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designers.","marketing",[],3266,"5a0230b1-f01f-4152-8cb7-cecf8f7c34b1","2023-03-24T17:27:15.733Z",[],{"data":2983,"headers":5154,"perPage":5180,"total":5181},{"stories":2984,"cv":5139,"rels":5140,"links":5153},[2985,3237,3638,3902,4213,4473,4625,4877,5041],{"name":2986,"created_at":2987,"published_at":2969,"updated_at":2988,"id":2989,"uuid":2140,"content":2990,"slug":3229,"full_slug":3230,"sort_by_date":2824,"position":3231,"tag_list":3232,"is_startpage":2700,"parent_id":3233,"meta_data":2824,"group_id":3234,"first_published_at":3235,"release_id":2824,"lang":2830,"path":2824,"alternates":3236,"default_full_slug":2824,"translated_slugs":2824},"How to Design Imagery for Non-Tangible Products","2023-03-24T17:11:09.242Z","2023-03-24T17:21:05.996Z",64413,{"_uid":2991,"title":2986,"content":2992,"summary":3204,"component":2954,"thumbnail":3210,"categories":3212},"0ff01a4a-a82e-4c92-ab91-f00f5b54a164",{"type":2993,"content":2994},"doc",[2995,3001,3010,3020,3027,3043,3049,3074,3084,3088,3093,3098,3110,3117,3123,3135,3140,3152,3157,3169,3174,3178,3183,3195,3200],{"type":2996,"content":2997},"paragraph",[2998],{"text":2999,"type":3000},"Most people shop at brick-and-mortar stores to see, touch, or test what they’re buying before making a purchase. In the world of ecommerce, product images serve as a substitute for these experiences, showing a customer what they can expect to receive. Most customers expect to see product photos when they visit an ecommerce shop and the amount and quality of these photos is known to measurably improve conversion rates.","text",{"type":2996,"content":3002},[3003,3005],{"text":3004,"type":3000},"But, what about intangible products or services? A nonprofit that accepts donations online can’t take a photograph of a donation. Or, a business selling ecourses can’t easily capture the course content in a single image. Accountants, travel agencies, consulting firms, and other service-based businesses struggle with the same issue: ",{"text":3006,"type":3000,"marks":3007},"How do you design imagery for intangible products and services if there’s nothing to photograph?",[3008],{"type":3009},"bold",{"type":2996,"content":3011},[3012,3014,3018],{"text":3013,"type":3000},"[content_upgrade cu_id=”1561″]",{"text":3015,"type":3000,"marks":3016},"Free Download: 3 Helpful Apps for Digital Product Imagery",[3017],{"type":3009},{"text":3019,"type":3000},"[content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":3021,"attrs":3022,"content":3024},"heading",{"level":3023},2,[3025],{"text":3026,"type":3000},"Emotional Rather than Rational",{"type":2996,"content":3028},[3029,3031,3035,3037,3041],{"text":3030,"type":3000},"Tangible product images are designed to appeal to the ",{"text":3032,"type":3000,"marks":3033},"rational",[3034],{"type":3009},{"text":3036,"type":3000}," side of a customer by enabling them to see the product’s ",{"text":3038,"type":3000,"marks":3039},"features",[3040],{"type":3009},{"text":3042,"type":3000},". For example, the image below is from a blender that’s sold on Amazon. It predictably shows the customer what’s included with the product they’re purchasing and an example of how it can be used (blending fruit). Other images on the same page show close-ups of the blade and a blended drink to demonstrate the result.",{"type":2996,"content":3044},[3045],{"type":3046,"attrs":3047},"image",{"alt":2824,"src":3048,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002FImage.jpg",{"type":2996,"content":3050},[3051,3053,3057,3059,3063,3065,3072],{"text":3052,"type":3000},"By contrast, intangible products images – and well-marketed tangible products – appeal to the ",{"text":3054,"type":3000,"marks":3055},"emotional",[3056],{"type":3009},{"text":3058,"type":3000}," side of a customer to show the ",{"text":3060,"type":3000,"marks":3061},"benefits",[3062],{"type":3009},{"text":3064,"type":3000},". ",{"text":3066,"type":3000,"marks":3067},"Peter Noel Murray",[3068],{"type":3069,"attrs":3070},"link",{"href":3071,"title":2824},"https:\u002F\u002Fwww.psychologytoday.com\u002Fblog\u002Finside-the-consumer-mind\u002F201302\u002Fhow-emotions-influence-what-we-buy",{"text":3073,"type":3000},", principle of a consumer psychology practice in New York City, says that likeability is the most predictive measure of whether an ad will increase a brand’s sales. And it’s hard to deny that many products have a generic alternative at a cheaper price, but people still buy the branded products anyway.",{"type":2996,"content":3075},[3076,3078,3082],{"text":3077,"type":3000},"Rather than show the product itself, the goal is to use images to create an emotional ",{"text":3079,"type":3000,"marks":3080},"connection",[3081],{"type":3009},{"text":3083,"type":3000}," with the potential customer. For example, nonprofits accepting online donations may choose to show how a donation is improving someone else’s life. Or, an ecourse teaching subscribers how to draw might show someone finishing up a great drawing. The goal is to show the benefits of the intangible product or service rather than the features.",{"type":2996,"content":3085},[3086],{"text":3087,"type":3000},"For example, GiveDirectly’s homepage shows a background image of an actual recipient, as well as real photos of people that have received donations.",{"type":2996,"content":3089},[3090],{"type":3046,"attrs":3091},{"alt":2824,"src":3092,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fimage2.jpg",{"type":3021,"attrs":3094,"content":3095},{"level":3023},[3096],{"text":3097,"type":3000},"Tips for Choosing the Right Images",{"type":2996,"content":3099},[3100,3102,3108],{"text":3101,"type":3000},"More than two-thirds of ",{"text":3103,"type":3000,"marks":3104},"online shoppers",[3105],{"type":3069,"attrs":3106},{"href":3107,"title":2824},"http:\u002F\u002Fwww.mdgadvertising.com\u002Fblog\u002Fits-all-about-the-images-infographic\u002F",{"text":3109,"type":3000}," rate high-quality images as being “very important” to their purchase decision, which outweighed “product specific information” and “reviews and ratings”. According to the Tilburg Institute for Behavioral Economics Research, imagery has the ability to influence a person’s mood even without his or her realization. This makes images extremely important – especially for intangible goods and services.",{"type":2996,"content":3111},[3112,3113,3116],{"text":3013,"type":3000},{"text":3015,"type":3000,"marks":3114},[3115],{"type":3009},{"text":3019,"type":3000},{"type":3021,"attrs":3118,"content":3120},{"level":3119},3,[3121],{"text":3122,"type":3000},"#1: Avoid Stock Photos",{"type":2996,"content":3124},[3125,3127,3133],{"text":3126,"type":3000},"Stock photos may be extremely convenient, but they’ve also been used by thousands of other businesses. Since people associate photos with emotions, the use of a stock photo could elicit negative emotions stemming from a completely separate experience. For example, a study by ",{"text":3128,"type":3000,"marks":3129},"Marketing Experiments",[3130],{"type":3069,"attrs":3131},{"href":3132,"title":2824},"https:\u002F\u002Fmarketingexperiments.com\u002Fdigital-advertising\u002Fstock-images-tested",{"text":3134,"type":3000}," tested a real photo of a client against a top-performing stock photo and found that nearly 35 percent of visitors preferred the real photo.",{"type":3021,"attrs":3136,"content":3137},{"level":3119},[3138],{"text":3139,"type":3000},"#2: Show Real Faces",{"type":2996,"content":3141},[3142,3144,3150],{"text":3143,"type":3000},"Human faces make it easier to establish an emotional connection with a customer since we’re naturally drawn to them. In fact, a study in the ",{"text":3145,"type":3000,"marks":3146},"Journal of Consumer Marketing",[3147],{"type":3069,"attrs":3148},{"href":3149,"title":2824},"http:\u002F\u002Fwww.emeraldinsight.com\u002Fdoi\u002Fabs\u002F10.1108\u002FJCM-03-2015-1356",{"text":3151,"type":3000}," found that pictures of smiling models resulted in positive product evaluations. The technique works best when the human faces are real customers paired with a testimonial, which can help build trust and convey the success that the product or service has had on previous buyers.",{"type":3021,"attrs":3153,"content":3154},{"level":3119},[3155],{"text":3156,"type":3000},"#3: Use a Mascot",{"type":2996,"content":3158},[3159,3161,3167],{"text":3160,"type":3000},"Mascots are a great way to personify an intangible product or service. Aflac’s Duck, GEICO’s Gecko, and MailChimp’s Chimpanzee are all examples of mascots created for intangible products and services. According to ",{"text":3162,"type":3000,"marks":3163},"Convince and Convert",[3164],{"type":3069,"attrs":3165},{"href":3166,"title":2824},"http:\u002F\u002Fwww.convinceandconvert.com\u002Fsocial-media-case-studies\u002Fdo-brand-characters-help-or-hurt-visual-content-marketing-on-facebook\u002F",{"text":3168,"type":3000},", mascots significantly improve shareability across social media channels. But, it’s worth noting that the development of a mascot is a large undertaking given the crossover with marketing.",{"type":3021,"attrs":3170,"content":3171},{"level":3119},[3172],{"text":3173,"type":3000},"#4: Create a Package",{"type":2996,"content":3175},[3176],{"text":3177,"type":3000},"Many intangible products and services use simulated packaging to help customers relate to the product. For example, ebook authors may create a simulated cover to relate it to a conventional book. The same goes for tour guides that might create a virtual guidebook cover or musicians that might create album art without ever selling a tangible album. The idea is to draw a comparison with a tangible product that customers can relate to when making a decision.",{"type":3021,"attrs":3179,"content":3180},{"level":3119},[3181],{"text":3182,"type":3000},"#5: See What Works for You",{"type":2996,"content":3184},[3185,3187,3193],{"text":3186,"type":3000},"The best way to improve conversion rates over the long-run is to experiment to see what works best. Google ",{"text":3188,"type":3000,"marks":3189},"Content Experiments",[3190],{"type":3069,"attrs":3191},{"href":3192,"title":2824},"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F1745147?hl=en",{"text":3194,"type":3000}," (formerly Google Website Optimizer) and other A\u002FB testing software helps you see what images perform best and constantly optimize your conversion rates. It’s tempting to put in the work once and then leave the product or service imagery as-is, but it’s hard to know if conversion rates are good or bad without a baseline.",{"type":3021,"attrs":3196,"content":3197},{"level":3023},[3198],{"text":3199,"type":3000},"The Bottom Line",{"type":2996,"content":3201},[3202],{"text":3203,"type":3000},"It can be challenging to come up with imagery for intangible products and services. By focusing on emotional rather than rational buying motivations, you can help reassure the customer that he or she is making the right purchasing decision and increase your conversion rates. But, you should avoid common pitfalls like using stock photographs and be prepared to put in some work to make the brand more successful.",{"type":2993,"content":3205},[3206],{"type":2996,"content":3207},[3208],{"text":3209,"type":3000},"Learn how to design images for intangible products and services, as well as avoid common pitfalls.",{"filename":3211,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002FHow-to-Design-Imagery-for-Non-Tangible-Products.jpg",[3213,3225],{"name":2847,"created_at":3214,"published_at":2969,"updated_at":3215,"id":3216,"uuid":1801,"content":3217,"slug":3220,"full_slug":2846,"sort_by_date":2824,"position":3221,"tag_list":3222,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":3223,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":3224,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:22.759Z","2023-03-24T17:17:35.775Z",64357,{"_uid":3218,"name":2847,"component":2974,"description":3219},"7642c681-a96a-4697-be4b-f4148ad1e059","Helpful ecommerce related tips, tricks, and tutorials.","how-to",40,[],"7daee788-0898-4317-b28a-dffb69b65e2e",[],{"name":2865,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1804,"content":3226,"slug":2976,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":3227,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":2979,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":3228,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2865,"component":2974,"description":2975},[],[],"how-to-design-imagery-for-non-tangible-products","blog\u002Fposts\u002Fhow-to-design-imagery-for-non-tangible-products",820,[],3267,"3885f031-cee2-4e1a-b5c1-a1af27253d38","2018-06-25T07:00:00.000Z",[],{"name":3238,"created_at":3239,"published_at":2969,"updated_at":3240,"id":3241,"uuid":2005,"content":3242,"slug":3631,"full_slug":3632,"sort_by_date":2824,"position":3633,"tag_list":3634,"is_startpage":2700,"parent_id":3233,"meta_data":2824,"group_id":3635,"first_published_at":3636,"release_id":2824,"lang":2830,"path":2824,"alternates":3637,"default_full_slug":2824,"translated_slugs":2824},"Do You Even Need a Website to Sell Your Products?","2023-03-24T17:11:16.620Z","2023-03-24T17:21:21.045Z",64423,{"_uid":3243,"title":3238,"content":3244,"summary":3618,"component":2954,"thumbnail":3624,"categories":3626},"4c520f30-f0ae-4d5e-90b7-09bb13d3a8ed",{"type":2993,"content":3245},[3246,3250,3254,3263,3268,3272,3276,3300,3304,3309,3313,3318,3330,3334,3386,3391,3395,3410,3414,3434,3438,3487,3492,3496,3503,3507,3513,3519,3525,3528,3532,3538,3541,3545,3549,3582,3610,3614],{"type":2996,"content":3247},[3248],{"text":3249,"type":3000},"Imagine