":5125,"title":5120},"https:\u002F\u002Fnmcdn.io\u002F314ba82a93b04bcbb821fe52ace13e22\u002Ff01d0827e88446c18f0da7b2cd272f3c\u002Ffiles\u002Fblog\u002Four-new-website-or-how-it-took-us-two-years-to-launch\u002FFoxyCart_v01-process-sc600x-q100.png",{"type":3027,"attrs":5127,"content":5128},{"level":3065},[5129],{"text":5130,"type":3021},"The Last Site: www2",{"type":3012,"content":5132},[5133,5135,5141],{"text":5134,"type":3021},"That was never intended to be more than a temp site, so we were stoked to launch our second www version (www2) way back in… well, a long time ago. Maybe 2009. … HOLY WOW! August 2007. (Thank you, ",{"text":5136,"type":3021,"marks":5137},"Wayback Machine",[5138],{"type":3041,"attrs":5139},{"href":5140,"title":2824},"http:\u002F\u002Fwayback.archive.org\u002Fweb\u002F20070515000000*\u002Fhttp:\u002F\u002Fwww.foxycart.com\u002F",{"text":5142,"type":3021},", for making me feel even worse about that than I already did.) … Wow, that’s horrible. We had a site pretty much unchanged for almost five years… I’m going to die a little inside. Here it is:",{"type":3012,"content":5144},[5145],{"type":3015,"attrs":5146,"marks":5149},{"alt":5147,"src":5148,"title":2824},"v02","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Four-new-website-or-how-it-took-us-two-years-to-launch-1.png",[5150],{"type":3041,"attrs":5151},{"href":5152,"title":5147},"https:\u002F\u002Fnmcdn.io\u002F314ba82a93b04bcbb821fe52ace13e22\u002Ff01d0827e88446c18f0da7b2cd272f3c\u002Ffiles\u002Fblog\u002Four-new-website-or-how-it-took-us-two-years-to-launch\u002FFoxyCart_v02-process-sc600x-q100.png",{"type":3012,"content":5154},[5155],{"text":5156,"type":3021},"That design was ok, but by 2008 we had a new design, but no time to make it happen. Which is unfortunate, because I actually liked this one:",{"type":3012,"content":5158},[5159],{"type":3015,"attrs":5160,"marks":5163},{"alt":5161,"src":5162,"title":2824},"v03a","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Four-new-website-or-how-it-took-us-two-years-to-launch-2.png",[5164],{"type":3041,"attrs":5165},{"href":5166,"title":5161},"https:\u002F\u002Fnmcdn.io\u002F314ba82a93b04bcbb821fe52ace13e22\u002Ff01d0827e88446c18f0da7b2cd272f3c\u002Ffiles\u002Fblog\u002Four-new-website-or-how-it-took-us-two-years-to-launch\u002Ffoxycart_03d-process-sc600x-q100.png",{"type":3027,"attrs":5168,"content":5169},{"level":3065},[5170],{"text":5171,"type":3021},"Rebirth! www3",{"type":3012,"content":5173},[5174,5176,5182,5184,5190],{"text":5175,"type":3021},"As the years went on, we continued to grow and serve ",{"text":5177,"type":3021,"marks":5178},"our wonderful users",[5179],{"type":3041,"attrs":5180},{"href":5181,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fwhos-using-foxy",{"text":5183,"type":3021},", neglecting our little www2. By 2010 we knew it was time for a change, so with that in mind we contracted with ",{"text":5185,"type":3021,"marks":5186},"Cabedge",[5187],{"type":3041,"attrs":5188},{"href":5189,"title":2824},"http:\u002F\u002Fcabedge.com\u002F",{"text":5191,"type":3021},", long-time FoxyCart users and amazing designers. We let them know ahead of time that this website was for our baby (FoxyCart), and it had to be amazing. They were up to the challenge, and after some serious time spent on discussions and wireframes we were finally presented with 4 design mockups. None of which we liked. (We did tell them ahead of time that we were going to be picky, and Bethany handled it super gracefully. 