that a brick-and-mortar business owner wants to start selling products online. After a cursory online search, he or she might come across confusing and intimidating terms like domain registration, web hosting, and search engine optimization. The business owner might then start adding up the cost and time commitment required to get started and decide that they’re not comfortable getting started with selling their products online.",{"type":2996,"content":3251},[3252],{"text":3253,"type":3000},"Unfortunately, this is a common scenario that leads to many small business owners abandoning their hopes of selling online. The reality is that there are many different ways to sell products and services online – and not all of them require a website.",{"type":2996,"content":3255},[3256,3258,3262],{"text":3257,"type":3000},"[content_upgrade cu_id=”1151″]",{"text":3259,"type":3000,"marks":3260},"Download Now: Product-Channel Worksheet",[3261],{"type":3009},{"text":3019,"type":3000},{"type":3021,"attrs":3264,"content":3265},{"level":3023},[3266],{"text":3267,"type":3000},"Do You Need a Website?",{"type":2996,"content":3269},[3270],{"text":3271,"type":3000},"A website might seem like a prerequisite for an online store, but modern ecommerce has transcended websites. Many merchants rely exclusively on external marketplaces, such as Amazon.com or eBay, while new technologies have made it easier than ever to sell through social media networks, such as Facebook and Twitter. The decision of whether to use a website depends largely on the types of products and services that you’re selling and your goals.",{"type":2996,"content":3273},[3274],{"text":3275,"type":3000},"You should ask yourself several questions:",{"type":3277,"attrs":3278,"content":3280},"ordered_list",{"order":3279,"tight":2700},1,[3281,3288,3294],{"type":3282,"content":3283},"list_item",[3284],{"type":2996,"content":3285},[3286],{"text":3287,"type":3000},"What fees are involved? If the fees and commissions are low enough and the volume is high enough, marketplaces can be much more profitable than investing the time and capital into setting up your own ecommerce website.",{"type":3282,"content":3289},[3290],{"type":2996,"content":3291},[3292],{"text":3293,"type":3000},"Are you operating in a high-volume business? If you sell factory equipment that nobody searches for, marketplaces probably aren’t the best idea. But, if you’re selling basketballs, marketplaces are a great way to reach customers.",{"type":3282,"content":3295},[3296],{"type":2996,"content":3297},[3298],{"text":3299,"type":3000},"How much time do you have? Marketplaces take a lot less time and commitment than setting up an ecommerce store, but the tradeoff is that they are often less flexible when it comes to adding new functionality and almost always take a cut of the profit.",{"type":2996,"content":3301},[3302],{"text":3303,"type":3000},"You should also consider the long-term goals of the business. A website makes the most sense when you’re looking to build a long-term brand and customer experience, while marketplaces are a great option if you’re looking to maximize revenue and reach new customers. Many merchants start off selling through marketplaces and then transition into building their own ecommerce websites over time as their business goals evolve.",{"type":3021,"attrs":3305,"content":3306},{"level":3023},[3307],{"text":3308,"type":3000},"How to Sell Without a Website",{"type":2996,"content":3310},[3311],{"text":3312,"type":3000},"There are many different places where you can sell your products or services online, but marketplaces and social media are the most common.",{"type":3021,"attrs":3314,"content":3315},{"level":3119},[3316],{"text":3317,"type":3000},"Marketplaces",{"type":2996,"content":3319},[3320,3322,3328],{"text":3321,"type":3000},"eBay may have been the original online marketplace, but Amazon.com has become the most popular option for small business owners looking to sell products online. By using ",{"text":3323,"type":3000,"marks":3324},"Amazon FBO",[3325],{"type":3069,"attrs":3326},{"href":3327,"title":2824},"https:\u002F\u002Fservices.amazon.com\u002Ffulfillment-by-amazon\u002Fbenefits.html",{"text":3329,"type":3000},", your products reach Amazon’s huge customer base, they’re eligible for free two-day shipping, and they even handles things like customer service and returns. This makes it a great first step for many small businesses with branded products.",{"type":2996,"content":3331},[3332],{"text":3333,"type":3000},"The most popular marketplaces to consider are:",{"type":3335,"attrs":3336,"content":3337},"bullet_list",{"tight":2700},[3338,3350,3362,3374],{"type":3282,"content":3339},[3340],{"type":2996,"content":3341},[3342,3348],{"text":3343,"type":3000,"marks":3344},"eBay",[3345],{"type":3069,"attrs":3346},{"href":3347,"title":2824},"https:\u002F\u002Fwww.ebay.com\u002F",{"text":3349,"type":3000}," – eBay is the original online marketplace that still connects millions of buyers and sellers around the world. As of 2016, the company generated gross merchandise volume of approximately $22.3 billion, making it a large business.",{"type":3282,"content":3351},[3352],{"type":2996,"content":3353},[3354,3360],{"text":3355,"type":3000,"marks":3356},"Etsy",[3357],{"type":3069,"attrs":3358},{"href":3359,"title":2824},"https:\u002F\u002Fwww.etsy.com\u002F",{"text":3361,"type":3000}," – Etsy is a global marketplace for unique and creative goods that seeks to Keep Commerce Human. As of 2016, the company had annual gross merchandise sales of about $2.48 billion with 31.7 million active buyers and 1.9 million active sellers.",{"type":3282,"content":3363},[3364],{"type":2996,"content":3365},[3366,3372],{"text":3367,"type":3000,"marks":3368},"Alibaba",[3369],{"type":3069,"attrs":3370},{"href":3371,"title":2824},"https:\u002F\u002Fwww.alibaba.com\u002F",{"text":3373,"type":3000}," – Alibaba is a Chinese ecommerce juggernaut that makes Amazon look small with hundreds of billions of dollars in gross merchandise volume per year. While it’s not an obvious choice for many small businesses, it can be a great international channel.",{"type":3282,"content":3375},[3376],{"type":2996,"content":3377},[3378,3384],{"text":3379,"type":3000,"marks":3380},"Jet",[3381],{"type":3069,"attrs":3382},{"href":3383,"title":2824},"https:\u002F\u002Fjet.com\u002F",{"text":3385,"type":3000}," – Jet is an online shopping platform dedicated to optimizing the economics of ecommerce for branded product sellers. Since its launch in 2015, the company has already amassed a large and dedicated user base.",{"type":3021,"attrs":3387,"content":3388},{"level":3119},[3389],{"text":3390,"type":3000},"Social Media",{"type":2996,"content":3392},[3393],{"text":3394,"type":3000},"Nearly half of consumers buy more goods from their favorite brands after seeing them on social media, according to a PricewaterhouseCoopers study, which makes it a natural place to sell products. Many merchants are familiar with the concept of purchasing pay-per-click (PPC) ads on social media networks or simply promoting their products with the hopes of generating click-throughs to their website, but there’s a much more direct way to sell on social media.",{"type":2996,"content":3396},[3397,3403,3405],{"text":3398,"type":3000,"marks":3399},"Social media is a natural place to sell products and services – and Foxy lets you do it directly.",[3400],{"type":3069,"attrs":3401},{"href":3402,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fdo-you-even-need-a-website-to-sell-your-products%2F&text=Social%20media%20is%20a%20natural%20place%20to%20sell%20products%20and%20services%20%E2%80%93%20and%20Foxy%20lets%20you%20do%20it%20directly.&via=foxy_io&related=foxy_io",{"text":3404,"type":3000}," ",{"text":3406,"type":3000,"marks":3407},"Click To Tweet",[3408],{"type":3069,"attrs":3409},{"href":3402,"title":2824},{"type":2996,"content":3411},[3412],{"text":3413,"type":3000},"Modern shopping carts, like Foxy, let you create and embed Buy Now or Add to Cart buttons directly on social media pages. When a visitor clicks the link, they are taken to the cart or a checkout page where they can complete an order. This takes a step out of the conversion funnel and could dramatically improve conversion rates versus sending the user to a product page or top-level domain where they have to navigate to make a purchase.",{"type":2996,"content":3415},[3416,3418,3424,3426,3432],{"text":3417,"type":3000},"See our ",{"text":3419,"type":3000,"marks":3420},"product examples",[3421],{"type":3069,"attrs":3422},{"href":3423,"title":2824},"https:\u002F\u002Fwww.foxy.io#start",{"text":3425,"type":3000}," to learn more about how Foxy can be integrated anywhere or sign-up for a ",{"text":3427,"type":3000,"marks":3428},"free unlimited trial",[3429],{"type":3069,"attrs":3430},{"href":3431,"title":2824},"https:\u002F\u002Fadmin.foxycart.com\u002Fsignup\u002F?ref=foxyio",{"text":3433,"type":3000}," to try it out yourself!",{"type":2996,"content":3435},[3436],{"text":3437,"type":3000},"The most popular social media networks are:",{"type":3335,"attrs":3439,"content":3440},{"tight":2700},[3441,3452,3464,3476],{"type":3282,"content":3442},[3443],{"type":2996,"content":3444},[3445,3450],{"text":2669,"type":3000,"marks":3446},[3447],{"type":3069,"attrs":3448},{"href":3449,"title":2824},"http:\u002F\u002Ffacebook.com\u002F",{"text":3451,"type":3000}," – Facebook is a great option for all kinds of products and has several built-in marketplaces where you can also try selling products.",{"type":3282,"content":3453},[3454],{"type":2996,"content":3455},[3456,3462],{"text":3457,"type":3000,"marks":3458},"Twitter",[3459],{"type":3069,"attrs":3460},{"href":3461,"title":2824},"http:\u002F\u002Ftwitter.com\u002F",{"text":3463,"type":3000}," – Twitter works best for high-volume marketing since messages tend to be short and frequent in nature. Try using it when distributing short-term coupon codes or deals.",{"type":3282,"content":3465},[3466],{"type":2996,"content":3467},[3468,3474],{"text":3469,"type":3000,"marks":3470},"Pinterest",[3471],{"type":3069,"attrs":3472},{"href":3473,"title":2824},"http:\u002F\u002Fpinterest.com\u002F",{"text":3475,"type":3000}," – Pinterest is great for listing individual products with compelling images and its ad network is relatively new, which means it’s generally cheaper than Facebook.",{"type":3282,"content":3477},[3478],{"type":2996,"content":3479},[3480,3485],{"text":2682,"type":3000,"marks":3481},[3482],{"type":3069,"attrs":3483},{"href":3484,"title":2824},"http:\u002F\u002Flinkedin.com\u002F",{"text":3486,"type":3000}," – LinkedIn is best for business-to-business sales or consulting services, as well as for donations and recurring subscription products targeting professionals.",{"type":3021,"attrs":3488,"content":3489},{"level":3023},[3490],{"text":3491,"type":3000},"Best Distribution Channels",{"type":2996,"content":3493},[3494],{"text":3495,"type":3000},"There are many different ways to sell your products and services online, but as we’ve mentioned above, the best distribution channels depend on the nature of these products and services and your business goals over the long-term.",{"type":2996,"content":3497},[3498,3499,3502],{"text":3257,"type":3000},{"text":3259,"type":3000,"marks":3500},[3501],{"type":3009},{"text":3019,"type":3000},{"type":2996,"content":3504},[3505],{"text":3506,"type":3000},"Here’s a matrix showing the best options based on margins and volume:",{"type":2996,"content":3508},[3509],{"text":3510,"type":3000,"marks":3511},"High Margin",[3512],{"type":3009},{"type":2996,"content":3514},[3515],{"text":3516,"type":3000,"marks":3517},"Low Margin",[3518],{"type":3009},{"type":2996,"content":3520},[3521],{"text":3522,"type":3000,"marks":3523},"High Volume",[3524],{"type":3009},{"type":2996,"content":3526},[3527],{"text":3317,"type":3000},{"type":2996,"content":3529},[3530],{"text":3531,"type":3000},"Combination",{"type":2996,"content":3533},[3534],{"text":3535,"type":3000,"marks":3536},"Low Volume",[3537],{"type":3009},{"type":2996,"content":3539},[3540],{"text":3531,"type":3000},{"type":2996,"content":3542},[3543],{"text":3544,"type":3000},"Website",{"type":2996,"content":3546},[3547],{"text":3548,"type":3000},"You may also want to consider things like:",{"type":3335,"attrs":3550,"content":3551},{"tight":2700},[3552,3562,3572],{"type":3282,"content":3553},[3554],{"type":2996,"content":3555},[3556,3560],{"text":3557,"type":3000,"marks":3558},"Discoverability –",[3559],{"type":3009},{"text":3561,"type":3000}," If you’re selling something that people are already searching for, then you would probably have a lot of success selling products on Amazon, eBay, Etsy, or other marketplaces. Obscure products don’t perform as well on these platforms since there is less search traffic hitting those pages and you can probably rank better for these searches by building a custom ecommerce website.",{"type":3282,"content":3563},[3564],{"type":2996,"content":3565},[3566,3570],{"text":3567,"type":3000,"marks":3568},"Product Types –",[3569],{"type":3009},{"text":3571,"type":3000}," eBay and Etsy don’t support selling subscription-based products very well, which could make a custom ecommerce platform a better idea. Certain services, like donations, are also best done on a custom ecommerce website, while physical products may be more amenable to a marketplace like Amazon.",{"type":3282,"content":3573},[3574],{"type":2996,"content":3575},[3576,3580],{"text":3577,"type":3000,"marks":3578},"Price and Fees –",[3579],{"type":3009},{"text":3581,"type":3000}," Higher priced items are generally best sold through a custom ecommerce website since the fees tend to be higher.",{"type":2996,"content":3583},[3584,3586,3592,3594,3600,3602,3608],{"text":3585,"type":3000},"In the end, you should carefully examine the cost and benefits associated with selling on marketplaces or taking a do-it-yourself approach. The good news is that Foxy can be an excellent in-between option by providing a simpler shopping cart that integrates with an existing CMS – like ",{"text":3587,"type":3000,"marks":3588},"WordPress",[3589],{"type":3069,"attrs":3590},{"href":3591,"title":2824},"https:\u002F\u002Fwww.foxy-shop.com\u002F",{"text":3593,"type":3000},", ",{"text":3595,"type":3000,"marks":3596},"Squarespace",[3597],{"type":3069,"attrs":3598},{"href":3599,"title":2824},"http:\u002F\u002Fkb.foxy.io\u002Fcategory\u002F27-squarespace",{"text":3601,"type":3000},", or ",{"text":3603,"type":3000,"marks":3604},"Webflow",[3605],{"type":3069,"attrs":3606},{"href":3607,"title":2824},"http:\u002F\u002Fkb.foxy.io\u002Fcategory\u002F10-webflow",{"text":3609,"type":3000}," – while also enabling you to sell directly on social media and other channels without having to setup an ecommerce website.",{"type":3021,"attrs":3611,"content":3612},{"level":3023},[3613],{"text":3199,"type":3000},{"type":2996,"content":3615},[3616],{"text":3617,"type":3000},"Most business owners assume that they need their own website to sell online, but in reality, many successful businesses use marketplaces or agnostic shopping carts like Foxy. Using these tools, they can access traffic that’s already being generated from other sources and drive revenue without worrying about the costs and complexities of managing an ecommerce application along with shipping and other logistics.",{"type":2993,"content":3619},[3620],{"type":2996,"content":3621},[3622],{"text":3623,"type":3000},"Learn how to sell products online without building an ecommerce website.",{"filename":3625,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002FDo-You-Even-Need-a-Website-to-Sell-Your-Products.jpg",[3627],{"name":2865,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1804,"content":3628,"slug":2976,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":3629,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":2979,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":3630,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2865,"component":2974,"description":2975},[],[],"do-you-even-need-a-website-to-sell-your-products","blog\u002Fposts\u002Fdo-you-even-need-a-website-to-sell-your-products",370,[],"1efbebde-d271-4aac-b6ef-3babfa155493","2018-02-12T06:00:00.000Z",[],{"name":3639,"created_at":3640,"published_at":2969,"updated_at":3641,"id":3642,"uuid":2533,"content":3643,"slug":3895,"full_slug":3896,"sort_by_date":2824,"position":3897,"tag_list":3898,"is_startpage":2700,"parent_id":3233,"meta_data":2824,"group_id":3899,"first_published_at":3900,"release_id":2824,"lang":2830,"path":2824,"alternates":3901,"default_full_slug":2824,"translated_slugs":2824},"Why Good Product Photos Matter & How to Take Them","2023-03-24T17:11:18.386Z","2023-03-24T17:20:22.483Z",64425,{"_uid":3644,"title":3639,"content":3645,"summary":3866,"component":2954,"thumbnail":3872,"categories":3874},"a45b30c2-7aab-4e93-92da-1bed8b326b67",{"type":2993,"content":3646},[3647,3659,3672,3677,3681,3693,3698,3702,3736,3741,3745,3750,3754,3782,3787,3791,3803,3808,3812,3816,3825,3830,3834,3854,3858,3862],{"type":2996,"content":3648},[3649,3651,3657],{"text":3650,"type":3000},"First impressions make a big difference: It takes just ",{"text":3652,"type":3000,"marks":3653},"50 milliseconds",[3654],{"type":3069,"attrs":3655},{"href":3656,"title":2824},"http:\u002F\u002Fwww.tandfonline.com\u002Fdoi\u002Fabs\u002F10.1080\u002F01449290500330448",{"text":3658,"type":3000}," for a visitor to form an opinion about your website and decide whether to leave or stay! Since we humans process images much faster than text, product images have the power to make or break a sale. The quality of these images may also influence how many visitors come to your website in the first place if they’re used for marketing on image-heavy platforms like Pinterest or Facebook.",{"type":2996,"content":3660},[3661,3667,3668],{"text":3662,"type":3000,"marks":3663},"Product images in your online store have the power to make or break a sale.",[3664],{"type":3069,"attrs":3665},{"href":3666,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fwhy-good-product-photos-matter-how-to-take-them%2F&text=Product%20images%20in%20your%20online%20store%20have%20the%20power%20to%20make%20or%20break%20a%20sale.&via=foxy_io&related=foxy_io",{"text":3404,"type":3000},{"text":3406,"type":3000,"marks":3669},[3670],{"type":3069,"attrs":3671},{"href":3666,"title":2824},{"type":3021,"attrs":3673,"content":3674},{"level":3023},[3675],{"text":3676,"type":3000},"Product Photos 101",{"type":2996,"content":3678},[3679],{"text":3680,"type":3000},"Product photos are designed to help potential customers visualize what they’re getting. After all, online shoppers can’t physically touch a product before buying it. High-resolution photos that showcase a product from multiple angles help buyers visually identify features, while action shots show how the product is used in the wild. For example, a person may want to see what the fabric of a dress looks like up close, but also see how it looks being worn by someone.",{"type":2996,"content":3682},[3683,3685,3691],{"text":3684,"type":3000},"Let’s take a look at an example of good product photography and how one of our users integrated it into their store. ",{"text":3686,"type":3000,"marks":3687},"Serene\u002FAudio’s",[3688],{"type":3069,"attrs":3689},{"href":3690,"title":2824},"http:\u002F\u002Fwww.sereneaudio.com\u002Ftalisman",{"text":3692,"type":3000}," product page features a full-screen photo that showcases the product in the wild, while providing many more images of the product from multiple angles and locations. The page does an exceptional job at helping customers visualize where they might put the speaker in their own home.",{"type":2996,"content":3694},[3695],{"type":3046,"attrs":3696},{"alt":2824,"src":3697,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002Fproduct-photo-good.png",{"type":2996,"content":3699},[3700],{"text":3701,"type":3000},"There are three different ways to find product photos:",{"type":3335,"attrs":3703,"content":3704},{"tight":2700},[3705,3716,3726],{"type":3282,"content":3706},[3707],{"type":2996,"content":3708},[3709,3714],{"text":3710,"type":3000,"marks":3711},"Manufacturer Supplied –",[3712],{"type":3713},"italic",{"text":3715,"type":3000}," Many manufacturers provide professional product photos for ecommerce retailers to use as they see fit. If you’re selling third-party products, these may be a good option for getting started, since they tend to look professional.",{"type":3282,"content":3717},[3718],{"type":2996,"content":3719},[3720,3724],{"text":3721,"type":3000,"marks":3722},"Hiring a Photographer –",[3723],{"type":3713},{"text":3725,"type":3000}," Professional product photographers charge between $10 and $25 per photo for products and $150 to $55 per photo for lifestyle or action shots. You may also have to pay models and incur other costs tied to photo shoots.",{"type":3282,"content":3727},[3728],{"type":2996,"content":3729},[3730,3734],{"text":3731,"type":3000,"marks":3732},"Do It Yourself –",[3733],{"type":3713},{"text":3735,"type":3000}," The cheapest long-term option is to take your own product photos. While there is a modest investment at the onset, you can take photos when you need them and pay for little more than your time investment.",{"type":3021,"attrs":3737,"content":3738},{"level":3023},[3739],{"text":3740,"type":3000},"How to Take Good Photos",{"type":2996,"content":3742},[3743],{"text":3744,"type":3000},"Photography is a lot like painting on a canvas – it’s incredibly easy to get started but a little knowledge goes a long way. Once you’ve mastered the basics, it also helps to have access to the right tools to help improve your overall results.",{"type":3021,"attrs":3746,"content":3747},{"level":3119},[3748],{"text":3749,"type":3000},"Knowledge",{"type":2996,"content":3751},[3752],{"text":3753,"type":3000},"In photography, knowledge trumps equipment every time. It pays to understand how to compose product images and learn about important camera settings. For example, macro lenses are necessary for photographing small things (like jewelry) and tilt+shift lenses may be ideal for products that have sharp lines (like boxes). Aperture settings – or F-stops – are similarly important to understand to optimizing lighting in a photograph.",{"type":2996,"content":3755},[3756,3758,3764,3766,3772,3774,3780],{"text":3757,"type":3000},"The easiest way to learn these things is by taking a specialized course online or in-person. For example, ",{"text":3759,"type":3000,"marks":3760},"Lynda.com",[3761],{"type":3069,"attrs":3762},{"href":3763,"title":2824},"https:\u002F\u002Fwww.lynda.com\u002F",{"text":3765,"type":3000}," offers a ",{"text":3767,"type":3000,"marks":3768},"Learn Product Photography",[3769],{"type":3069,"attrs":3770},{"href":3771,"title":2824},"https:\u002F\u002Fwww.lynda.com\u002FPhotoshop-tutorials\u002FLearn-Product-Photography-Fundamentals\u002F439679-2.html",{"text":3773,"type":3000}," course that covers all of these topics and more. Those that are interested in advancing even further may want to read books like ",{"text":3775,"type":3000,"marks":3776},"The Art of Photography",[3777],{"type":3069,"attrs":3778},{"href":3779,"title":2824},"https:\u002F\u002Fwww.amazon.com\u002FArt-Photography-Approach-Personal-Expression\u002Fdp\u002F1933952687",{"text":3781,"type":3000}," to get a more in-depth understanding of the theory, which can be especially helpful when taking action shots rather than just product photos.",{"type":3021,"attrs":3783,"content":3784},{"level":3119},[3785],{"text":3786,"type":3000},"Equipment",{"type":2996,"content":3788},[3789],{"text":3790,"type":3000},"You don’t necessarily need high-end equipment to take great product photos, but fine-tuning camera settings and lighting can make a big difference. A DSLR camera will let you fine-tune how a photo looks, but an Apple iPhone has the raw megapixels needed. Similarly, the sun is a great source of lighting for photographs, but artificial lighting and diffusers let you take consistent photographs any time of the day without worrying about the weather.",{"type":2996,"content":3792},[3793,3795,3801],{"text":3794,"type":3000},"There are several photography kits that you can purchase to get started. For example, the ",{"text":3796,"type":3000,"marks":3797},"AmazonBasics Portable Photo Studio",[3798],{"type":3069,"attrs":3799},{"href":3800,"title":2824},"https:\u002F\u002Fwww.amazon.com\u002FAmazonBasics-53-005312-Portable-Photo-Studio\u002Fdp\u002FB01GIL6EU4\u002F",{"text":3802,"type":3000}," provides a white background, built-in LED lights, and a three-door system for maximizing product angles for just $135.00 (at the time of writing). More advanced systems can cost upwards of $1,000.00 for stores that are looking to photograph larger items or have more control over shadows and accent lighting.",{"type":3021,"attrs":3804,"content":3805},{"level":3119},[3806],{"text":3807,"type":3000},"Post Production",{"type":2996,"content":3809},[3810],{"text":3811,"type":3000},"You can rarely snap a picture-perfect photo that you can simply upload to your store. Post production has become an increasingly important part of the photography process. When taking product photos, this means removing backgrounds and putting the product on white while improving color balance, lighting, and potentially adding or adjusting things like shadows. These small changes can make a big difference in how the product looks on a website.",{"type":2996,"content":3813},[3814],{"text":3815,"type":3000},"You may want to consider software like Adobe Photoshop, Adobe Lightroom, Phase One Capture One Pro 10, Serif Affinity Photo, or other post-production software to make the process a lot easier. While there is a learning curve to these software solutions, you can often create reusable filters to process future images after building the right look the first time. You can also find third-party plugins in many cases that can simplify post production.",{"type":2996,"content":3817},[3818,3820,3824],{"text":3819,"type":3000},"[content_upgrade cu_id=”606″]",{"text":3821,"type":3000,"marks":3822},"Download Now: 4 Apps That Make Photo Editing a Breeze",[3823],{"type":3009},{"text":3019,"type":3000},{"type":3021,"attrs":3826,"content":3827},{"level":3023},[3828],{"text":3829,"type":3000},"Integrating Photos into Your Store",{"type":2996,"content":3831},[3832],{"text":3833,"type":3000},"The final step is incorporating the product photos into your existing online store. While it’s tempting to just upload the photos to a shopping cart or CMS, you want to make sure that you’re not wasting your hard-earned dollars and valuable time by avoiding the photo-related