🙂",{"type":3012,"content":5193},[5194],{"text":5195,"type":3021},"Luckily, their 5th attempt we fell for. Here’s the final, which we received in… wait for it… August, 2010.",{"type":3012,"content":5197},[5198],{"type":3015,"attrs":5199,"marks":5202},{"alt":5200,"src":5201,"title":2824},"Final","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Four-new-website-or-how-it-took-us-two-years-to-launch-3.png",[5203],{"type":3041,"attrs":5204},{"href":5205,"title":5200},"https:\u002F\u002Fnmcdn.io\u002F314ba82a93b04bcbb821fe52ace13e22\u002Ff01d0827e88446c18f0da7b2cd272f3c\u002Ffiles\u002Fblog\u002Four-new-website-or-how-it-took-us-two-years-to-launch\u002FFOXY-home-FINAL-process-sc600x-q100.png",{"type":3012,"content":5207},[5208,5210,5215],{"text":5209,"type":3021},"Awesome design, check! Ready to go, August 2010! Unfortunately, we still were stupidly busy with serving you, our users whom we adore. So 2010 passed. Then 2011 started to pass, and we realized something had to change. (Perhaps it was less “realized something had to change” and more “I might personally DDoS our own website if we don’t get the new one launched!”) Luckily by that point ",{"text":5211,"type":3021,"marks":5212},"our team had grown",[5213],{"type":3041,"attrs":5214},{"href":4734,"title":2824},{"text":5216,"type":3021}," to include Josh Bartolomucci, whose sole responsibility it was to take Cabedge’s design and build out the rest of the site.",{"type":3012,"content":5218},[5219],{"text":5220,"type":3021},"So Josh and I started bringing the new site to life. Mostly Josh, to be honest, with me trying to impart (via jabber) everything we’ve learned over the past 5 years of serving our users. And me telling Josh that whatever he’d just designed (Cabedge only did the homepage; Josh had to figure out the rest) wasn’t quite good enough. That too. Valuable contributions, mine were 🙂",{"type":3012,"content":5222},[5223,5225,5231],{"text":5224,"type":3021},"Because Josh was already familiar with it, and because it’s actually a really nice hosted CMS, we went with ",{"text":5226,"type":3021,"marks":5227},"HiFi",[5228],{"type":3041,"attrs":5229},{"href":5230,"title":2824},"http:\u002F\u002Fwww.gethifi.com\u002F",{"text":5232,"type":3021}," to host the site. (One less system for our systems team to manage, which was a plus as well.) We decided to go as far as we could with HTML5, because that’s what the cool kids are doing lately, and as the months progressed we were finally making progress!",{"type":3027,"attrs":5234,"content":5235},{"level":3065},[5236],{"text":5237,"type":3021},"The Risk: Watercolors?",{"type":3012,"content":5239},[5240,5242,5248,5250,5256,5257,5263,5264,5270],{"text":5241,"type":3021},"As we progressed, we had to fill in the site with imagery. Because FoxyCart isn’t really about what we look like, but rather what you make it look like, we didn’t think we could do the standard spruced-up screenshots like most people do. Also, a lot of FoxyCart is about things you can’t see, like ",{"text":5243,"type":3021,"marks":5244},"the API",[5245],{"type":3041,"attrs":5246},{"href":5247,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Fintegration\u002Fapi",{"text":5249,"type":3021},", ",{"text":5251,"type":3021,"marks":5252},"SSO",[5253],{"type":3041,"attrs":5254},{"href":5255,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Fintegration\u002Fsso",{"text":5249,"type":3021},{"text":5258,"type":3021,"marks":5259},"JSONP",[5260],{"type":3041,"attrs":5261},{"href":5262,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Fintegration\u002Fjsonp",{"text":5249,"type":3021},{"text":5265,"type":3021,"marks":5266},"webhooks",[5267],{"type":3041,"attrs":5268},{"href":5269,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Fintegration\u002Fdatafeeds",{"text":5271,"type":3021},", etc.",{"type":3012,"content":5273},[5274,5276,5282],{"text":5275,"type":3021},"Cabedge had tried a sort of schematic approach on one of their wireframes, which we really liked. (Like our ",{"text":5277,"type":3021,"marks":5278},"one-page PDF",[5279],{"type":3041,"attrs":5280},{"href":5281,"title":2824},"http:\u002F\u002Fwiki.foxycart.com\u002F_media\u002Ffoxycart_one-page_flyer_r20101005_corrected.pdf",{"text":5283,"type":3021},", actually.) So our goal was to get schematics for as much as we could visualize. I still like that idea, but to get a full site’s worth of matching schematics would mean us doing it ourselves, and they’re not fast going, and we really wanted to get this site done. So we had an idea:",{"type":3012,"content":5285},[5286],{"text":5287,"type":3021},"Watercolors.",{"type":3012,"content":5289},[5290,5292,5297,5299,5305],{"text":5291,"type":3021},"We kept this secret from the rest of the team, because some (\u003Ccough>Luke\u003C\u002Fcough>) have difficulty imagining design. We also thought it was a risk, because the juxtaposition of loose, flowing, organic watercolors seems to clash with presenting FoxyCart as a clean, modern, technically powerful ecommerce platform. We tested a few different artists and finally landed on Catarina Garcia (on ",{"text":2669,"type":3021,"marks":5293},[5294],{"type":3041,"attrs":5295},{"href":5296,"title":2824},"https:\u002F\u002Fwww.facebook.com\u002FCatarinaGarciaArtes",{"text":5298,"type":3021}," and ",{"text":5300,"type":3021,"marks":5301},"Blogspot",[5302],{"type":3041,"attrs":5303},{"href":5304,"title":2824},"http:\u002F\u002Fcatarinamgarcia.blogspot.com\u002F",{"text":5306,"type":3021},") out of Portugal. And she. Was. Fantastic.",{"type":3012,"content":5308},[5309],{"text":5310,"type":3021},"These drawings were based in a drawing series I have done before as a personal project. I was trying to develop a way to draw that resembled movement, so I did some experiences with india ink and I really liked the ones I did with the wood part tip of the brush. It seemed like a technique where I could be more free because I couldn’t pay too much attention to details and to the resemblance, I could give more of me.",{"type":3012,"content":5312},[5313],{"text":5314,"type":3021},"So after that I started to add the use of watercolor which I thought was a good combination.",{"type":3012,"content":5316},[5317],{"text":5318,"type":3021},"–Catarina",{"type":3012,"content":5320},[5321,5323,5329],{"text":5322,"type":3021},"(She also ",{"text":5324,"type":3021,"marks":5325},"blogged about it",[5326],{"type":3041,"attrs":5327},{"href":5328,"title":2824},"http:\u002F\u002Fcatarinamgarcia.blogspot.com\u002F2012\u002F04\u002Fdrawings-for-foxycart-desenhos-para.html",{"text":4792,"type":3021},{"type":3012,"content":5331},[5332,5334],{"text":5333,"type":3021},"It was once Catarina started to add color to the sketches that Josh and I got really excited. No mismatched stock photography. Just something that we hoped would express the care with which we approach FoxyCart. Something custom, like FoxyCart. Something elegant, powerful, awesome. Something magical, pooping rainbows and lucky charms.",{"type":3015,"attrs":5335},{"alt":2824,"src":5336,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Four-new-website-or-how-it-took-us-two-years-to-launch-4.png",{"type":3012,"content":5338},[5339],{"text":5340,"type":3021},"Our biggest fear was that Josh and I were groupthinking, and the watercolors would go over horribly. Luckily, people seem to like them, which is thrilling. Because we really, really like them as well. 60+ in all, though some of them didn’t end up getting used.",{"type":3027,"attrs":5342,"content":5343},{"level":3065},[5344],{"text":5345,"type":3021},"The Content",{"type":3012,"content":5347},[5348,5350,5355,5357,5363],{"text":5349,"type":3021},"In