features that customers are looking for when shopping online.",{"type":2996,"content":3835},[3836,3838,3844,3846,3852],{"text":3837,"type":3000},"According to the ",{"text":3839,"type":3000,"marks":3840},"Internet Retail Conference Exhibition 2012 Report",[3841],{"type":3069,"attrs":3842},{"href":3843,"title":2824},"https:\u002F\u002Fwww.digitalcommerce360.com\u002F2012\u002F06\u002F07\u002Firce-2012-report-consumers-explain-how-they-shop-online\u002F",{"text":3845,"type":3000},", 66% of online shoppers want to see alternative views of a product and 61% want to be able to zoom in on a product. Visual Website Optimizer also ran an ",{"text":3847,"type":3000,"marks":3848},"A\u002FB test",[3849],{"type":3069,"attrs":3850},{"href":3851,"title":2824},"https:\u002F\u002Fvwo.com\u002Fblog\u002Flarger-product-images-increase-conversion-rate\u002F",{"text":3853,"type":3000}," and found that larger product images tended to increase sales by about 9% among online retailers. These are shopping cart or CMS features that may be helpful to add before uploading any new product photos.",{"type":2996,"content":3855},[3856],{"text":3857,"type":3000},"This means that your shopping cart or CMS should support an image carousel to showcase multiple images along with image zooming to maximize your conversion rates. You should consider uploading product photos that are at least 1200 pixels to 2000 pixels wide on the long side and then implement a shopping cart or CMS solution that automatically generates thumbnails to keep loading times down while enabling customers to zoom as needed.",{"type":3021,"attrs":3859,"content":3860},{"level":3023},[3861],{"text":3199,"type":3000},{"type":2996,"content":3863},[3864],{"text":3865,"type":3000},"Product photos are an essential piece of ecommerce since customers cannot physically touch or try on items they’re buying. While you can outsource photography, it often pays to invest in the equipment, software, and knowledge to do it yourself over the long run. Properly snapping, producing, and integrating these product photos can dramatically improve the customer experience at your store and ultimately improve conversion rates.",{"type":2993,"content":3867},[3868],{"type":2996,"content":3869},[3870],{"text":3871,"type":3000},"It takes just 50 milliseconds for a visitor to form an opinion of your website- learn how to dazzle them with compelling product photos.",{"filename":3873,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002FWhy-Good-Product-Photos-Matter-How-to-Take-Them.jpg",[3875,3887,3891],{"name":2854,"created_at":3876,"published_at":2969,"updated_at":3877,"id":3878,"uuid":1792,"content":3879,"slug":3882,"full_slug":2853,"sort_by_date":2824,"position":3883,"tag_list":3884,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":3885,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":3886,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:20.360Z","2023-03-24T17:17:36.787Z",64354,{"_uid":3880,"name":2854,"component":2974,"description":3881},"5c4c2b14-565f-4869-bf2c-e6cc175b51da","Tips and advice for running a successful ecommerce website.","best-practices",10,[],"a5ce46e7-6923-4ea8-a30d-3fee453df8b1",[],{"name":2847,"created_at":3214,"published_at":2969,"updated_at":3215,"id":3216,"uuid":1801,"content":3888,"slug":3220,"full_slug":2846,"sort_by_date":2824,"position":3221,"tag_list":3889,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":3223,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":3890,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3218,"name":2847,"component":2974,"description":3219},[],[],{"name":2865,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1804,"content":3892,"slug":2976,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":3893,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":2979,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":3894,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2865,"component":2974,"description":2975},[],[],"why-good-product-photos-matter-how-to-take-them","blog\u002Fposts\u002Fwhy-good-product-photos-matter-how-to-take-them",2130,[],"a7186988-57b7-4ada-acfa-d26fefa31f58","2018-01-02T06:00:00.000Z",[],{"name":3903,"created_at":3904,"published_at":2969,"updated_at":3905,"id":3906,"uuid":2527,"content":3907,"slug":4206,"full_slug":4207,"sort_by_date":2824,"position":4208,"tag_list":4209,"is_startpage":2700,"parent_id":3233,"meta_data":2824,"group_id":4210,"first_published_at":4211,"release_id":2824,"lang":2830,"path":2824,"alternates":4212,"default_full_slug":2824,"translated_slugs":2824},"Why Design Matters in Ecommerce","2023-03-24T17:11:20.711Z","2023-03-24T17:20:23.147Z",64428,{"_uid":3908,"title":3903,"content":3909,"summary":4193,"component":2954,"thumbnail":4199,"categories":4201},"2b297308-1fdd-4b25-8050-5e82e89915f9",{"type":2993,"content":3910},[3911,3915,3920,3936,3951,3956,3968,3972,3982,3986,3990,3995,3999,4008,4012,4065,4069,4073,4077,4087,4108,4117,4157,4161,4166,4170,4174,4178,4182,4186],{"type":2996,"content":3912},[3913],{"text":3914,"type":3000},"Most ecommerce business owners are focused on the nuts and bolts of running their business, such as managing a product catalog, processing orders, and running marketing campaigns. Rather than investing in an expensive custom design, it’s tempting to use an existing template or take a do-it-yourself approach. But the failure to recognize the importance of a good design can take a silent toll on your business over time in the form of opportunity cost.",{"type":3021,"attrs":3916,"content":3917},{"level":3023},[3918],{"text":3919,"type":3000},"Why Design Matters",{"type":2996,"content":3921},[3922,3928,3930,3934],{"text":3923,"type":3000,"marks":3924},"Studies",[3925],{"type":3069,"attrs":3926},{"href":3927,"title":2824},"https:\u002F\u002Fwww.kinesisinc.com\u002Fthe-truth-about-web-design\u002F",{"text":3929,"type":3000}," have shown that you have a grand total of 50 ",{"text":3931,"type":3000,"marks":3932},"milliseconds",[3933],{"type":3713},{"text":3935,"type":3000}," to make a good first impression when someone visits your website. Despite the time you spend writing great copy, sourcing the right products, and providing exceptional customer service, research has shown that three-quarters of users judge a company’s credibility based on its web design and more than 90 percent of first impressions are related to design.",{"type":2996,"content":3937},[3938,3940,3946,3947],{"text":3939,"type":3000},"Remember: ",{"text":3941,"type":3000,"marks":3942},"It takes a total of 50 milliseconds to make a good first impression when someone visits your website.",[3943],{"type":3069,"attrs":3944},{"href":3945,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fwhy-design-matters-in-ecommerce%2F&text=It%20takes%20a%20total%20of%2050%20milliseconds%20to%20make%20a%20good%20first%20impression%20when%20someone%20visits%20your%20website.&via=foxy_io&related=foxy_io",{"text":3404,"type":3000},{"text":3406,"type":3000,"marks":3948},[3949],{"type":3069,"attrs":3950},{"href":3945,"title":2824},{"type":2996,"content":3952},[3953],{"type":3046,"attrs":3954},{"alt":2824,"src":3955,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F12\u002Fbetrouwbaarheid-bedrijf-look-website.jpg",{"type":2996,"content":3957},[3958,3960,3966],{"text":3959,"type":3000},"Source: ",{"text":3961,"type":3000,"marks":3962},"Kinesis Inc",[3963],{"type":3069,"attrs":3964},{"href":3965,"title":2824},"https:\u002F\u002Fwww.kinesisinc.com\u002F",{"text":3967,"type":3000},".",{"type":2996,"content":3969},[3970],{"text":3971,"type":3000},"If you don’t believe those statistics, imagine walking into a dirty retail store with ugly décor and products organized without any rhyme or reason. You would probably be significantly more likely to purchase the same product from a clean and modern store that was well-organized. Now, imagine that you could transport yourself between the dirty store and clean store in 50 milliseconds and you can appreciate the importance of web design.",{"type":2996,"content":3973},[3974,3976,3980],{"text":3975,"type":3000},"Design can also make a big difference on revenue and profitability beyond first impressions. For example, subtle changes to the color and text of a buy now button can have a big impact on conversion rates. These kinds of small design changes may only boost a conversion rate by one or 2%, but those small changes add up to a lot of money over the long-term. A 2% increase in $100,000 in annual revenue is $2,000 ",{"text":3977,"type":3000,"marks":3978},"per year",[3979],{"type":3713},{"text":3981,"type":3000},"!",{"type":2996,"content":3983},[3984],{"text":3985,"type":3000},"When it comes to usability, design also plays a big role in ADA compliance. An estimated seven million adults in the U.S. have some sort of visual disability, which makes it incredibly important to create accessible websites. Color and font size choices can mean the difference between readability or a move on to the next store, while images with text counterparts and support for assistive technology can ensure that everyone can buy from your store.",{"type":2996,"content":3987},[3988],{"text":3989,"type":3000},"Finally, great design can help you connect with customers on a deeper level over time. The most obvious example of this is Amazon’s logo that appears on its website, advertising, packaging, and other materials. Maintaining a consistent design across your website, social media, advertising campaigns, and physical products can help build and maintain product and brand awareness among consumers and ultimately boost repeat sales.",{"type":3021,"attrs":3991,"content":3992},{"level":3023},[3993],{"text":3994,"type":3000},"Elements of Design",{"type":2996,"content":3996},[3997],{"text":3998,"type":3000},"Great web design is a combination of aesthetics and usability. Aesthetics refers to the actual layout, typography, color scheme, images, and other elements of a web design, while usability refers to how these elements come together to optimize a user’s experience. You should have a strong understanding of both of these concepts: Beautiful websites that aren’t functional are just as ineffective as functional websites that aren’t beautiful.",{"type":2996,"content":4000},[4001,4003,4007],{"text":4002,"type":3000},"[content_upgrade cu_id=”543″]",{"text":4004,"type":3000,"marks":4005},"Free Download: Web Design Audit Worksheet",[4006],{"type":3009},{"text":3019,"type":3000},{"type":2996,"content":4009},[4010],{"text":4011,"type":3000},"There are many design principles, but five of the most common include:",{"type":3335,"attrs":4013,"content":4014},{"tight":2700},[4015,4025,4035,4045,4055],{"type":3282,"content":4016},[4017],{"type":2996,"content":4018},[4019,4023],{"text":4020,"type":3000,"marks":4021},"Typography –",[4022],{"type":3713},{"text":4024,"type":3000}," The art and technique of arranging type to make written language legible, readable, and appealing when displayed.",{"type":3282,"content":4026},[4027],{"type":2996,"content":4028},[4029,4033],{"text":4030,"type":3000,"marks":4031},"Color Scheme –",[4032],{"type":3713},{"text":4034,"type":3000}," Logical combinations of colors on the color wheel that create an aesthetic feeling of style and appeal.",{"type":3282,"content":4036},[4037],{"type":2996,"content":4038},[4039,4043],{"text":4040,"type":3000,"marks":4041},"Composition –",[4042],{"type":3713},{"text":4044,"type":3000}," The way in which design elements are laid out on a page or canvas to make it accessible and appealing.",{"type":3282,"content":4046},[4047],{"type":2996,"content":4048},[4049,4053],{"text":4050,"type":3000,"marks":4051},"Direction –",[4052],{"type":3713},{"text":4054,"type":3000}," The path that a user takes when browsing a page, which usually defaults to the so-called F- or Z-patterns by habit.",{"type":3282,"content":4056},[4057],{"type":2996,"content":4058},[4059,4063],{"text":4060,"type":3000,"marks":4061},"Contrast –",[4062],{"type":3713},{"text":4064,"type":3000}," The light versus dark, thick versus thin, or other types of contrast that create emphasis and make a design ‘pop’.",{"type":2996,"content":4066},[4067],{"text":4068,"type":3000},"Other elements of design include lines, scale, repetition, negative space, symmetry, transparency, texture, balance, hierarchy, framing, grids, randomness, movement, and depth, among other things. These concepts are the subject of countless books, but not all of these principles may be directly applicable to web design. For example, the use of texture doesn’t mean that you should have a textured background image on a web page.",{"type":3021,"attrs":4070,"content":4071},{"level":3023},[4072],{"text":2854,"type":3000},{"type":2996,"content":4074},[4075],{"text":4076,"type":3000},"The problem with these design concepts is that they can feel very abstract. How do you pick the right combination of colors? What is a good font to use for a heading? The good news is that a professional web designer can help you translate these abstract concepts into a beautiful and functional design. And if you’re interested in doing it yourself, there are some best practices that can help you stay on the right track.",{"type":2996,"content":4078},[4079,4081,4085],{"text":4080,"type":3000},"Let’s start by defining three important design ",{"text":4082,"type":3000,"marks":4083},"goals",[4084],{"type":3713},{"text":4086,"type":3000},":",{"type":3277,"attrs":4088,"content":4089},{"order":3279,"tight":2700},[4090,4096,4102],{"type":3282,"content":4091},[4092],{"type":2996,"content":4093},[4094],{"text":4095,"type":3000},"Make