addition to doing individual pages for ",{"text":5351,"type":3021,"marks":5352},"each feature",[5353],{"type":3041,"attrs":5354},{"href":4914,"title":2824},{"text":5356,"type":3021},", we also tried to keep the site very flat, and to always have related information available. For example, each feature page has links to related documentation, features, featured sites, and case studies. For example, the ",{"text":5358,"type":3021,"marks":5359},"coupons feature page",[5360],{"type":3041,"attrs":5361},{"href":5362,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Fdiscounts\u002Fcoupons",{"text":5364,"type":3021}," has all four.",{"type":3012,"content":5366},[5367,5369,5375,5377,5383],{"text":5368,"type":3021},"We also tried to clearly communicate to our different types of users (developers, designers, merchants) ",{"text":5370,"type":3021,"marks":5371},"why FoxyCart",[5372],{"type":3041,"attrs":5373},{"href":5374,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Fwhy-foxycart",{"text":5376,"type":3021}," meets their own needs, and ",{"text":5378,"type":3021,"marks":5379},"what FoxyCart is not",[5380],{"type":3041,"attrs":5381},{"href":5382,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Fwhat-foxycart-is-not",{"text":5384,"type":3021},". Our previous site didn’t attempt any of that.",{"type":3027,"attrs":5386,"content":5387},{"level":3065},[5388],{"text":5389,"type":3021},"The Proof is in the Pudding Analytics",{"type":3012,"content":5391},[5392],{"text":5393,"type":3021},"We’ll hopefully blog more about some of what we’ve done with Google Analytics in the future, but the most immediate and noticeable change we saw was that our pageview per visit fully doubled from www2 to www3. That’s pretty neat.",{"type":3012,"content":5395},[5396],{"text":5397,"type":3021},"We’re also getting significantly increased contact form submissions, and many more phone calls (though we can’t easily quantify the changes because we weren’t adequately tracking those on www2).",{"type":3027,"attrs":5399,"content":5400},{"level":3065},[5401],{"text":5402,"type":3021},"The Future! www4",{"type":3012,"content":5404},[5405],{"text":5406,"type":3021},"www4 doesn’t exist yet, and it may not for a while. Hopefully sooner than 5 years though. But we’re just getting started. Our plans include:",{"type":3137,"attrs":5408,"content":5409},{"tight":2700},[5410,5416,5422,5428,5434,5440,5446],{"type":3141,"content":5411},[5412],{"type":3012,"content":5413},[5414],{"text":5415,"type":3021},"A\u002FB testing, starting on the homepage;",{"type":3141,"content":5417},[5418],{"type":3012,"content":5419},[5420],{"text":5421,"type":3021},"A “Getting Started with FoxyCart” tour (in progress);",{"type":3141,"content":5423},[5424],{"type":3012,"content":5425},[5426],{"text":5427,"type":3021},"Developer\u002Fdesigner\u002Fmerchant\u002FSaaS specific tours;",{"type":3141,"content":5429},[5430],{"type":3012,"content":5431},[5432],{"text":5433,"type":3021},"Rebuilding the blog a bit;",{"type":3141,"content":5435},[5436],{"type":3012,"content":5437},[5438],{"text":5439,"type":3021},"Reskinning the forum and documentation to match the new feel;",{"type":3141,"content":5441},[5442],{"type":3012,"content":5443},[5444],{"text":5445,"type":3021},"Continuing to change the site to better communicate FoxyCart to new and existing users; and",{"type":3141,"content":5447},[5448],{"type":3012,"content":5449},[5450],{"text":5451,"type":3021},"Adding a neat new FAQ system, which has a neat name and we’ll be open sourcing.",{"type":3012,"content":5453},[5454],{"text":5455,"type":3021},"If you’ve made it this far in this small novel, we appreciate your time. 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