sure people understand what you’re selling right away.",{"type":3282,"content":4097},[4098],{"type":2996,"content":4099},[4100],{"text":4101,"type":3000},"Make it easy to purchase something (e.g. it doesn’t require many clicks).",{"type":3282,"content":4103},[4104],{"type":2996,"content":4105},[4106],{"text":4107,"type":3000},"Make your branding consistent across everything.",{"type":2996,"content":4109},[4110,4112,4116],{"text":4111,"type":3000},"Next, let’s take a look at some specific design ",{"text":4113,"type":3000,"marks":4114},"tips",[4115],{"type":3713},{"text":4086,"type":3000},{"type":3335,"attrs":4118,"content":4119},{"tight":2700},[4120,4129,4138,4148],{"type":3282,"content":4121},[4122],{"type":2996,"content":4123},[4124,4127],{"text":4020,"type":3000,"marks":4125},[4126],{"type":3713},{"text":4128,"type":3000}," Use two or three web-safe fonts at most. Serif fonts are good for headlines and sans-serif fonts are good for body text.",{"type":3282,"content":4130},[4131],{"type":2996,"content":4132},[4133,4136],{"text":4030,"type":3000,"marks":4134},[4135],{"type":3713},{"text":4137,"type":3000}," Use a color palette with two or three colors that have a visual harmony and contrast well with text and images. Remember that 5% of the population is colorblind when choosing these colors!",{"type":3282,"content":4139},[4140],{"type":2996,"content":4141},[4142,4146],{"text":4143,"type":3000,"marks":4144},"Images –",[4145],{"type":3713},{"text":4147,"type":3000}," Choose images thoughtfully and avoid images with a lot of movement. Ensure that the file size is small since images can account for 60% or more of page loading time.",{"type":3282,"content":4149},[4150],{"type":2996,"content":4151},[4152,4155],{"text":4040,"type":3000,"marks":4153},[4154],{"type":3713},{"text":4156,"type":3000}," A simple design is an effective design. White space helps divide the page into distinct parts and makes it easier to process information.",{"type":2996,"content":4158},[4159],{"text":4160,"type":3000},"There are countless other best practices – and design is something that evolves over time – but these are some of the overarching goals and stylistic best practices.",{"type":3021,"attrs":4162,"content":4163},{"level":3023},[4164],{"text":4165,"type":3000},"Put It Into Practice",{"type":2996,"content":4167},[4168],{"text":4169,"type":3000},"The importance of design in ecommerce means that it often makes sense to hire a good designer. After all, you have just 50 milliseconds to impress a visitor and design influences 94 percent of their decision! A great designer may literally be worth their weight in gold. Even if you’re a designer, it can be hard to work on your own projects due to perfectionism and other psychological barriers, and it still may make sense to hire an external designer.",{"type":2996,"content":4171},[4172],{"text":4173,"type":3000},"Before hiring a designer, make sure that you do your homework. Look at websites that you like and come up with specific reasons that you like them. For example, you might like the color scheme of one website or the way that another website handles navigation. It’s also important to remember that design is a collaborative process, which means that you’ll need to provide regular feedback to the designer to ensure you get the best results.",{"type":2996,"content":4175},[4176],{"text":4177,"type":3000},"After you have a design, it’s equally important to continue evolving it over time. This means adapting to the latest best practices and A\u002FB testing what design choices resonate the best with visitors and customers. For example, you might change the color or text on a button to see if it increases conversion rates or revamp a design every couple of years to keep up with new trends and conventions in web design and\u002For ecommerce.",{"type":3021,"attrs":4179,"content":4180},{"level":3023},[4181],{"text":3199,"type":3000},{"type":2996,"content":4183},[4184],{"text":4185,"type":3000},"There’s little question that web design plays an important role in ecommerce. While design is an abstract concept in many ways, there are some time-tested principles that can help you stay on the right track. It’s usually a good idea to hire a professional designer to achieve the best results and then constantly A\u002FB test usability and design changes to optimize performance over time. Small improvements in conversion rates can pay a big dividend over time!",{"type":2996,"content":4187},[4188,4189,4192],{"text":4002,"type":3000},{"text":4004,"type":3000,"marks":4190},[4191],{"type":3009},{"text":3019,"type":3000},{"type":2993,"content":4194},[4195],{"type":2996,"content":4196},[4197],{"text":4198,"type":3000},"Learn why design matters in the world of ecommerce and some best practices to help your business succeed.",{"filename":4200,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F12\u002FWhy-Design-Matters-in-E-Commerce.jpg",[4202],{"name":2865,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1804,"content":4203,"slug":2976,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":4204,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":2979,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":4205,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2865,"component":2974,"description":2975},[],[],"why-design-matters-in-ecommerce","blog\u002Fposts\u002Fwhy-design-matters-in-ecommerce",2110,[],"3fb2cffa-6594-4980-8f75-75bbcc142e32","2017-12-04T06:00:00.000Z",[],{"name":4214,"created_at":4215,"published_at":2969,"updated_at":4216,"id":4217,"uuid":1912,"content":4218,"slug":4467,"full_slug":4468,"sort_by_date":2824,"position":2962,"tag_list":4469,"is_startpage":2700,"parent_id":3233,"meta_data":2824,"group_id":4470,"first_published_at":4471,"release_id":2824,"lang":2830,"path":2824,"alternates":4472,"default_full_slug":2824,"translated_slugs":2824},"4 Steps to Prep Your Store for Cyber Monday & Black Friday","2023-03-24T17:11:27.090Z","2023-03-24T17:21:31.394Z",64436,{"_uid":4219,"title":4214,"content":4220,"summary":4454,"component":2954,"thumbnail":4460,"categories":4462},"43c143c3-422f-4187-8b2e-5a3f4afcd3c3",{"type":2993,"content":4221},[4222,4234,4240,4244,4249,4253,4257,4261,4265,4270,4282,4287,4298,4302,4307,4311,4315,4382,4386,4391,4395,4408,4412,4439,4443,4447,4451],{"type":2996,"content":4223},[4224,4226,4232],{"text":4225,"type":3000},"According to ",{"text":4227,"type":3000,"marks":4228},"Adobe Digital Insights",[4229],{"type":3069,"attrs":4230},{"href":4231,"title":2824},"http:\u002F\u002Fnews.adobe.com\u002Fpress-release\u002Fmarketing-cloud\u002Fmedia-alert-adobe-data-shows-cyber-monday-largest-online-sales-day",{"text":4233,"type":3000},", Cyber Monday sales topped $3.39 billion in 2016 marking a 10.2% increase over 2015 and the biggest day in the history of U.S. ecommerce. Black Friday came in a close second with $3.34 billion in ecommerce spending, while total holiday spending reached nearly $40 billion last year. Interestingly, Black Friday could eclipse Cyber Monday spending this year as more consumers look exclusively online for deals.",{"type":2996,"content":4235},[4236],{"text":4237,"type":3000,"marks":4238},"Interesting aside: China’s Single’s Day on November 11th is technically the biggest online shopping day in the world after Alibaba branded it as a holiday in 2009. Last year, Alibaba brought in more than $17.8 billion in online sales in a single day.",[4239],{"type":3713},{"type":2996,"content":4241},[4242],{"text":4243,"type":3000},"Let’s take a look at how to prepare your ecommerce store for Black Friday and Cyber Monday, and make the most of the holiday shopping extravaganza.",{"type":3021,"attrs":4245,"content":4246},{"level":3023},[4247],{"text":4248,"type":3000},"Step 1: Plan Your Sales",{"type":2996,"content":4250},[4251],{"text":4252,"type":3000},"The first step is planning what products will be on sale – including so-called “doorbusters” or loss leaders – and how they’re going to be promoted. It’s important to start this process early on to provide enough lead time for marketing campaigns to build up demand. After all, many consumers start looking for deals as early as October and building mind share over time can ensure that they come to your store before visiting other popular retailers.",{"type":2996,"content":4254},[4255],{"text":4256,"type":3000},"[content_upgrade cu_id=”466″]Download Free: Product Deal Planning Worksheet[content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":2996,"content":4258},[4259],{"text":4260,"type":3000},"A doorbuster is a product that’s sold below market cost to stimulate the sales of more profitable products. For example, you may offer the first 100 customers a killer deal on an in-demand holiday product and end up attracting thousands of visitors to your store. The best doorbusters have accessories that can be sold alongside the main product at a higher margin. These options should be prominently highlighted at checkout.",{"type":2996,"content":4262},[4263],{"text":4264,"type":3000},"In addition to a doorbuster, you should decide what products you’re going to discount, when the discounts will occur, and how the products will be promoted. These decisions will depend largely on your product mix and marketing channels, but it’s a good idea to plan promotions throughout the entire week of weekend and following week, since holiday shoppers tend to be active throughout that entire timeframe (and beyond).",{"type":3021,"attrs":4266,"content":4267},{"level":3023},[4268],{"text":4269,"type":3000},"Step 2: Optimize Your Marketing",{"type":2996,"content":4271},[4272,4274,4280],{"text":4273,"type":3000},"There are many different marketing strategies that can be used to promote products, but targeting repeat visitors is often the most cost-effective according to ",{"text":4275,"type":3000,"marks":4276},"Monetate",[4277],{"type":3069,"attrs":4278},{"href":4279,"title":2824},"http:\u002F\u002Finfo.monetate.com\u002Frs\u002F092-TQN-434\u002Fimages\u002FMonetate_EQ4_2015_A_Tale_of_Two_Visitors-web.pdf",{"text":4281,"type":3000},". You should consider adding re-targeting campaigns to advertise to return visitors, while leveraging your mailing list to send out regular promotions going into the holiday shopping season. These efforts may be more profitable than bread-and-butter pay-per-click campaigns.",{"type":2996,"content":4283},[4284],{"type":3046,"attrs":4285},{"alt":2824,"src":4286,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Frepeat-buyers.png",{"type":2996,"content":4288},[4289,4291,4296],{"text":4290,"type":3000},"In addition to these marketing campaigns, you may want to consider making small holiday-focused marketing improvements to your website to increase conversions. A great example is including holiday-specific badges with callouts like shipping deadlines, ‘good for…’ suggestions, or special holiday promotions. ",{"text":4275,"type":3000,"marks":4292},[4293],{"type":3069,"attrs":4294},{"href":4295,"title":2824},"http:\u002F\u002Finfo.monetate.com\u002Frs\u002F092-TQN-434\u002Fimages\u002F2016-Holiday-Guide-for-Prospects.pdf",{"text":4297,"type":3000}," found a 55% improvement in conversion rates for websites that use product badges compared to those that don’t use them!",{"type":2996,"content":4299},[4300],{"text":4301,"type":3000},"Finally, consider adding small things that address common holiday shopping concerns. For example, fast or free shipping has become a necessity in today’s Amazon-driven world; price-match guarantees can help reassure customers they’re getting a good deal; and, return policies become extremely important during the holiday season. It’s important to highlight these factors early on in the customer journey to alleviate concerns and maximize conversions.",{"type":3021,"attrs":4303,"content":4304},{"level":3023},[4305],{"text":4306,"type":3000},"Step 3: Prepare Your Website",{"type":2996,"content":4308},[4309],{"text":4310,"type":3000},"It’s easy to get caught up in the creative marketing process and forget to ensure that everything is working on a technical level. But, the best marketing campaign in the world isn’t going to generate any revenue if a website is down or a promotion doesn’t work. In addition to making sure everything is working, you should ensure that technical personnel are available throughout the holiday season to quickly address any major issues that may arise.",{"type":2996,"content":4312},[4313],{"text":4314,"type":3000},"Your technical readiness checklist should include:",{"type":3335,"attrs":4316,"content":4317},{"tight":2700},[4318,4324,4336,4342,4348,4362,4376],{"type":3282,"content":4319},[4320],{"type":2996,"content":4321},[4322],{"text":4323,"type":3000},"Ensure coupons and discount codes work before promoting them",{"type":3282,"content":4325},[4326],{"type":2996,"content":4327},[4328,4330],{"text":4329,"type":3000},"Stress test your store for heavy traffic using tools like ",{"text":4331,"type":3000,"marks":4332},"LoadImpact",[4333],{"type":3069,"attrs":4334},{"href":4335,"title":2824},"https:\u002F\u002Floadimpact.com\u002F",{"type":3282,"content":4337},[4338],{"type":2996,"content":4339},[4340],{"text":4341,"type":3000},"Make sure that live support and toll-free phone numbers are working",{"type":3282,"content":4343},[4344],{"type":2996,"content":4345},[4346],{"text":4347,"type":3000},"Test the mobile and tablet experience is fully-functional and error-free",{"type":3282,"content":4349},[4350],{"type":2996,"content":4351},[4352,4354,4360],{"text":4353,"type":3000},"Set up uptime monitoring solution like ",{"text":4355,"type":3000,"marks":4356},"Pingdom",[4357],{"type":3069,"attrs":4358},{"href":4359,"title":2824},"https:\u002F\u002Fwww.pingdom.com\u002Ffree",{"text":4361,"type":3000}," to let you know if something’s wrong",{"type":3282,"content":4363},[4364],{"type":2996,"content":4365},[4366,4368,4374],{"text":4367,"type":3000},"Enable ",{"text":4369,"type":3000,"marks":4370},"alternate payment methods",[4371],{"type":3069,"attrs":4372},{"href":4373,"title":2824},"https:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Fpayment-methods\u002Falternate-payment-methods",{"text":4375,"type":3000}," if there’s time, like PayPal or Amazon Pay",{"type":3282,"content":4377},[4378],{"type":2996,"content":4379},[4380],{"text":4381,"type":3000},"Keep an eye on error logs, such as those provided by Foxy, that record transaction failures and identify issues early",{"type":2996,"content":4383},[4384],{"text":4385,"type":3000},"Aside from these purely technical items, you should make sure that all of your billing is updated and no accounts are set to expire. It would be devastating to have a domain expire or a payment processor go down during the peak holiday season!",{"type":3021,"attrs":4387,"content":4388},{"level":3023},[4389],{"text":4390,"type":3000},"Step 4: Have a ‘Plan B’",{"type":2996,"content":4392},[4393],{"text":4394,"type":3000},"The final step is to have contingency plans to address unexpected issues that will inevitably arise. For example, what happens if a drop shipper quickly runs out of product or a payment processing gateway fails? Having a back-up plan will help reduce stress and anxiety by having a pre-made plan ready to put in place to address these crises.",{"type":2996,"content":4396},[4397,4403,4404],{"text":4398,"type":3000,"marks":4399},"Having a back-up plan will help reduce stress and anxiety during the holiday shopping season.",[4400],{"type":3069,"attrs":4401},{"href":4402,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2F4-steps-to-prep-your-store-for-cyber-monday-black-friday%2F&text=Having%20a%20back-up%20plan%20will%20help%20reduce%20stress%20and%20anxiety%20during%20the%20holiday%20shopping%20season.&via=foxy_io&related=foxy_io",{"text":3404,"type":3000},{"text":3406,"type":3000,"marks":4405},[4406],{"type":3069,"attrs":4407},{"href":4402,"title":2824},{"type":2996,"content":4409},[4410],{"text":4411,"type":3000},"Some important contingency plans include:",{"type":3335,"attrs":4413,"content":4414},{"tight":2700},[4415,4421,4427,4433],{"type":3282,"content":4416},[4417],{"type":2996,"content":4418},[4419],{"text":4420,"type":3000},"A backup development team capable of stepping in to assist in-house developers as-needed to make sure everything is running smoothly.",{"type":3282,"content":4422},[4423],{"type":2996,"content":4424},[4425],{"text":4426,"type":3000},"A backup supplier for key products that may be at risk of running out quickly or a process for taking backorders for a sold-out product.",{"type":3282,"content":4428},[4429],{"type":2996,"content":4430},[4431],{"text":4432,"type":3000},"A plan to leverage another shipping company if the one that you’re using suddenly becomes too busy or unable to ship orders in a timely fashion.",{"type":3282,"content":4434},[4435],{"type":2996,"content":4436},[4437],{"text":4438,"type":3000},"A plan to deal with a rush of fraudulent orders that may cause a payment processor to start denying payments unexpected.",{"type":2996,"content":4440},[4441],{"text":4442,"type":3000},"At Foxy, we enable merchants to use more than 80 different payment gateways and alternate payment methods, as well as seamlessly move between CMS solutions. This flexibility can be invaluable when having to make technical adjustments on-the-fly.",{"type":3021,"attrs":4444,"content":4445},{"level":3023},[4446],{"text":3199,"type":3000},{"type":2996,"content":4448},[4449],{"text":4450,"type":3000},"Cyber Monday and Black Friday are biggest ecommerce holidays of the year, which makes it important to plan ahead and ensure your store is ready. Often times, this involves carefully planning out what products are going on sale, developing an effective marketing campaign in advance, and ensuring that all everything is working as expected. These steps can help ensure that you’re ready to make the most of the biggest holiday shopping season of the year.",{"type":2996,"content":4452},[4453],{"text":4256,"type":3000},{"type":2993,"content":4455},[4456],{"type":2996,"content":4457},[4458],{"text":4459,"type":3000},"Take these steps to ensure that your ecommerce store is ready for the biggest day and week of the year.",{"filename":4461,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002FBlack-Friday.jpg",[4463],{"name":2865,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1804,"content":4464,"slug":2976,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":4465,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":2979,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":4466,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2865,"component":2974,"description":2975},[],[],"4-steps-to-prep-your-store-for-cyber-monday-black-friday","blog\u002Fposts\u002F4-steps-to-prep-your-store-for-cyber-monday-black-friday",[],"abfe08a2-f314-4466-aa90-a763f8d09049","2017-10-26T05:00:00.000Z",[],{"name":4474,"created_at":4475,"published_at":2969,"updated_at":4476,"id":4477,"uuid":2125,"content":4478,"slug":4618,"full_slug":4619,"sort_by_date":2824,"position":4620,"tag_list":4621,"is_startpage":2700,"parent_id":3233,"meta_data":2824,"group_id":4622,"first_published_at":4623,"release_id":2824,"lang":2830,"path":2824,"alternates":4624,"default_full_slug":2824,"translated_slugs":2824},"Holiday Sales Without the Stress","2023-03-24T17:11:46.874Z","2023-03-24T17:21:07.671Z",64461,{"_uid":4479,"title":4474,"content":4480,"summary":4601,"component":2954,"thumbnail":4607,"categories":4609},"af31d3c9-20f6-480e-8c48-ff60ea797db5",{"type":2993,"content":4481},[4482,4486,4491,4503,4508,4520,4525,4529,4534,4538,4543,4547,4574,4578,4583],{"type":2996,"content":4483},[4484],{"text":4485,"type":3000},"It’s the time of year when things seem to get more stressful and chaotic. The good news is that this can potentially be the most peaceful time of year for you and your business. Our hope is that the following tips will help your business have stress-free holiday sales and a successful end of year.",{"type":3021,"attrs":4487,"content":4488},{"level":3023},[4489],{"text":4490,"type":3000},"Validate Coupon Codes and Sale Prices",{"type":2996,"content":4492},[4493,4495,4501],{"text":4494,"type":3000},"Going the extra mile in testing coupon codes to make sure they work as expected and apply the proper discount will prevent any “surprises” during your big sale. For post sale peace, make sure your coupon codes expire at the right time or that they are properly deactivated. FoxyCart merchants can ",{"text":4496,"type":3000,"marks":4497},"easily manage coupons from the FoxyCart admin",[4498],{"type":3069,"attrs":4499},{"href":4500,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Fdiscounts\u002Fcoupons",{"text":4502,"type":3000},". Set discount type, expiration dates, applicable products, and more. Make sure your sale prices reflect the right price so customers aren’t under or overcharged.",{"type":3021,"attrs":4504,"content":4505},{"level":3023},[4506],{"text":4507,"type":3000},"Stress Test Your Website, Cart, and Hosting",{"type":2996,"content":4509},[4510,4512,4518],{"text":4511,"type":3000},"We’ve all read about websites crashing because of large amounts of traffic. Avoid epic failure by ensuring your online store can handle the holiday rush. Merchants using FoxyCart are in ",{"text":4513,"type":3000,"marks":4514},"good hands",[4515],{"type":3069,"attrs":4516},{"href":4517,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Finfrastructure",{"text":4519,"type":3000}," when it comes to a solid shopping cart that can handle large spikes in traffic and thousands of sales at any given time. The same goes for your website and hosting. Check with your hosting provider to make sure they can handle an increase in traffic.",{"type":3021,"attrs":4521,"content":4522},{"level":3023},[4523],{"text":4524,"type":3000},"Check Inventory",{"type":2996,"content":4526},[4527],{"text":4528,"type":3000},"There’s nothing worse than having to tell a customer you’re “out of a product”. Stay ahead of the game and make sure you have proper inventory, especially for your more popular products. Have a process in place for when products do run out. Instead of just saying you’re out of stock, allow customers to still purchase, but set clear expectations of delayed delivery. This will create a successful sale for your business while creating a great experience for your customers.",{"type":3021,"attrs":4530,"content":4531},{"level":3023},[4532],{"text":4533,"type":3000},"Create a Game Plan",{"type":2996,"content":4535},[4536],{"text":4537,"type":3000},"It goes without saying that most things tend to work better when you have a game plan. The same goes for hosting a big end of year sale. A little bit of planning will go a long way and will create an opportunity for a successful and joyful sale. Creating a game plan will ensure you and your team know how to respond to different situations no matter what is thrown at you.",{"type":3021,"attrs":4539,"content":4540},{"level":3023},[4541],{"text":4542,"type":3000},"Get Help",{"type":2996,"content":4544},[4545],{"text":4546,"type":3000},"The toughest tasks are accomplished much quicker and easier when you have help carrying the load. If you’re running a solo business and plan to do any type of special sale, it may make the most sense to hire some help or get friends and family to volunteer. If your answer to the following questions is “me”, that may be a good indication you need some help:",{"type":3335,"attrs":4548,"content":4549},{"tight":2700},[4550,4556,4562,4568],{"type":3282,"content":4551},[4552],{"type":2996,"content":4553},[4554],{"text":4555,"type":3000},"Who will fulfill orders?",{"type":3282,"content":4557},[4558],{"type":2996,"content":4559},[4560],{"text":4561,"type":3000},"Who will keep track of inventory?",{"type":3282,"content":4563},[4564],{"type":2996,"content":4565},[4566],{"text":4567,"type":3000},"Who will answer support emails and phone calls?",{"type":3282,"content":4569},[4570],{"type":2996,"content":4571},[4572],{"text":4573,"type":3000},"Who will handle quality control?",{"type":2996,"content":4575},[4576],{"text":4577,"type":3000},"We hope these tips have been helpful in planning your next big sale. We’d love to hear about your past experiences, what you learned and what you would or wouldn’t do again.",{"type":3021,"attrs":4579,"content":4580},{"level":3119},[4581],{"text":4582,"type":3000},"FoxyCart Holiday Hours",{"type":2996,"content":4584},[4585,4587,4591,4593,4599],{"text":4586,"type":3000},"Heads up! Our US team members will be ",{"text":4588,"type":3000,"marks":4589},"out of the office Thursday, November 27 – Friday November 28",[4590],{"type":3009},{"text":4592,"type":3000},". Our non-US team members will be keeping an eye on support, but response times may be a little slower. Please don’t hesitate to ",{"text":4594,"type":3000,"marks":4595},"contact us",[4596],{"type":3069,"attrs":4597},{"href":4598,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fcontact",{"text":4600,"type":3000}," if you need anything at all.",{"type":2993,"content":4602},[4603],{"type":2996,"content":4604},[4605],{"text":4606,"type":3000},"It’s the time of year when things seem to get more stressful and chaotic. The good news is that this can potentially be the most peaceful time of year for you and your business. Our hope is that the following tips will help your business have stress-free holiday sales and a successful end of year. […]",{"filename":4608,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fholiday-sales-without-the-stress.jpg",[4610,4614],{"name":2847,"created_at":3214,"published_at":2969,"updated_at":3215,"id":3216,"uuid":1801,"content":4611,"slug":3220,"full_slug":2846,"sort_by_date":2824,"position":3221,"tag_list":4612,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":3223,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":4613,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3218,"name":2847,"component":2974,"description":3219},[],[],{"name":2865,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1804,"content":4615,"slug":2976,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":4616,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":2979,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":4617,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2865,"component":2974,"description":2975},[],[],"holiday-sales-without-the-stress","blog\u002Fposts\u002Fholiday-sales-without-the-stress",770,[],"58435598-3f9f-49ce-b949-1f2bae48ed6d","2015-11-24T10:47:21.000Z",[],{"name":4626,"created_at":4627,"published_at":2969,"updated_at":4628,"id":4629,"uuid":2161,"content":4630,"slug":4870,"full_slug":4871,"sort_by_date":2824,"position":4872,"tag_list":4873,"is_startpage":2700,"parent_id":3233,"meta_data":2824,"group_id":4874,"first_published_at":4875,"release_id":2824,"lang":2830,"path":2824,"alternates":4876,"default_full_slug":2824,"translated_slugs":2824},"Increase Sales with These FoxyCart Features","2023-03-24T17:12:03.270Z","2023-03-24T17:21:03.658Z",64481,{"_uid":4631,"title":4626,"content":4632,"summary":4853,"component":2954,"thumbnail":4859,"categories":4861},"925b16a6-8c40-427b-8e75-78a3375bb29f",{"type":2993,"content":4633},[4634,4638,4642,4647,4651,4655,4667,4677,4682,4686,4690,4696,4700,4704,4714,4719,4723,4780,4785,4789,4799,4804,4808,4827,4832,4836,4841],{"type":2996,"content":4635},[4636],{"text":4637,"type":3000},"When it comes to having a successful business, merchants must be proactive in selling their product\u002Fservice and staying connected with their customers. At FoxyCart, we have worked hard to build the fastest, highest converting, easiest to integrate shopping cart for merchants and developers. While continuing to improve and add new features to our cart, it has come to our attention that many of our users are unaware of the marketing features and integrations FoxyCart offers.",{"type":2996,"content":4639},[4640],{"text":4641,"type":3000},"Today, I would like to highlight built-in features and 3rd party integrations you can start using right now to generate more sales and create returning customers for your business.",{"type":3021,"attrs":4643,"content":4644},{"level":3023},[4645],{"text":4646,"type":3000},"Coupon Promotions",{"type":2996,"content":4648},[4649],{"text":4650,"type":3000},"Coupons are a great way to attract new customers along with inviting previous customers to purchase again.",{"type":2996,"content":4652},[4653],{"text":4654,"type":3000},"With FoxyCart, you can have an unlimited number of coupons to share with your customers. Discounts can be based on different criteria. For example, spend $50, save $5 or save 10% when you purchase two or more products. There are literally hundreds of different scenarios you can create.",{"type":2996,"content":4656},[4657,4659,4665],{"text":4658,"type":3000},"When offering a coupon code to your customers, it is good to make it time sensitive by specifying a start and end date. This will encourage your customers to take advantage of the promotion now, rather than waiting until later. Also, specifying an end date when creating your coupon code, prevents random discounts floating around the internet. A while back, our own Adam Judd gave some tips on ",{"text":4660,"type":3000,"marks":4661},"how not to be the next internet embarrassment",[4662],{"type":3069,"attrs":4663},{"href":4664,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fblog\u002Fcoupons-are-great-except-when-theyre-not",{"text":4666,"type":3000}," in relation to coupon codes.",{"type":2996,"content":4668},[4669,4671,4676],{"text":4670,"type":3000},"You can learn more about creating and managing coupons in FoxyCart ",{"text":4672,"type":3000,"marks":4673},"here",[4674],{"type":3069,"attrs":4675},{"href":4500,"title":2824},{"text":3967,"type":3000},{"type":3021,"attrs":4678,"content":4679},{"level":3023},[4680],{"text":4681,"type":3000},"Followup Emails",{"type":2996,"content":4683},[4684],{"text":4685,"type":3000},"Many merchants miss the opportunity to create returning customers by sending a followup email after a successful sale. This is the perfect time to offer an upgrade or inform your customers about related products. Teaming followup emails with a time sensitive coupon code can be a huge win for both you and your customers.",{"type":2996,"content":4687},[4688],{"text":4689,"type":3000},"For example, lets say someone just purchased a digital camera from your online store. Along with cameras, you sell cases and other accessories. Using category specific emails in FoxyCart, you could automatically send the following email:",{"type":2996,"content":4691},[4692],{"text":4693,"type":3000,"marks":4694},"Congratulations on your camera purchase! We know you are going to love it! For an even better experience with your new camera, we recommend purchasing a case to keep it clean and protected. In our online store, we have over 50 different cases to choose from here: www.mystore.com\u002Fcases",[4695],{"type":3713},{"type":2996,"content":4697},[4698],{"text":4699,"type":3000},"As a thank you for your recent purchase, please use coupon code SAVE10 to receive 10% off your next purchase. But hurry though. This coupon will expire on ________.",{"type":2996,"content":4701},[4702],{"text":4703,"type":3000},"With the above example we informed the customer about other products we offer along with an incentive to purchase now.",{"type":2996,"content":4705},[4706,4708,4713],{"text":4707,"type":3000},"Get more information on creating category specific emails in FoxyCart ",{"text":4672,"type":3000,"marks":4709},[4710],{"type":3069,"attrs":4711},{"href":4712,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Freceipts\u002Femails",{"text":3967,"type":3000},{"type":3021,"attrs":4715,"content":4716},{"level":3023},[4717],{"text":4718,"type":3000},"Free Shipping",{"type":2996,"content":4720},[4721],{"text":4722,"type":3000},"There’s nothing better than finding a great deal online and then discovering that your order qualifies for free shipping. Many times, this is a great incentive for new or returning customers to follow through with their purchase, especially when the free shipping offer has an expiration date. Below are a couple of ways you can offer free shipping to your customers with FoxyCart:",{"type":3335,"attrs":4724,"content":4725},{"tight":2700},[4726,4744,4763],{"type":3282,"content":4727},[4728],{"type":2996,"content":4729},[4730,4734,4736,4738,4743],{"text":4731,"type":3000,"marks":4732},"Free shipping without conditions",[4733],{"type":3009},{"type":4735},"hard_break",{"text":4737,"type":3000},"Turning on the free shipping option in Foxycart is easy. First, make sure your applicable product categories are using “shipped using live shipping rates” as the “product delivery option”. Next, in your shipping settings, under “custom options”, make sure “use custom” and “free ground shipping” are checked. Of course, you can change the label for this option in your language settings. You can learn more about shipping methods FoxyCart offers ",{"text":4672,"type":3000,"marks":4739},[4740],{"type":3069,"attrs":4741},{"href":4742,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Ffeature\u002Fshipping-and-handling",{"text":3967,"type":3000},{"type":3282,"content":4745},[4746],{"type":2996,"content":4747},[4748,4752,4753,4755,4761],{"text":4749,"type":3000,"marks":4750},"Free shipping with conditions",[4751],{"type":3009},{"type":4735},{"text":4754,"type":3000},"Sometimes you may only want to offer free shipping if a customer meets or exceeds a specific criteria (ie: total order is $50 or more). ",{"text":4756,"type":3000,"marks":4757},"This page",[4758],{"type":3069,"attrs":4759},{"href":4760,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fsnippets\u002Fshipping\u002Flive_rate_shipping_modification",{"text":4762,"type":3000}," will show you how to set this up.",{"type":3282,"content":4764},[4765],{"type":2996,"content":4766},[4767,4771,4772,4774,4778],{"text":4768,"type":3000,"marks":4769},"Free shipping with a coupon code",[4770],{"type":3009},{"type":4735},{"text":4773,"type":3000},"Other times, you may want to offer free shipping if the customer uses a specific coupon code. ",{"text":4756,"type":3000,"marks":4775},[4776],{"type":3069,"attrs":4777},{"href":4760,"title":2824},{"text":4779,"type":3000}," will walk you through setting this up.",{"type":3021,"attrs":4781,"content":4782},{"level":3023},[4783],{"text":4784,"type":3000},"Affiliate Marketing",{"type":2996,"content":4786},[4787],{"text":4788,"type":3000},"Word of mouth is by far the best and least expensive marketing strategy for businesses. When consumers purchase a quality product or experience great customer service, they can’t help but tell others. Why not equip your customers with tools to shout your fame even louder? Plus, keep track of who referred who and reward them for their efforts.",{"type":2996,"content":4790},[4791,4793,4798],{"text":4792,"type":3000},"FoxyCart integrates with a handful of affiliate marketing services that are sure to increase your customer list and boost sales. Features and costs for each service will vary. You can see a full list of affiliate marketing integrations ",{"text":4672,"type":3000,"marks":4794},[4795],{"type":3069,"attrs":4796},{"href":4797,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Fintegrations#affiliate-marketing",{"text":3967,"type":3000},{"type":3021,"attrs":4800,"content":4801},{"level":3023},[4802],{"text":4803,"type":3000},"Email Marketing",{"type":2996,"content":4805},[4806],{"text":4807,"type":3000},"Just about everything mentioned so far will be pretty useless if you don’t have a list of people to announce your promotions, and\u002For affiliate program to. What better way to communicate with your current or potential customers than with a mailing list. Besides having a subscribe form on your website, why not add an option to subscribe to your newsletter right on the checkout page?",{"type":2996,"content":4809},[4810,4812,4817,4819,4825],{"text":4811,"type":3000},"Since FoxyCart already integrates with multiple email marketing solutions, getting new subscribers will be a breeze. You can view some of these integrations ",{"text":4672,"type":3000,"marks":4813},[4814],{"type":3069,"attrs":4815},{"href":4816,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures\u002Fintegrations#email-marketing",{"text":4818,"type":3000},". Also, with ",{"text":4820,"type":3000,"marks":4821},"Orderdesk",[4822],{"type":3069,"attrs":4823},{"href":4824,"title":2824},"http:\u002F\u002Fwww.orderdesk.me\u002F",{"text":4826,"type":3000},", you can integrate with even more email marketing services.",{"type":3021,"attrs":4828,"content":4829},{"level":3023},[4830],{"text":4831,"type":3000},"What about you?",{"type":2996,"content":4833},[4834],{"text":4835,"type":3000},"We’d love to know what FoxyCart features and\u002For integrations you are using to better serve your customers and create more sales. Please comment below.",{"type":3021,"attrs":4837,"content":4838},{"level":3023},[4839],{"text":4840,"type":3000},"Hungry for more?",{"type":2996,"content":4842},[4843,4845,4851],{"text":4844,"type":3000},"For a deeper look into the features and integrations mentioned in this blog post, along with even more marketing ideas, please join us for a free webinar on Thursday, July 31, 2014 at 10:00 AM PDT. ",{"text":4846,"type":3000,"marks":4847},"Click here",[4848],{"type":3069,"attrs":4849},{"href":4850,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fresources\u002Fwebinars\u002Fgetting-more-out-of-your-foxycart-store",{"text":4852,"type":3000}," to register free.",{"type":2993,"content":4854},[4855],{"type":2996,"content":4856},[4857],{"text":4858,"type":3000},"When it comes to having a successful business, merchants must be proactive in selling their product\u002Fservice and staying connected with their customers. At FoxyCart, we have worked hard to build the fastest, highest converting, easiest to integrate shopping cart for merchants and developers. While continuing to improve and add new features to our cart, it […]",{"filename":4860,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fincrease-sales-with-these-foxycart-features.jpg",[4862,4866],{"name":2847,"created_at":3214,"published_at":2969,"updated_at":3215,"id":3216,"uuid":1801,"content":4863,"slug":3220,"full_slug":2846,"sort_by_date":2824,"position":3221,"tag_list":4864,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":3223,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":4865,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3218,"name":2847,"component":2974,"description":3219},[],[],{"name":2865,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1804,"content":4867,"slug":2976,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":4868,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":2979,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":4869,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2865,"component":2974,"description":2975},[],[],"increase-sales-with-these-foxycart-features","blog\u002Fposts\u002Fincrease-sales-with-these-foxycart-features",890,[],"d81a03d6-534a-410f-a326-642d9f041fc3","2014-07-14T16:00:00.000Z",[],{"name":4878,"created_at":4879,"published_at":2969,"updated_at":4880,"id":4881,"uuid":2383,"content":4882,"slug":5034,"full_slug":5035,"sort_by_date":2824,"position":5036,"tag_list":5037,"is_startpage":2700,"parent_id":3233,"meta_data":2824,"group_id":5038,"first_published_at":5039,"release_id":2824,"lang":2830,"path":2824,"alternates":5040,"default_full_slug":2824,"translated_slugs":2824},"Six $0 Non-Traditional Marketing Ideas That Work","2023-03-24T17:12:05.644Z","2023-03-24T17:20:38.938Z",64484,{"_uid":4883,"title":4878,"content":4884,"summary":5021,"component":2954,"thumbnail":5027,"categories":5029},"e0c8af69-1c45-4391-b2fe-aab51c8f3d1e",{"type":2993,"content":4885},[4886,4890,4900,4905,4909,4999,5004,5008,5012,5017],{"type":2996,"content":4887},[4888],{"text":4889,"type":3000},"A good customer service experience is easy to recognize and something worth talking about. On the other hand, a bad customer service experience leaves its “victim” frustrated and more than willing to verbally sabotage the offending business\u002Fservice in any way he or she can.",{"type":2996,"content":4891},[4892,4894,4898],{"text":4893,"type":3000},"It’s human nature. We expect good in most situations, but when the opposite happens, we notice. In many cases, we ",{"text":4895,"type":3000,"marks":4896},"really",[4897],{"type":3713},{"text":4899,"type":3000}," notice. Fortunately, great experiences can be more noticeable and impacting than good or bad experiences.",{"type":3021,"attrs":4901,"content":4902},{"level":3023},[4903],{"text":4904,"type":3000},"Small actions with big impact.",{"type":2996,"content":4906},[4907],{"text":4908,"type":3000},"As a business owner or service provider, how do you create great experiences? We have gathered some helpful ideas that you can start applying right now to provide great experiences for your customers:",{"type":3277,"attrs":4910,"content":4911},{"order":3279,"tight":2700},[4912,4923,4941,4952,4963,4988],{"type":3282,"content":4913},[4914],{"type":2996,"content":4915},[4916,4920,4921],{"text":4917,"type":3000,"marks":4918},"Apply the Golden Rule.",[4919],{"type":3009},{"type":4735},{"text":4922,"type":3000},"We all know it, but do we apply it when interacting with customers? At FoxyCart, we do our best to treat our users the way we want to be treated by the services we use. Placing yourself in your customers’ shoes will give you a whole new perspective on how to better serve them.",{"type":3282,"content":4924},[4925],{"type":2996,"content":4926},[4927,4931,4932,4934,4939],{"text":4928,"type":3000,"marks":4929},"Communicate.",[4930],{"type":3009},{"type":4735},{"text":4933,"type":3000},"There’s nothing worse than blindly waiting on your order to be fulfilled or wondering what needs to happen next. Communicating with your customers before, during, and after the purchase will make for a solid experience. For FoxyCart users, ",{"text":4935,"type":3000,"marks":4936},"Order Desk",[4937],{"type":3069,"attrs":4938},{"href":4824,"title":2824},{"text":4940,"type":3000}," is the perfect tool for keeping your customers up-to-date on the status of their order and much more. Check it out!",{"type":3282,"content":4942},[4943],{"type":2996,"content":4944},[4945,4949,4950],{"text":4946,"type":3000,"marks":4947},"Be transparent.",[4948],{"type":3009},{"type":4735},{"text":4951,"type":3000},"Along with communication comes transparency. Be clear and upfront about your purpose, policies, pricing, fees, conditions, included features, etc. Leave the fine print at the front door. Keeping negative surprises to a minimum will ensure a great experience for your customers.",{"type":3282,"content":4953},[4954],{"type":2996,"content":4955},[4956,4960,4961],{"text":4957,"type":3000,"marks":4958},"Be accessible.",[4959],{"type":3009},{"type":4735},{"text":4962,"type":3000},"Every once in a while customers of FoxyCart merchants call or email us needing assistance with their order. We kindly tell them that we just handle the shopping cart and that they will need to contact the merchant directly. Their response is usually the same: “I couldn’t find a way to contact them”. Having your contact information clearly placed on your website, product, and on all marketing materials is an important step in building trust with your current and potential customers along with keeping frustration levels down.",{"type":3282,"content":4964},[4965],{"type":2996,"content":4966},[4967,4969,4970,4972,4979,4981,4987],{"text":4968,"type":3000},"**Do the unexpected.",{"type":4735},{"text":4971,"type":3000},"**Do what’s expected and no one will notice. Do the unexpected and you’ll have an audience. Begin looking for areas you can go above and beyond for your customers. For some great examples of this, check out ",{"text":4973,"type":3000,"marks":4974},"10 Stories of Unforgettable Customer Service",[4975,4976],{"type":3713},{"type":3069,"attrs":4977},{"href":4978,"title":2824},"https:\u002F\u002Fwww.helpscout.net\u002Fresources\u002F10-customer-service-stories\u002F",{"text":4980,"type":3000}," from our good friends at ",{"text":4982,"type":3000,"marks":4983},"Help Scout",[4984],{"type":3069,"attrs":4985},{"href":4986,"title":2824},"https:\u002F\u002Fwww.helpscout.net\u002F",{"text":3967,"type":3000},{"type":3282,"content":4989},[4990],{"type":2996,"content":4991},[4992,4996,4997],{"text":4993,"type":3000,"marks":4994},"Be pliable.",[4995],{"type":3009},{"type":4735},{"text":4998,"type":3000},"Many times it is strict rules and regulations that keep teams from creating great experiences. At FoxyCart, each team member is given the freedom to make overriding decisions when needed. For example, comping users a free month of service isn’t normal procedure, but if someone contacts us with issues they are running into due to our system, a team member would have the power to take care of the user however he or she sees fit.",{"type":3021,"attrs":5000,"content":5001},{"level":3023},[5002],{"text":5003,"type":3000},"Great experiences don’t require a marketing budget.",{"type":2996,"content":5005},[5006],{"text":5007,"type":3000},"We’ve all heard about companies (and may even be guilty of it ourselves) spending a ton of money on marketing. Surprisingly (or maybe not so surprisingly) the return of this massive financial investment is equivalent to a bag of oats. The fact that traditional marketing just doesn’t work anymore is a blessing in disguise. It’s an opportunity to invest in people and build a solid business.",{"type":2996,"content":5009},[5010],{"text":5011,"type":3000},"Giving your customers a great experience costs next to nothing and will have a longer lasting impact than even the largest of marketing campaigns. Great experiences will generate word of mouth marketing for your business and create more solid leads than traditional marketing can shake a stick at.",{"type":3021,"attrs":5013,"content":5014},{"level":3023},[5015],{"text":5016,"type":3000},"So what about you?",{"type":2996,"content":5018},[5019],{"text":5020,"type":3000},"We hope something we have shared today has inspired and challenged you. Please comment below, sharing ways you create great experiences for your customers. We look forward to hearing from you. Go ahead. You know you want to share something.",{"type":2993,"content":5022},[5023],{"type":2996,"content":5024},[5025],{"text":5026,"type":3000},"A good customer service experience is easy to recognize and something worth talking about. On the other hand, a bad customer service experience leaves its “victim” frustrated and more than willing to verbally sabotage the offending business\u002Fservice in any way he or she can. It’s human nature. We expect good in most situations, but when […]",{"filename":5028,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fsix-0-non-traditional-marketing-ideas-that-work.jpg",[5030],{"name":2865,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1804,"content":5031,"slug":2976,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":5032,"is_startpage":2700,"parent_id":2978,"meta_data":2824,"group_id":2979,"first_published_at":2980,"release_id":2824,"lang":2830,"path":2824,"alternates":5033,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2865,"component":2974,"description":2975},[],[],"six-0-non-traditional-marketing-ideas-that-work","blog\u002Fposts\u002Fsix-0-non-traditional-marketing-ideas-that-work",1630,[],"82df5461-985e-4d9b-83e0-166c6630c53b","2014-06-16T08:00:00.000Z",[],{"name":5042,"created_at":5043,"published_at":2969,"updated_at":5044,"id":5045,"uuid":1942,"content":5046,"slug":5132,"full_slug":5133,"sort_by_date":2824,"position":5134,"tag_list":5135,"is_startpage":2700,"parent_id":3233,"meta_data":2824,"group_id":5136,"first_published_at":5137,"release_id":2824,"lang":2830,"path":2824,"alternates":5138,"default_full_slug":2824,"translated_slugs":2824},"Believers Make the Sale","2023-03-24T17:12:20.797Z","2023-03-24T17:21:28.113Z",64503,{"_uid":5047,"title":5042,"content":5048,"summary":5119,"component":2954,"thumbnail":5125,"categories":5127},"59830ca8-882c-4409-b45c-b04207fa2bc2",{"type":2993,"content":5049},[5050,5054,5058,5066,5071,5075,5079,5098,5102,5106,5111,5115],{"type":2996,"content":5051},[5052],{"text":5053,"type":3000},"When you were younger, did you ever participate in fundraisers for your school or church? You know. The ones where you sell as much product as you can to your family and friends (family mostly, since your friends were just kids themselves). Being the band nerd that I was, I had the privilege of doing this on multiple occasions.",{"type":2996,"content":5055},[5056],{"text":5057,"type":3000},"I remember it like it was yesterday. I would work my butt off to be the top seller in my class, selling cookie dough and canisters of candy to any sucker who was willing to buy. At the end of the fundraiser, I would add up all of my points to see what “awesome” prize from the prize brochure I was eligible for.",{"type":2996,"content":5059},[5060,5064],{"type":3046,"attrs":5061},{"alt":5062,"src":5063,"title":2824},"Salesman","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fbelievers-make-the-sale.png",{"text":5065,"type":3000},"What an irreplaceable feeling of success I had each time someone agreed to buy something. An even greater feeling of accomplishment came when they actually paid me for the product.",{"type":3021,"attrs":5067,"content":5068},{"level":3119},[5069],{"text":5070,"type":3000},"The thrill (is gone)",{"type":2996,"content":5072},[5073],{"text":5074,"type":3000},"Unfortunately, those feelings faded the first time I actually held the product in my hand and delivered it to its new owner. I realized something. I was selling crap. Expensive crap at that. It dawned on me that my customers hadn’t bought from me because I was an amazing salesman, or because $30 for a small metal canister of gummy bears is a bargain. But rather, they bought out of love and sympathy. I mean really, who needs a $50 tub of Christmas cookie dough?",{"type":2996,"content":5076},[5077],{"text":5078,"type":3000},"Thinking back on this experience reminds me of the importance of truly offering a great product or service that meets a need and that is worth every penny. You can bet your bottom dollar that if you don’t believe in the product or service you are selling, no one else will.",{"type":2996,"content":5080},[5081,5083,5088,5090,5096],{"text":5082,"type":3000},"As a member of the FoxyCart team and one who handles many of our pre-sales calls and emails, I often have the amazing privilege of being the first person to tell a potential user about why FoxyCart is so awesome. I don’t just give them a huge list of features (though we do have some amazing ",{"text":3038,"type":3000,"marks":5084},[5085],{"type":3069,"attrs":5086},{"href":5087,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures",{"text":5089,"type":3000},"). I don’t just revert to testimonials of current users (though we have lots of ",{"text":5091,"type":3000,"marks":5092},"testimonials",[5093],{"type":3069,"attrs":5094},{"href":5095,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fwhos-using-foxy",{"text":5097,"type":3000},"). But rather, I share my own experience.",{"type":2996,"content":5099},[5100],{"text":5101,"type":3000},"You see, I have been a FoxyCart user since 2010 and have been with the team since 2012. Like many of our users, I was in search of something different when it came to e-commerce. I had tried almost every option out there, but it was never a good fit. That all changed when I discovered FoxyCart. I haven’t looked back since.",{"type":2996,"content":5103},[5104],{"text":5105,"type":3000},"I would like to think of myself as one of the biggest believers in FoxyCart. I use it everyday, when I’m working and when I’m not working. I live and breathe this stuff. So when I tell a potential user that FoxyCart is going to change how they do e-commerce, I truly mean it and believe it. It’s amazing how the dynamics of a pre-sales call changes when the user finds out I am a FoxyCart user myself.",{"type":3021,"attrs":5107,"content":5108},{"level":3119},[5109],{"text":5110,"type":3000},"So enough about me and FoxyCart. What about your business?",{"type":2996,"content":5112},[5113],{"text":5114,"type":3000},"Do you live and breathe the product or service you are trying to sell? Are you its biggest supporter and believer? Are you more passionate about your business than anything else? (besides God, family, relationships, etc.) If not, then right there is the answer to why your sales are down (or why you have no sales at all). The reality is that believers make the sale. True passion for a product or service is contagious and it’s a bug that your potential customers will get if you let them.",{"type":2996,"content":5116},[5117],{"text":5118,"type":3000},"If you’re not already, I challenge you to start believing in your product or service. Start believing it’s worth every dime you are charging. If you can’t believe in it, be honest with yourself, figure out why, and fix the problem. Become its biggest fan and you will see a significant difference in the growth of your business.",{"type":2993,"content":5120},[5121],{"type":2996,"content":5122},[5123],{"text":5124,"type":3000},"When you were younger, did you ever participate in fundraisers for your school or church? You know. The ones where you sell as much product as you can to your family and friends (family mostly, since your friends were just kids themselves). 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